--- title: Case Study – Cancer Research UK Manchester Winter Run description: The Cancer Research Winter Run was held in Manchester on 28th February. The Winter Run challenged people to keep running through the winter by taking on a image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png --- [Skip to content](https://blog.evvnt.com/news/case-study-cancer-research-uk-manchester-winter-run#main-content) [![Evvnt](https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-01%20(1)-2.svg "Evvnt")](http://www.evvnt.com) Search # Case Study – Cancer Research UK Manchester Winter Run [Richard Green](https://blog.evvnt.com/news/author/richard-green) Oct 5, 2026, 7:03:12 PM The **Cancer Research Winter Run** was held in **Manchester** on 28th February. The  Winter Run challenged people to keep running through the winter by taking on a **10km run.**  For this special occasion, runners and spectators have seen the Etihad Campus turned into a winter wonderland on a great route taking place on closed roads. The course has been filled with **some never seen before winter surprises**: a Giant Snow zone, a final Polar Bear Hug to end the run and more fun experience. **Human Race** was looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**. **Organiser:** [Human Race](http://humanrace.co.uk) ![1Description of the event](https://evvnt.com/wp-content/uploads/2013/03/1Description-of-the-event.jpg) ## Cancer Research UK Manchester Winter Run #### on Sunday February 28, 2016 at 8:30 am (ends Sunday February 28, 2016 at 3:30 pm) **Information:** **Cancer Research UK Manchester Winter Run** was a 10 Km run in and around the Ethiad Campus on 28th February 2016. It has been organized by **Human Race,** the largest and most diverse mass participation events company in the UK. ![2Broadcast and Publish](https://evvnt.com/wp-content/uploads/2013/03/2Broadcast-and-Publish1.jpg) We published to over **55** event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days. ![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/03/3Share-our-expertise.jpg) We ensured was distributed across all relative event listing sites locally, nationally, globally and socially with a **total site reach of 161,7 M!** ##### Industry Specific: 13 ![](https://evvnt.com/wp-content/uploads/2016/06/IND-SPECIFIC-Cancer-Research.png) ##### Targeted: 11 ![](https://evvnt.com/wp-content/uploads/2016/06/TARGETED-Cancer-Research.png) ##### Global: 13 ![](https://evvnt.com/wp-content/uploads/2016/06/GLOBAL-Cancer-Research.png) ##### National: 9 ##### ![](https://evvnt.com/wp-content/uploads/2016/06/NATIONAL-Cancer-Research.png) ##### Local: 9 ##### Social: 2 ![](https://evvnt.com/wp-content/uploads/2016/06/SOCIAL-Cancer-Research.png) ![4Use targeted sites](https://evvnt.com/wp-content/uploads/2013/03/4Use-targeted-sites.jpg) We wanted to reach the maximum number of potential event attendees to participate in the event, we promoted the event to a wide network of industry publishers composed of **13 industry specific,  11 targeted, 11 global, 9 national, 9 local and 2 social.** The following images are examples of the event listed on targeted listing sites: ![5Natural search results](https://evvnt.com/wp-content/uploads/2013/03/5Natural-search-results.jpg) #### **Click on the logos below to view listing results:** #### [![new-google-logo](https://evvnt.com/wp-content/uploads/2016/03/new-google-logo.jpg)](https://www.google.co.uk/#q=Cancer+Research+UK+Manchester+Winter+Run)[![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](https://uk.search.yahoo.com/search?p=cancer+research+uk+manchester+WINTER+RUN&fr=yfp-t-203) [![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](https://www.bing.com/search?q=cancer+research+uk+manchester+WINTER+RUN&go=Invia&qs=n&form=QBLH&pq=cancer+research+uk+manchester+winter+run&sc=1-40&sp=-1&sk=&cvid=25FF1F4C372F453F86DFBCBCB3E6E438) [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://uk.ask.com/web?q=cancer+research+uk+manchester+WINTER+RUN&qsrc=0&o=8536&l=sem&qo=homepageSearchBox) [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.co.uk/aol/search?s_chn=hp&enabled_terms=&s_it=aoluk-homePage50&q=cancer+research+uk+manchester+WINTER+RUN) We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. **evvnt** customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click [here.](https://evvnt.com/2014/11/p-p-p-pick-penguin/) ![7Report](https://evvnt.com/wp-content/uploads/2013/03/7Report.jpg) *To be as transparent as possible, **evvnt** always sends a detailed report to each client.* **Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event. ![](https://evvnt.com/wp-content/uploads/2016/06/Schermata-2016-06-07-alle-15.22.33.png) **Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps. ![](https://evvnt.com/wp-content/uploads/2016/06/Schermata-2016-06-07-alle-15.22.41.png) **Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic. ![](https://evvnt.com/wp-content/uploads/2016/06/Screen-Shot-2016-06-10-at-15.43.06.png) **Key figures:** **80%** of live links within 24 Hours **13** mobile apps Active in all**5** major search engines. [Tweets de @WinterRunUK](https://twitter.com/WinterRunUK)// [![Free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/)       ## Read On [![](https://blog.evvnt.com/hs-fs/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png?width=352&name=Evvnt_Rework_Final-Favicon-512-red-1.png)](https://blog.evvnt.com/news/seven-sins-immortal-sinner-run-forest-dean-mon-28th-dec-2015) ### [Case Study – Seven Sins Immortal Sinner Run, Forest of Dean](https://blog.evvnt.com/news/seven-sins-immortal-sinner-run-forest-dean-mon-28th-dec-2015) The Seven Sins Immortal Sinner Run 2015 took place in the scenic Forest of Dean on the 28th of... 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All rights reserved.  [Terms & conditions](https://evvnt.com/terms/) | [Privacy policy](https://evvnt.com/terms/privacy/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Richard Green", "url" : "https://blog.evvnt.com/news/author/richard-green" }, "dateModified" : "2026-10-05T23:03:26.491Z", "datePublished" : "2026-10-05T23:03:12.000Z", "headline" : "Case Study – Cancer Research UK Manchester Winter Run", "image" : [ "https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png" ], "mainEntityOfPage" : { "@id" : "https://blog.evvnt.com/news/case-study-cancer-research-uk-manchester-winter-run", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-01%20(1)-2.svg" }, "name" : "Evvnt Technologies Corp" } } ```