---
title: The Definitive Guide on How To Market an Event – 100 Event Marketing Tips
description: 1. The Event Page (Or Website) Description – The very first job is to create a destination page where all marketing activities point to, imagine it – every
image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png
---

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# The Definitive Guide on How To Market an Event – 100 Event Marketing Tips

[Richard Green](https://blog.evvnt.com/news/author/richard-green)  Oct 5, 2026, 7:03:12 PM

### ![event-timeline](https://evvnt.com/wp-content/uploads/2016/05/event-timeline-1.png)

## 1. The Event Page (Or Website)

**Description –** The very first job is to create a destination page where all marketing activities point to, imagine it – every single click lands here, it has to be amazing, get this right and conversions to [attendance](https://evvnt.com/2014/06/6-ways-drive-attendance-events/) will be stronger.

**2.**      Title  
**3.**      Description  
**4.**      Speakers / Artists  
**5.**      Location, Dates & Times / Schedule  
**6.**      Register your interest / book  
**7.**      Provide ticketing link

**Preparation Before You Go Live**  
The creation of the events’ content is the key to your event page being awesome, add event forms, outline the key information required which is essential to make your page successful socially and for search engine optimisation. It may not be as easy as it sounds but [here](https://evvnt.com/2014/11/4-common-mistakes-event-planning/) are some tips and tricks to help you avoid those common mistakes.

**8.**      Dynamic subject line and a compelling description  
**9.**      Speakers / Artist – pictures, bio’s connect and access their communities  
**10.**    Event-related videos, images  
**11.**    Register and sign up button

**Top 3 Event Page & Website Builders** 

**12.**     [evvnt](https://evvnt.com/)**13.**     [Eventbrite](https://www.eventbrite.co.uk/)**14.**     [Cvent](http://www.cvent.com/uk/)

## \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ 15\. Event Listings and Ticketing

**Description-** Promoting your event through listing sites is one of the easiest ways to spread awareness. They hold a large community of followers and are already connected to several social media devices, making it easier to reach general audiences. (See #4. Social Media)  
**Event Listings**

**16.**     [evvnt](https://evvnt.com/) – 5000+ event listing site aggregator  
**17.**     [Eventbrite](https://evvnt.com/2016/05/guide-using-eventbrite-ticketing/) – world’s largest self-service ticketing platform  
**18.**     [Skiddle](http://www.skiddle.com/) – UK’s largest What’s On Guide

![Listings](https://evvnt.com/wp-content/uploads/2016/05/3.Listings-1.png)

[**Ticketing**](https://evvnt.com/event-creators/ticketing/)

**19.**     Tickets are means of attracting audiences and for producing revenue to offset the event                 costs  
**20.**     Great benefit to your marketing strategy  
**21.**     One of the easiest ways to increase awareness of your event

## \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ 22\. Email

**Description-** Send information about the event to attendees as it draws nearer, attach new announcements or features. Don’t let them forget about the event, keep reminding them but don’t spam them.  
![email](https://evvnt.com/wp-content/uploads/2016/05/4.email_.png)**Pre-Event Email**  
Time is of the essence when it comes to the preparation of an event. Emails need to be sent in regular intervals to keep your contacts  up-to-date.

**23.**     Come up with an intriguing subject line  
**24.**     Create a contact list based on interest and target your emails to the specific groups  
**25.**     Step out of the norm, send emails outside of office hours  
**26.**     Provide video thumbnails of event-related speaker interviews  
**27.**     Include positive feedback from previous events as quotes  
**28.**     Add a ‘Share’ button to help attendees forward the email to people who they think might be           interested in attending  
**29**.     Try to keep the text short and make it visually appealing and memorable

**Post-Event Email**  
Follow-up emails are the perfect way to thank attendees and to announce future events. Attach links to surveys and post-event blog entries, try to keep the event fresh in their minds.

## \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ 30\. Social Media

**Description-** Harness the power of [social media](https://evvnt.com/2014/07/10-social-media-strategies-event/) as a way to generate buzz, it’s free and it can give you that extra bit of exposure you may be looking for. Create a #[Hashtag](https://evvnt.com/2014/06/use-hashtag-event/) and set up social media profiles specifically tailored to your event.  
**Pre-Event Social Media Activity**  
**31.** [Twitter](https://evvnt.com/blog/2015/09/using-twitter-events/)

**32.**     Create a one-of-a-kind #Hashtag for your event  
**33.**     Tweet relevant people, make them interested in your event, send invites to them  
**34.**     Tweet early and often: schedule your tweets ([Sproutsocial](http://sproutsocial.com/), [Hootsuite](https://hootsuite.com/en-gb), [Buffer](https://buffer.com/))

