With Halloween fast approaching, you can expect to see a rise in the number of cobwebbed windows, plastic skeletons and bed-sheet ghosts. However more than any other time of the year, this holiday requires you to think carefully about your audience and make sure your Halloween events and audience are a match.
Let me spare you making the same mistake I did when I was new to the event industry. I was full of ideas, I was full of enthusiasm, I was full of confidence – in short, I was full of it! My first attempt to attract sponsorship to an event was a constant battle and I couldn’t understand why. The event was a great event, visitors had a great experience and I was (in my own, not-so-humble opinion) a great salesman.