---
title: Case Study – The Trading Show Chicago
description: "The Trading Show Chicago is North America’s leading trading event: an exhibition, series of seminars and strategic conference. They were looking for a simp"
image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png
---

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# Case Study – The Trading Show Chicago

[Richard Green](https://blog.evvnt.com/news/author/richard-green)  Oct 5, 2026, 7:16:00 PM

The Trading Show Chicago is North America’s leading trading event: an exhibition, series of seminars and strategic conference.

They were looking for a simple solution to submit events to relevant listing sites, including their own Facebook – by using evvnt they found a big time saving tool, new audience reach and event marketing momentum that ‘pings’ activity into natural search.

![1Description of the event](https://evvnt.com/wp-content/uploads/2013/03/1Description-of-the-event.jpg)

**The Trading Show Chicago 2013** on Monday June 24, 2013 at 8:30 am

The Trading Show Chicago brings together the leaders in North America’s trading community, to explore advances in trading strategy, quant models and technology. The Trading Show Chicago is a strategic forum for traders, investors and exchanges to meet, network and explore best practice.

![2Broadcast and Publish](https://evvnt.com/wp-content/uploads/2013/03/2Broadcast-and-Publish1.jpg)

.

We published  to over **75 event sites** and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/03/3Share-our-expertise.jpg)

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a **total site reach of 58.0M !**

![4Use targeted sites](https://evvnt.com/wp-content/uploads/2013/03/4Use-targeted-sites.jpg)

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of **50 targeted** sites, **14 global** sites, **7 national and local** sites and **4 social** sites.

  ![5Natural search results](https://evvnt.com/wp-content/uploads/2013/03/5Natural-search-results.jpg)

#### **Click on the logos below to view listing results:**

[![Google](https://evvnt.com/wp-content/uploads/2013/03/Google-good1.jpg)](https://www.google.co.uk/search?q=The+Trading+Show+Chicago+2013) [![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](http://search.yahoo.com/search?p=The+Trading+Show+Chicago+2013)  [![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](http://www.bing.com/search?q=The+Trading+Show+Chicago+2013)  [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://www.ask.com/web?q=The+Trading+Show+Chicago+2013)    [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.com/aol/search?q=The+Trading+Show+Chicago+2013+Comp%21+) We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for  reached **20% coverage** on the first page and continued to deliver coverage on pages two, three, four and five.   ![6 Grow your audience reach](https://evvnt.com/wp-content/uploads/2013/03/6-Grow-your-audience-reach.jpg) **Social engagement** and interaction became an important part of the post publishing as we started to look at how to engage with consumers though ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.

![7Report](https://evvnt.com/wp-content/uploads/2013/03/7Report.jpg)

*To be as transparent as possible, evvnt always sends a detailed report to each client.*

**Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.  

**Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

**Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

**Ticket promotion & Sales:**Through the clear promotion of the clients event we areseeing online ticket sales directly through evvnt ticket options and directly with the client through referrals.  
  

**Key figures:** **53,3%** of live links **20%** coverage on Google’s first page Listing on **24**mobile apps Active in all **5** major search engines

[![Free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/)

## Read On

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