![Twitter](https://evvnt.com/wp-content/uploads/2016/05/7.Twitter-1.png)  
**35.**     Use countdowns to keep up the interest:  
![Screen Shot 2016-05-13 at 12.07.39](https://evvnt.com/wp-content/uploads/2016/05/Screen-Shot-2016-05-13-at-12.07.39.png)  
**36.**     Keep reminding your followers of the time and location  
**37.**     Thank your sponsors for sharing, this will make you stand out from your competitors  
**38.**     Make your speakers’ presence known, tweet out some of their quotes and link those to their           social media profiles  
**39.**     Link your tweets to your pre-event blog  
**40.**     Follow people who might be interested in your event (journalists, bloggers, etc…)

 **41.** [Facebook](https://evvnt.com/blog/2021/12/facebook-for-event-promoters/)

**42.**     Create a Facebook landing page, use tab builders to help you make it more appealing                   ([ShortStack](http://www.shortstack.com/), [Pagemodo](http://www.pagemodo.com/))  
**43.**     List the dates, times and any special attractions (i.e. speakers, notable guests) that concern           your event  
**44.**     Make regular status updates to promote your event  
**45.**     Post videos and pictures of speakers or attendees to fuel your event’s interest even further  
**46.**     Create a Facebook ad for your event

![Facebook](https://evvnt.com/wp-content/uploads/2016/05/6.Facebook.png)

**47.** [Instagram](https://evvnt.com/blog/2016/03/power-instagram-marketing-brands-events/)

**48.**     Use your Instagram account to promote your event, be active!  
**49.**     Post pictures and video sneak peeks of your events, maybe some behind the scenes                     material  
**50.**     Showcase the progress of your event and be creative in doing so  
**51.**     Create photo contests and hand out prizes to the winner (free tickets, VIP treatment…)  
**52.**     Make sure to use your event hashtag as often as possible  
**53.**     Join in on weekly hashtags (#mcm, #wcw, #tbt, #fbf)

**54.** [Snapchat](https://evvnt.com/blog/2016/01/use-snapchat-marketing/)

**55.**     Snapchat provides a direct line to a younger audience, so utilise it!  
**56.**     Set up automatic replies for messages  
**57.**     Snap glimpses of previews of the event  
**58.**     Create contests: deliver clues, questions or puzzles and prize them with event-related                   giveaways  

**59.** [Pinterest](https://evvnt.com/blog/2016/01/market-events-pinterest/)

**60.**     Create a board specifically for your event and update it on a regular basis  
**61.**     Pin pictures of your notable attendees and highlight their testimonials  
**62.**     Host a pin chat by linking your Twitter with your Pinterest, do a Q&A with one of your                     event’s speakers  
**63.**     Run another contest, simply pick a topic and announce it on your blog

**64.** [LinkedIn](https://evvnt.com/2014/03/top-7-tips-use-linkedin-groups-promote-event/)

**65.**     Use LinkedIn Groups to promote your event  
**66.**     Build up your members and send out invites  
**67.**     Demonstrate your industry related knowledge and keep things professional

**During Event Social Media Activity**  
[Social media](https://evvnt.com/2014/04/leverage-power-social-media/) is the perfect outlet to promote your event while it’s happening. Live tweet the highlights, maybe even live stream it through Facebook and share pictures on Instagram, take advantage of the wide variety of possibilities social media has to offer.  
[Twitter](https://evvnt.com/blog/2018/07/how-to-measure-results-of-your-event-promotion-on-twitter/)

**68.**     Live tweet your event  
**69.**     Use your hashtag to generate buzz and get the event trending

[Snapchat](https://evvnt.com/blog/2016/01/use-snapchat-marketing/)

**70.**     Post snaps to your story throughout the event  
**71.**     Create a live Snapchat Story for the event or encourage people to use  the already                         available location specific story

**Post-Event Social Media Activity**  
Staying connected once the event has come to an end is essential to its success, uploading photos or sending out thank you tweets are only some of the ways to achieve that.

## \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ 72. Blogging

**Description-** Starting a blog is an easy and inexpensive way to market your event. Keep the content updated with interesting news and invite speakers to write guest posts.  
**Pre-Event Blog Posts**  
Get your blog started early and work on it regularly, interact with your speakers through interviews or guest posts.  
**Post-Event Blog Posts**  
Your blog is the ideal place for event recaps,  include a summery of the event, upload some pictures, link it to your social media accounts and create lists of the top tweets about the event.

## \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ 73\. Search Engine Optimisation (SEO)

**Description-** People might be looking for your event right this moment, which is why it’s crucial to make sure you get those keywords and meta descriptions right.

