--- title: Case Study – Fi Istanbul | Evvnt Event Marketing Blog description: Fi Istanbul opens the market to new players and helps to actively develop the food and beverage industry to meet changing consumer demands. The event took image: https://evvnt.com/wp-content/uploads/2016/07/Screen-Shot-2016-07-13-at-16.23.58.png --- [Skip to content](https://blog.evvnt.com/news/case-study-fi-istanbul#main-content) [![Evvnt](https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-01%20(1)-2.svg "Evvnt")](http://www.evvnt.com) Search # Case Study – Fi Istanbul [Richard Green](https://blog.evvnt.com/news/author/richard-green) Jul 14, 2016, 10:30:20 AM ![Case Study – Fi Istanbul](https://evvnt.com/wp-content/uploads/2016/07/Screen-Shot-2016-07-13-at-16.23.58.png) Share - [fFacebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-fi-istanbul) - [X](https://twitter.com/intent/tweet?text=Case+Study+%E2%80%93+Fi+Istanbul+%7C+Evvnt+Event+Marketing+Blog&url=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-fi-istanbul) - [inLinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-fi-istanbul) - [WhatsApp](https://wa.me/?text=Case+Study+%E2%80%93+Fi+Istanbul+%7C+Evvnt+Event+Marketing+Blog+https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-fi-istanbul) - [Messenger](fb-messenger://share/?link=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-fi-istanbul) - [Email](mailto:?subject=Case+Study+%E2%80%93+Fi+Istanbul+%7C+Evvnt+Event+Marketing+Blog&body=Fi+Istanbul+opens+the+market+to+new+players+and+helps+to+actively+develop+the+food+and+beverage+industry+to+meet+changing+consumer+demands.+The+event+took+%0A%0Ahttps%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-fi-istanbul) - Copy link Follow Evvnt - [YouTube](https://www.youtube.com/channel/UCrMM_e9d4Nwx5uNMvs19KVA) - [TikTok](https://www.tiktok.com/@evvnt) - [Instagram](https://www.instagram.com/evvnt/) **![fi-istanbul](https://evvnt.com/wp-content/uploads/2016/07/fi-istanbul-1.jpg)Fi Istanbul** opens the market to new players and helps to actively develop the food and beverage industry to meet changing consumer demands. The event took place on the 13-15 May 2015, and was the best place to connect with buyers and sellers of the region. Food ingredients Istanbul is the most important gathering of ingredient suppliers**,** distributors and buyers in Southern Europe, Middle East and North Africa. **UBM Emea** were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**. **Organiser: [UBM Emea](http://ubmemea.com)** ![1Description of the event](https://evvnt.com/wp-content/uploads/2013/03/1Description-of-the-event.jpg) ## Fi Istanbul **on Wednesday May 13, 2015 at 10:00 am (ends Friday May 15, 2015 at 6:00 pm)** ![2Broadcast and Publish](https://evvnt.com/wp-content/uploads/2013/03/2Broadcast-and-Publish1.jpg) We published to over **63** event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days. ![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/03/3Share-our-expertise.jpg) We ensured the event was distributed across all relative platforms as well as locally, nationally, globally and socially with a **total site reach of 147.3M!** Industry Specific : 13 Targeted : 31 \> Global : 11  National : 4 Local: 1 Social: 3 ![4Use targeted sites](https://evvnt.com/wp-content/uploads/2013/03/4Use-targeted-sites.jpg) We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of  **13 Industry Specific, 31 targeted, 11 global, 4 national, 1 local, 3 social.** The following images are examples of the event listed on targeted listing sites: ![5Natural search results](https://evvnt.com/wp-content/uploads/2013/03/5Natural-search-results.jpg) #### **Click on the logos below to view listing results:** [![Google](https://evvnt.com/wp-content/uploads/2013/03/Google-good1.jpg)](https://www.google.co.uk/#q=food+ingredients+istanbul) [![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](https://uk.search.yahoo.com/search?p=food+ingredients+istanbul+&fr=yfp-t-903) [![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](http://www.bing.com/search?q=food+ingredients+istanbul&go=Envoyer&qs=n&form=QBLH&pq=food+ingredients+istanbu&sc=8-10&sp=-1&sk=&cvid=FAC1976C95A148C1BC6978EE100315AE) [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://uk.ask.com/web?q=food+ingredients+istanbul&qsrc=0&o=0&l=dir&qo=homepageSearchBox) [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.co.uk/aol/search?query=food+ingredients+istanbul&s_it=aoluk-homePage50.a&s_chn=hp&rp=&s_qt=ac) We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. **evvnt** customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click [here.](https://evvnt.com/2014/11/p-p-p-pick-penguin/) ![7Report](https://evvnt.com/wp-content/uploads/2013/03/7Report.jpg) *To be as transparent as possible, **evvnt** always sends a detailed report to each client.