---
title: Case Study – CPHI Istanbul
description: CPHI Istanbul was a 3 day event being held from 3rd to 5th June 2015 at the Istanbul Congress Center (ICC) in Istanbul, Turkey. The event showcased pharmac
image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png
---

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# Case Study – CPHI Istanbul

[Richard Green](https://blog.evvnt.com/news/author/richard-green)  Oct 5, 2026, 7:03:12 PM

![](https://evvnt.com/wp-content/uploads/2015/06/CPHI1.jpg)

**CPHI Istanbul** was a 3 day event being held from 3rd to 5th June 2015 at the Istanbul Congress Center (ICC) in Istanbul, Turkey. The event showcased pharmaceutical products, pharmaceutical equipments, pharmaceutical systems and technologies, chemicals and compounds, medicines, specialized medicines and more all relevant to the Chemicals & Dyes, Medical & Pharmaceutical, Research & Development, Business Services industries.

**UBM** were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**.

**Organiser: [UBM](http://www.ubmindia.in)**  
![1Description of the event](https://evvnt.com/wp-content/uploads/2013/03/1Description-of-the-event.jpg)

## CPHI Istanbul

## on Wednesday June 3, 2015 at 10:00 am

**Information :**  
CPhi Istanbul is happening on 03 Jun 2015 at Istanbul Congress Center (ICC) Istanbul, Turkey. Its a premier event in Business Services industry.

![2Broadcast and Publish](https://evvnt.com/wp-content/uploads/2013/03/2Broadcast-and-Publish1.jpg)

We published to over **87** event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-12-at-14.06.491.png)

![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/03/3Share-our-expertise.jpg)

We ensured the event was distributed across all relative platforms as well as locally, nationally, globally and socially with a **total site reach of 49.5M !**

Targeted : 32

![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-12-at-12.57.39.png)  
Global : 13

![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-12-at-12.58.19.png)

 National : 3  
![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-12-at-12.59.21.png)  
Local: 3  
![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-12-at-13.00.02.png)  
Social: 3  
![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-12-at-13.00.28.png)

![4Use targeted sites](https://evvnt.com/wp-content/uploads/2013/03/4Use-targeted-sites.jpg)

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of  **32 targeted, 13 global, 3 national, 3 local, 3 social.**

The following images are examples of the event listed on targeted listing sites:

![5Natural search results](https://evvnt.com/wp-content/uploads/2013/03/5Natural-search-results.jpg)

#### **Click on the logos below to view listing results:**

[![Google](https://evvnt.com/wp-content/uploads/2013/03/Google-good1.jpg)](https://www.google.co.uk/?gfe_rd=cr&ei=S8N6VZDKA6_j8wfEi6PQCA#q=CPHI+Istanbul) [![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](https://uk.search.yahoo.com/search?p=CPHI+Istanbul&fr=yfp-t-204) [![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](http://www.bing.com/search?q=CPHI+Istanbul&go=Submit&qs=n&form=QBLH&pq=cphi+istanbul&sc=2-13&sp=-1&sk=&cvid=139da244559c4850806cf09898039b71) [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://uk.ask.com/web?q=CPHI+Istanbul&qsrc=0&o=312&l=dir&qo=homepageSearchBox) [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.co.uk/aol/search?s_chn=hp&enabled_terms=&s_it=aoluk-homePage50&q=CPHI+Istanbul)

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. **evvnt** customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click [here.](https://evvnt.com/2014/11/p-p-p-pick-penguin/)

![7Report](https://evvnt.com/wp-content/uploads/2013/03/7Report.jpg)

*To be as transparent as possible, **evvnt** always sends a detailed report to each client.*

**Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-12-at-14.03.36.png)

**Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-12-at-14.04.12.png)

**Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-12-at-14.04.48.png)

**Key figures:**

**66%** of live links

**9** mobile apps

Active in all**5** major search engines.

[![Free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/)

 

## Read On

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