--- title: Case Study – Salsatricity description: Salsatricity is a successful dance school and night club running events every Saturday night. Within 2 years they achieved “runner up salsa school of the y image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png --- [Skip to content](https://blog.evvnt.com/news/case-study-salsatricity#main-content) [![Evvnt](https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-01%20(1)-2.svg "Evvnt")](http://www.evvnt.com) Search # Case Study – Salsatricity [Richard Green](https://blog.evvnt.com/news/author/richard-green) Oct 5, 2026, 7:16:13 PM ##### ![taille logo](https://evvnt.com/wp-content/uploads/2013/01/taille-logo1.png) *Salsatricity* is a successful dance school and night club running events every Saturday night. Within 2 years they achieved “runner up salsa school of the year” award however we approached them in the belief we could help them to reach a wider audience. Heather gave us the opportunity to increase her marketing coverage via our salsa event marketing service. . #### ![1](https://evvnt.com/wp-content/uploads/2013/01/1.jpg) **Saturday Night Salsatricity,** on Saturday March 09, 2013 at 8:00 pm #### ![image2](https://evvnt.com/wp-content/uploads/2013/01/image2.jpg)    ![image3](https://evvnt.com/wp-content/uploads/2013/01/image3.jpg)    ![image1](https://evvnt.com/wp-content/uploads/2013/01/image1.jpg) The Pure Kizomba and UK Kizomba championship was heated at the Barnet Football Club players lounge. Lessons have been provided with Donny, the TWICE UK CHAMPION, from 8-12 – including the Championship Heats. The judges were Donny, To Costa, Norma Facey and Garcia, with DJ Mikumba providing the music. The final was organised on March 9th! ![3](https://evvnt.com/wp-content/uploads/2013/03/36.jpg) We submitted *Salsa Kizomba Bachata Lessons & Club to* over **45 event sites** with a total **site reach of** **70.3M !** ![broadcast and pub](https://evvnt.com/wp-content/uploads/2013/01/broadcast-and-pub1.png) ![2](https://evvnt.com/wp-content/uploads/2013/03/27.jpg) Our broadcasting team submitted the event to an **extensive list of targeted classes and courses, globally, nationally, locally and socially** to give exceptional local representation. Our team specifically added to the service event listing sites they were already manually listing to and continue to grow the site reach. ![4](https://evvnt.com/wp-content/uploads/2013/03/44.jpg) We specifically wanted to ensure we reached salsa event attendees and submitted the event onto **12 targeted** sites,**12 global** sites, **17 national and local** sites and **4 social** sites. ![Targeted sites](https://evvnt.com/wp-content/uploads/2013/01/Targeted-sites.jpg) ![Global sites](https://evvnt.com/wp-content/uploads/2013/01/Global-sites.jpg) ![National sites](https://evvnt.com/wp-content/uploads/2013/01/National-sites.jpg) The following images are examples of  the conference listed on relevant listing sites: ![5](https://evvnt.com/wp-content/uploads/2013/03/51.jpg) #### **Click on the logos below to view listing results:** [![Google](https://evvnt.com/wp-content/uploads/2013/03/Google-good1.jpg)](https://www.google.co.uk/search?q=SALSA+KIZOMBA+BACHATA+Lessons+%26+Club+-+SATURDAY+NIGHT+SALSATRICITY)[![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](http://search.yahoo.com/search?p=SALSA+KIZOMBA+BACHATA+Lessons+%26+Club+-+SATURDAY+NIGHT+SALSATRICITY)[![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](http://www.bing.com/search?q=SALSA+KIZOMBA+BACHATA+Lessons+%26+Club+-+SATURDAY+NIGHT+SALSATRICITY) [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://www.ask.com/web?q=SALSA+KIZOMBA+BACHATA+Lessons+%26+Club+-+SATURDAY+NIGHT+SALSATRICITY)   [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.com/aol/search?q=SALSA+KIZOMBA+BACHATA+Lessons+%26+Club+-+SATURDAY+NIGHT+SALSATRICITY) We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for the event. *SALSA KIZOMBA BACHATA Lessons & Club* reached **80% coverage** on the first page and continued to deliver coverage on pages two, three, four and five. ![google global](https://evvnt.com/wp-content/uploads/2013/01/google-global.png) ![6](https://evvnt.com/wp-content/uploads/2013/03/61.jpg) **Social engagement** and interaction is an important part of the experience as we started to look at how to engage with online attendees though ‘likes’ and ‘shares’, and then ‘tweets’ and ‘retweets’, then lastly through visuals, check-ins and pinning. ![7](https://evvnt.com/wp-content/uploads/2013/03/71.jpg) *To be as transparent as possible, evvnt always sends a detailed report to each client.* **Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event. ![table 1](https://evvnt.com/wp-content/uploads/2013/01/table-1.png) **Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps. ![table2\_audience reach](https://evvnt.com/wp-content/uploads/2013/01/table2_audience-reach.png) **Detailed reporting:**A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic. ![analytic table](https://evvnt.com/wp-content/uploads/2013/01/analytic-table.png) **Key figures: 54%** of live links **80%** coverage on Google Listing on **22** mobile apps **20** direct clicks to date Active in all **5** major search engines Increased exposure for Kizomba locally for Salsatricity [![Free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/) ## Read On [![](https://blog.evvnt.com/hs-fs/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png?width=352&name=Evvnt_Rework_Final-Favicon-512-red-1.png)](https://blog.evvnt.com/news/laughter-factory-comedy-show-moevenpick-jbr) ### [Case Study – The Laughter Factory Comedy Show](https://blog.evvnt.com/news/laughter-factory-comedy-show-moevenpick-jbr) The Laughter Factory is the Middle East’s longest-running comedy night, proudly making the GCC... 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All rights reserved.  [Terms & conditions](https://evvnt.com/terms/) | [Privacy policy](https://evvnt.com/terms/privacy/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Richard Green", "url" : "https://blog.evvnt.com/news/author/richard-green" }, "dateModified" : "2026-10-05T23:16:13.242Z", "datePublished" : "2026-10-05T23:16:13.000Z", "headline" : "Case Study – Salsatricity", "image" : [ "https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png" ], "mainEntityOfPage" : { "@id" : "https://blog.evvnt.com/news/case-study-salsatricity", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-01%20(1)-2.svg" }, "name" : "Evvnt Technologies Corp" } } ```