**74.**     Getting the focus keyword right isn’t always easy, keep it to the point and fresh  
**75.**     Tag your site accordingly, use general keywords and nothing too elaborate  
**76.**     Make the meta descriptions interesting, don’t go into too much detail  
**77.**     Partnerships: being promoted on websites with good visibility and [SEO](https://evvnt.com/2014/11/p-p-p-pick-penguin/) will improve yours             too  
**78.**     Advertisers like Google AdWords will boost your visibility**79.**     Google Analytics is a good way to get some feedback on your work

## \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ 80\. Mobile Marketing

**Description-** Whether it be via SMS or ads, [mobile marketing](https://evvnt.com/2016/02/the-dos-and-donts-for-your-event-mobile-marketing/) is sure to be an effective way to promote your event. Just make sure that your event pages look great on any device and are easily accessible.

**81.**     [SMS](https://evvnt.com/2016/04/mobile-marketing-push-pull/)Campaigns: text-in and text-out campaigns

![SMS](https://evvnt.com/wp-content/uploads/2016/05/5.SMS_.png)  
**82.**     Mobile / Tablet friendly design  
**83.**     Mobile banner ads  
**84.**     [Apps](https://evvnt.com/2014/02/top-6-business-benefits-event-management-apps/)

## \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ 85\. Press and Online Media Promotion

**Description-** Send out press releases, contact journalists / bloggers and submit to media outlets, leave no stone unturned when it comes to promoting your event. Additionally you can find more information [here](https://evvnt.com/blog/2018/02/event-marketing-guide/).

**86.**     Press Releases to inform the media of your event  
**87.**     Case Studies to showcase the success your company has had in the past  
**88.**     Contact the media, bloggers or journalists you think might show an interest in your event                and ask them to mention your event in their videos or articles  
**89.**     Sponsors usually bring their own audience with them as well, so look into getting some                   sponsors for your event  
**90.**     Newsletters, Flyers or Posters may seem old fashioned but they still represent a cheap and           easy way to promote your event

## \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ 91\. Marketing Through Others

**Description-** Give attendees or speakers a way to promote their presence at the event, work with partners or sponsors to increase awareness of your event.

**92.**     Create badges for speakers / attendees to display on their social media profiles  
**93.**     Help speakers to promote their presencethrough social media, interview them or do a Q&A           with them on your blog

## \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ 94\. Unique Promotional Ideas

**Description-** Think outside the box, try to come up with innovative ways to get your event out there, to attract more people. Some of the following ideas might inspire you.

**95.**     Create some [Video content](https://evvnt.com/2014/08/create-powerful-video-content-satisfy-sponsors/) regarding your event, use YouTube, Snapchat or Vine  
**96.**     Have some popular radio channels mention your event or run radio ads  
**97.**     Live streaming your event through Periscope or Facebook can make people interested in               attending your events in the future  
**98.**     Have QR Codes printed on your posters and tickets, which will lead people to the event’s               blog  
**99.**     Gamification as means of rewarding people with badges for attending your event, or as a               means of filling out surveys  
**100.**   Use Discovery Plugins to list your event on your site

 

## Read On

[![](https://blog.evvnt.com/hs-fs/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png?width=352&name=Evvnt_Rework_Final-Favicon-512-red-1.png)](https://blog.evvnt.com/news/the-dos-and-donts-for-your-event-mobile-marketing)

### [The Do’s and Don’ts of Event Mobile Marketing](https://blog.evvnt.com/news/the-dos-and-donts-for-your-event-mobile-marketing)

 Using mobile marketing for your events is an effective promotions channel for sending your event...

[![](https://blog.evvnt.com/hs-fs/hubfs/Imported_Blog_Media/PubsBars_example01-copy-2.jpg?width=352&name=PubsBars_example01-copy-2.jpg)](https://blog.evvnt.com/news/blog/2018/04/post-event-marketing-rewarding-your-attendees)

### [Post-Event Marketing: Rewarding Your Attendees](https://blog.evvnt.com/news/blog/2018/04/post-event-marketing-rewarding-your-attendees)

One of the things that is often overlooked within event marketing, is the post-event marketing....

[![](https://blog.evvnt.com/hs-fs/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png?width=352&name=Evvnt_Rework_Final-Favicon-512-red-1.png)](https://blog.evvnt.com/news/invest-future-successful-event-marketing)

### [Invest in The Future of Successful Event Marketing](https://blog.evvnt.com/news/invest-future-successful-event-marketing)

 The global leader in Successful event marketing, our mission is to help people promote and find...

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