--- title: Case study – International Jewellery London description: "With a unique network of offices and international sales promoters, their market reach is extensive: in 2014 over 7 million participants attended their eve" image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png --- [Skip to content](https://blog.evvnt.com/news/case-study-international-jewellery-london#main-content) [![Evvnt](https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-01%20(1)-2.svg "Evvnt")](http://www.evvnt.com) Search # Case study – International Jewellery London [Richard Green](https://blog.evvnt.com/news/author/richard-green) Oct 5, 2026, 7:03:12 PM ![](https://evvnt.com/wp-content/uploads/2015/03/reed-exhibitions.png) With a unique network of offices and international sales promoters, their market reach is extensive: in 2014 over 7 million participants attended their events. They have a growing portfolio of over 500 events in 43 countries, including trade and consumer exhibitions, conferences and meetings, ranging across 43 industry sectors – from aerospace and aviation to beauty and cosmetics to sports and recreation. Reed Exhibitions delivers contacts, content and communities with the power to transform your business. They were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**. ![1Description of the event](https://evvnt.com/wp-content/uploads/2013/03/1Description-of-the-event.jpg) ## International Jewellery London (IJL), 31st August – 2nd September 2014, Olympia, London, UK #### on Sunday August 31, 2014 at 10:00 am (ends Tuesday September 02, 2014 at 5:00 pm) **Information :** IJL is the UK’s premier jewellery buying event, offering exclusive insight into the trends that will continue to drive the £1.2 billion UK jewellery market for years to come. ![2Broadcast and Publish](https://evvnt.com/wp-content/uploads/2013/03/2Broadcast-and-Publish1.jpg) We published to over **82** event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days. ![Screen Shot 2015-03-10 at 09.15.46](https://evvnt.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-10-at-09.15.46.png) ![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/03/3Share-our-expertise.jpg) We ensured the event was distributed across all relative platforms as well as locally, nationally, globally and socially with a **total site reach of 53.5 M !** ##### Targeted : 45 ![](https://evvnt.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-09-at-10.59.53.png) ##### Global : 11 ![](https://evvnt.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-09-at-11.00.05.png) ##### National : 10 ![](https://evvnt.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-09-at-11.00.17.png) ##### Local: 11 ![](https://evvnt.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-09-at-11.00.311.png) ##### Social: 4 ![](https://evvnt.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-09-at-11.00.42.png) ##### Association: 1 ![](https://evvnt.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-09-at-11.00.50.png)   ![4Use targeted sites](https://evvnt.com/wp-content/uploads/2013/03/4Use-targeted-sites.jpg) We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of  **45 targeted, 11 global, 10 national, 11 local, 4 social and 1 association site.** The following images are examples of the event listed on targeted listing sites: ![5Natural search results](https://evvnt.com/wp-content/uploads/2013/03/5Natural-search-results.jpg) #### **Click on the logos below to view listing results:** [![Google](https://evvnt.com/wp-content/uploads/2013/03/Google-good1.jpg)](https://www.google.co.uk/?gws_rd=ssl#q=International+Jewellery+London+(IJL)%2C+31st+August+-+2nd+September+2014%2C+Olympia%2C+London%2C+UK) [![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](https://uk.search.yahoo.com/search?p=International+Jewellery+London+%28IJL%29%2C+31st+August+-+2nd+September+2014%2C+Olympia%2C+London%2C+UK&fr=yfp-t-903) [![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](http://www.bing.com/search?q=International+Jewellery+London+%28IJL%29%2C+31st+August+-+2nd+September+2014%2C+Olympia%2C+London%2C+UK&go=Submit&qs=n&form=QBLH&pq=international+jewellery+london+%28ijl%29%2C+31st+august+-+2nd+september+2014%2C+olympia%2C+london%2C+uk&sc=0-0&sp=-1&sk=&cvid=e6e86a64adcf482b858767a9dc0ed5dd) [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://uk.ask.com/web?q=International+Jewellery+London+%28IJL%29%2C+31st+August+-+2nd+September+2014%2C+Olympia%2C+London%2C+UK&qsrc=0&o=312&l=dir&qo=homepageSearchBox) [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.co.uk/aol/search?s_chn=hp&enabled_terms=&s_it=aoluk-homePage50&q=International+Jewellery+London+%28IJL%29%2C+31st+August+-+2nd+September+2014%2C+Olympia%2C+London%2C+UK) We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. **evvnt** customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click [here.](https://evvnt.com/2014/11/p-p-p-pick-penguin/) ![7Report](https://evvnt.com/wp-content/uploads/2013/03/7Report.jpg) *To be as transparent as possible, **evvnt** always sends a detailed report to each client.* **Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event. ![](https://evvnt.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-09-at-11.26.18.png) **Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps. ![](https://evvnt.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-09-at-11.26.28.png) **Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic. ![](https://evvnt.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-09-at-11.27.01.png) **Key figures:** **68%** of live links **23** mobile apps Active in all**5** major search engines. [Tweets by @ReedExhibitions](https://twitter.com/ReedExhibitions) // [![Free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/) ## Read On ### [Evvnt Goes Live Across 8 APG East Newspapers!](https://blog.evvnt.com/news/blog/2020/09/event-goes-live-across-8-apg-east-newspapers) Evvnt is excited to announce we are going live across 8 Adams Publishing Group East Newspapers! APG... 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All rights reserved.  [Terms & conditions](https://evvnt.com/terms/) | [Privacy policy](https://evvnt.com/terms/privacy/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Richard Green", "url" : "https://blog.evvnt.com/news/author/richard-green" }, "dateModified" : "2026-10-05T23:03:14.823Z", "datePublished" : "2026-10-05T23:03:12.000Z", "headline" : "Case study – International Jewellery London", "image" : [ "https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png" ], "mainEntityOfPage" : { "@id" : "https://blog.evvnt.com/news/case-study-international-jewellery-london", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-01%20(1)-2.svg" }, "name" : "Evvnt Technologies Corp" } } ```