--- title: Case Study – Pizza Express with Paul Dunton description: Live music has always been a big deal for Pizza Express . There’s the Jazz Club Soho on Dean Street, it’s famous the world over. Not to mention the Pheasan image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png --- [Skip to content](https://blog.evvnt.com/news/pizza-express-case-study-pizza-express-paul-dunton#main-content) [![Evvnt](https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-01%20(1)-2.svg "Evvnt")](http://www.evvnt.com) Search # Case Study – Pizza Express with Paul Dunton [Richard Green](https://blog.evvnt.com/news/author/richard-green) Oct 5, 2026, 7:16:07 PM ![logo pizza express](https://evvnt.com/wp-content/uploads/2013/03/logo-pizza-express1.png) Live music has always been a big deal for *Pizza Express*. There’s the Jazz Club Soho on Dean Street, it’s famous the world over. Not to mention the Pheasantry; London’s home of cabaret. And for those looking for live music beyond the world of jazz, try the Maidstone venue. *Pizza Express* has taken live music around the country and has worked with an amazing crop of talent. Watch out for the latest events from Pizza Express Live with new acts every week. ![1](https://evvnt.com/wp-content/uploads/2013/03/17.jpg) **Pizza Express – An Evening with Paul Dunton & Guests,** on Thursday April 18, 2013 at 10:00 am ![photo2](https://evvnt.com/wp-content/uploads/2013/04/photo2.jpg)     ![photo3](https://evvnt.com/wp-content/uploads/2013/04/photo3-300x167.jpg) *An Evening with* *Paul Dunton & Guests* is one of the UKs leading unsigned music showcases. The show encompasses a multitude of musical styles and genres featuring only the very best local soloists and acoustic bands. With four acts on the bill at each show, audiences will be treated to an exceptional night of local music culture. ![3](https://evvnt.com/wp-content/uploads/2013/03/38.jpg) We submitted *An Evening with Paul Dunton & Guests*to over **45 sites** with a total site reach of **80.1M** – submitted sites go live within 24 hours to 7 working days. ![Broadcast & Publish](https://evvnt.com/wp-content/uploads/2013/03/Broadcast-Publish1.png) ![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/02/3Share-our-expertise.jpg) The focus was on getting the event to a broad range of targeted genre specific sites first then following up with hyper local targeting – in this case London. We understand the issues faced with online promotion of an event so we took a traditional view of ‘online flyering’ or ‘fly posting’ the event across a large network of sites to reach **80.1 million event consumers !** ![4](https://evvnt.com/wp-content/uploads/2013/03/46.jpg) We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of **9 targeted** sites, **12 global** sites, **20 national and local** sites and **4 social** sites. ![Targeted sites](https://evvnt.com/wp-content/uploads/2013/03/Targeted-sites1.png) ![Global Sites](https://evvnt.com/wp-content/uploads/2013/03/Global-Sites.png) ![National & Local](https://evvnt.com/wp-content/uploads/2013/03/National-Local.png) The following images are examples of  the conference listed on relevant listing sites: #### ![5](https://evvnt.com/wp-content/uploads/2013/03/56.jpg) #### **Click on the logos below to view listing results:** [![Google good](https://evvnt.com/wp-content/uploads/2013/03/Google-good1.jpg)](https://www.google.co.uk/search?q=Pizza+Express+An+Evening+with+Paul+Dunton+%26+Guests)  [![Yahoo good](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](http://search.yahoo.com/search?p=Pizza+Express+An+Evening+with+Paul+Dunton+%26+Guests)  [![Bing good](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](http://www.bing.com/search?q=Pizza+Express+An+Evening+with+Paul+Dunton+%26+Guests)  [![Ask good](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://www.ask.com/web?q=Pizza+Express+An+Evening+with+Paul+Dunton+%26+Guests)   [![Aol good](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.com/aol/search?q=Pizza+Express+An+Evening+with+Paul+Dunton+%26+Guests) We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for the event. *An Evening with Paul Dunton & Guests* reached **50% coverage** on the first page and continued to deliver coverage on pages two, three, four and five. ![Grow your audience reach](https://evvnt.com/wp-content/uploads/2013/03/Grow-your-audience-reach.jpg) **Social engagement** and interaction is an important part of the experience as we started to look at how to engage with online attendees though ‘likes’ and ‘shares’, and then ‘tweets’ and ‘retweets’, then lastly through visuals, check-ins and pinning. ![7](https://evvnt.com/wp-content/uploads/2013/03/72.jpg) *To be as transparent as possible, evvnt always sends a detailed report to each client.* **Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event. ![Audiance](https://evvnt.com/wp-content/uploads/2013/03/Audiance.png) **Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps. ![Broadcast results](https://evvnt.com/wp-content/uploads/2013/03/Broadcast-results.png) **Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic. ![Analytics](https://evvnt.com/wp-content/uploads/2013/03/Analytics4.png) **Key figures:** **50%** of live links **50%** coverage on Google’s first page Listing on **26** mobile apps **26** direct clicks to date Active in all **5** major search engines [![free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/) ## Read On [![](https://blog.evvnt.com/hs-fs/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png?width=352&name=Evvnt_Rework_Final-Favicon-512-red-1.png)](https://blog.evvnt.com/news/case-study-pizza-express-live-music) ### [Case Study – Pizza Express Live Music](https://blog.evvnt.com/news/case-study-pizza-express-live-music) Live music has always been a big deal for Pizza Express . 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All rights reserved.  [Terms & conditions](https://evvnt.com/terms/) | [Privacy policy](https://evvnt.com/terms/privacy/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Richard Green", "url" : "https://blog.evvnt.com/news/author/richard-green" }, "dateModified" : "2026-10-05T23:16:07.400Z", "datePublished" : "2026-10-05T23:16:07.000Z", "headline" : "Case Study – Pizza Express with Paul Dunton", "image" : [ "https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png" ], "mainEntityOfPage" : { "@id" : "https://blog.evvnt.com/news/pizza-express-case-study-pizza-express-paul-dunton", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-01%20(1)-2.svg" }, "name" : "Evvnt Technologies Corp" } } ```