* **Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event. **Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps. **Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic. ![Screenshot illustrating "Case Study – Fi Istanbul"](https://evvnt.com/wp-content/uploads/2016/07/Screen-Shot-2016-07-13-at-16.23.58.png) **Key figures:** **64%** of live links **13** mobile apps Active in all**5** major search engines. [![Free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/)   Share this post - [fFacebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-fi-istanbul) - [X](https://twitter.com/intent/tweet?text=Case+Study+%E2%80%93+Fi+Istanbul+%7C+Evvnt+Event+Marketing+Blog&url=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-fi-istanbul) - [inLinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-fi-istanbul) - [WhatsApp](https://wa.me/?text=Case+Study+%E2%80%93+Fi+Istanbul+%7C+Evvnt+Event+Marketing+Blog+https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-fi-istanbul) - [Messenger](fb-messenger://share/?link=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-fi-istanbul) - [Email](mailto:?subject=Case+Study+%E2%80%93+Fi+Istanbul+%7C+Evvnt+Event+Marketing+Blog&body=Fi+Istanbul+opens+the+market+to+new+players+and+helps+to+actively+develop+the+food+and+beverage+industry+to+meet+changing+consumer+demands.+The+event+took+%0A%0Ahttps%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-fi-istanbul) - Copy link Follow Evvnt - [YouTube](https://www.youtube.com/channel/UCrMM_e9d4Nwx5uNMvs19KVA) - [TikTok](https://www.tiktok.com/@evvnt) - [Instagram](https://www.instagram.com/evvnt/) [Case Studies](https://blog.evvnt.com/news/tag/case-studies) [Conferences & Expos](https://blog.evvnt.com/news/tag/conferences) [← All posts from the **EVVNT** blog](https://blog.evvnt.com/news) ## For Event Success... [Promote](https://new.evvnt.com/?with_navbar&partner=evvntPUB&publisher_id=5293&partner_name=Evvnt) [Ticket](https://platform.evvnt.com/submissions/new?portal=evvnt) [Advertise](https://wow.evvnt.com/advertise-with-wow) [City Guides](https://wow.evvnt.com/cities) ## Join the conversation Talk shop with other event creators in the Evvnt community. [Join the Evvnt community](https://evvnt-creators.beehiiv.com/community) ## Read On [![Case Study – Strategic HR Conference 2016](https://evvnt.com/wp-content/uploads/2016/06/Schermata-2016-06-01-alle-16.50.55.png)](https://blog.evvnt.com/news/case-study-strategic-hr-conference-2016) ### [Case Study – Strategic HR Conference 2016](https://blog.evvnt.com/news/case-study-strategic-hr-conference-2016) The **Strategic HR Conference 2016** was held in New York City from the 12th-13th May. The conference’s... [![Case Study – Sustainable Nuclear Energy Conference](https://evvnt.com/wp-content/uploads/2016/03/375x375_SNEC_2016.jpg)](https://blog.evvnt.com/news/case-study-sustainable-nuclear-energy-conference) ### [Case Study – Sustainable Nuclear Energy Conference](https://blog.evvnt.com/news/case-study-sustainable-nuclear-energy-conference) Sustainable Nuclear Energy Conference: Following on from the success of the conference, the... [![Case Study – World Mail and Express Asia Pacific 2015](https://evvnt.com/wp-content/uploads/2016/04/Screen-Shot-2016-04-19-at-12.16.29.png)](https://blog.evvnt.com/news/case-study-world-mail-express-asia-pacific-2015) ### [Case Study – World Mail and Express Asia Pacific 2015](https://blog.evvnt.com/news/case-study-world-mail-express-asia-pacific-2015) The 2015 **World Mail & Express** Asia Pacific **Conference & Exhibition**, hosted by PHLPost, was a 2-day... © 2026 Evvnt. All rights reserved.  [Terms & conditions](https://evvnt.com/terms/) | [Privacy policy](https://evvnt.com/terms/privacy/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Richard Green", "url" : "https://blog.evvnt.com/news/author/richard-green" }, "dateModified" : "2026-10-05T22:58:25.893Z", "datePublished" : "2016-07-14T14:30:20.000Z", "headline" : "Case Study – Fi Istanbul | Evvnt Event Marketing Blog", "image" : [ "https://evvnt.com/wp-content/uploads/2016/07/Screen-Shot-2016-07-13-at-16.23.58.png" ], "mainEntityOfPage" : { "@id" : "https://blog.evvnt.com/news/case-study-fi-istanbul", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-01%20(1)-2.svg" }, "name" : "Evvnt Inc" } } ```