New York, USA (21 May, 2018) – Evvnt & Metro US, the No.1 free daily newspaper in the US, have today announced a partnership to enhance the Metro US events coverage across its three flagship dailies – New York, Boston and Philadelphia. With an ongoing commitment to digital news media success, Evvnt is providing its turnkey ‘holy-trinity’ solution for events – data, calendar and a revenue premium.
- Metro New York – https://www.metro.us/events/new-york-events
- Metro Boston – https://www.metro.us/events/boston-events
- Metro Philadelphia – https://www.metro.us/events/philadelphia-events
Yggers Mortensen CEO of Metro US said: “Going out is a key ingredient of urban living in vibrant cities such as New York, Boston or Philadelphia. I am delighted to partner with Evvnt to provide Metro readers with the ultimate tool to plan their nights and weekends, and local event organizers with a powerful platform to ensure their success.”
Each Metro digital title will be hosting a new daily events calendar, powered by event submissions from Metro readers and other local event organisers. Organisers can submit events for free to the Metro titles through Evvnt’s submission form while at the same time accessing Evvnt’s listing site network of over 3,500 sites. With a fully white-labelled experience Evvnt is committed to giving local news media ownership of their local communities, and providing them with an easy-to-implement solution that provides a high-margin product with a big bottom line.
Richard Green CEO & Founder of Evvnt said: “Bringing local events to local communities via established news sites such as the Metro is key to our 2018 growth. We specifically focused on providing events content based on news content and delivering an events marketing premium that delivers value.”
This partnership is exciting for both Evvnt and Metro US. It shows the shared commitment to supporting local events and will help to grow event audiences locally and globally with two new premium service offerings going in to market for self serve and also supplied to direct sales teams.
Metro.us have seen sales both offline and online in the first week of the release.
Events Content Widget
With this release we also saw for the first time our recently release Events Content Widget ‘ECW’ which can be placed run of site on any content page delivering page relevant events.
A leader in events marketing automation, our mission is to help people promote and find events.
To empower people, event organisers and venues of all sizes, to manage and promote events data across the industry’s largest ecosystem of event listing sites, calendars, directories, ticketing, social networks and search engines from one simple platform.
About Metro US
Metro US is now the #1 most read free daily nationwide with a monthly audience of over 4.5 million busy commuters in Boston, New York and Philadelphia. Metro delivers a smart mix of news and entertainment to commuters Monday through Friday in print and 24/7 online at metro.us.Metro US is part of metromedia, a one stop-shop media house offering a wide range of media and content solutions to brands and businesses across multiple channels including print, outdoor and digital.
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