---
title: Case Study – The Laughter Factory Comedy Show
description: The Laughter Factory is the Middle East’s longest-running comedy night, proudly making the GCC laugh since 1997. Every month it hosts a fresh bill of three
image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png
---

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# Case Study – The Laughter Factory Comedy Show

[Richard Green](https://blog.evvnt.com/news/author/richard-green)  Oct 5, 2026, 7:03:12 PM

**The Laughter Factory** is the Middle East’s longest-running comedy night, proudly making the GCC laugh since 1997. Every month it hosts a fresh bill of three different **professional** **comedians**, many already stars of the screen on UK TV shows. **The March event** has received numerous of **outstanding reviews**, with The National calling it ‘the **most surreal comedy gig** I’ve ever seen’ and ‘a **shining example** of today’s gig environment’, while Time Out Dubai praised it for ‘hosting a number of **trailblazing names**’ and for **educating the region**. Jason Manford, one of the comedic talents of the night, **‘loved every minute** on stage’ and hopes to return again.  

The team from **Factory Productions**  were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**.

**Organiser**: [The Laughter Factory](http://thelaughterfactory.com/)

![1Description of the event](https://evvnt.com/wp-content/uploads/2013/03/1Description-of-the-event.jpg)

## The Laughter Factory Comedy Show

#### on Friday March 11, 2016 at 9:00 pm (ends Friday March 11, 2016 at 11:00 pm)

 **Information :**

**The Laughter Factory** is the Middle East’s longest-running comedy night, proudly making the GCC laugh since 1997.

![2Broadcast and Publish](https://evvnt.com/wp-content/uploads/2013/03/2Broadcast-and-Publish1.jpg)

We published to over **27** event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/03/3Share-our-expertise.jpg)

We ensured was distributed across all relative event listing sites locally, nationally, globally and socially with a **total site reach of 7.7 M !**

##### Industry: 1

##### Targeted : 2

##### Global : 14

##### National : 5

##### Local : 4

##### Social : 1

![4Use targeted sites](https://evvnt.com/wp-content/uploads/2013/03/4Use-targeted-sites.jpg)

We wanted to reach the maximum number of potential event attendees to participate in the event, we promoted the event to a wide network of industry publishers composed of **27 industry specific,  36 targeted, 12 global, 3 national and 2 social.**

The following images are examples of the event listed on targeted listing sites:

![5Natural search results](https://evvnt.com/wp-content/uploads/2013/03/5Natural-search-results.jpg)

#### **Click on the logos below to view listing results:**

[![Google](https://evvnt.com/wp-content/uploads/2013/03/Google-good1.jpg)](https://www.google.co.uk/search?q=The+Laughter+Factory+comedy+show+at+Moevenpick+JBR&gws_rd=cr&ei=6sMLV6yiIMGVaNGprKgH) [![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](https://search.yahoo.com/search?p=The+Laughter+Factory+comedy+show+at+Moevenpick+JBR) [![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](http://www.bing.com/search?q=The+Laughter+Factory+comedy+show+at+Moevenpick+JBR) [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://www.ask.com/web?q=The+Laughter+Factory+comedy+show+at+Moevenpick+JBR) [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.com/aol/search?q=The+Laughter+Factory+comedy+show+at+Moevenpick+JBR)

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. **evvnt** customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click [here.](https://evvnt.com/2014/11/p-p-p-pick-penguin/)

![7Report](https://evvnt.com/wp-content/uploads/2013/03/7Report.jpg)

*To be as transparent as possible, **evvnt** always sends a detailed report to each client.*

**Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

**Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

**Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

![](https://evvnt.com/wp-content/uploads/2016/05/Screen-Shot-2016-05-04-at-14.13.59.png)

**Key figures:**

**67%** of live links within 24 Hours

**6** mobile apps

Active in all**5** major search engines.

[Tweets de @LaughterFactory](https://twitter.com/LaughterFactory)//

[![Free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/)

 

## Read On

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