--- title: Case Study – XPLORE Seattle – Urban Adventure Race description: XPLORE is a team-based adventure race through the city for athletes and fun-seekers of all ability levels. Solve clues, complete wild challenges, experienc image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png --- [Skip to content](https://blog.evvnt.com/news/case-study-xplore-seattle-urban-adventure-race#main-content) [![Evvnt](https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-01%20(1)-2.svg "Evvnt")](http://www.evvnt.com) Search # Case Study – XPLORE Seattle – Urban Adventure Race [Richard Green](https://blog.evvnt.com/news/author/richard-green) Oct 5, 2026, 7:03:12 PM ![](https://evvnt.com/wp-content/uploads/2017/03/static1.squarespace.png)XPLORE is a team-based adventure race through the city for athletes and fun-seekers of all ability levels. Solve clues, complete wild challenges, experience the city like never before, win prizes! **The Experience Adventures** team was looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**. **Location: Seattle Category:Sports / Leisure | Running Organiser: [Experience Adventures](http://xperienceadventures.com/)** ![](https://evvnt.com/wp-content/uploads/2017/03/https_proxy.jpg)![1Description of the event](https://evvnt.com/wp-content/uploads/2013/03/1Description-of-the-event.jpg) ## XPLORE Seattle – Urban Adventure Race #### on Saturday May 21, 2016 at 12:00 pm (ends Saturday May 21, 2016 at 5:00 pm) **Information:** Specializing In Unique Experiences For The Adventurous Soul! Custom Events, XPLORE Urban Adventure Race, The X-Race Global Race For Change! ![2Broadcast and Publish](https://evvnt.com/wp-content/uploads/2013/03/2Broadcast-and-Publish1.jpg) We published to over **65**event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days. ![](https://evvnt.com/wp-content/uploads/2017/03/Screen-Shot-2017-03-06-at-14.55.48-1.png) ![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/03/3Share-our-expertise.jpg) We ensured was distributed across all relative event listing sites locally, nationally, globally and socially with a **total site reach of 76.1M!** ##### Industry specific: 22 ![](https://evvnt.com/wp-content/uploads/2017/03/Screen-Shot-2017-03-06-at-14.58.03-1.png) ##### Targeted: 10 ##### ![](https://evvnt.com/wp-content/uploads/2017/03/Screen-Shot-2017-03-06-at-14.58.09-2.png) Global: 14 ![](https://evvnt.com/wp-content/uploads/2017/03/Screen-Shot-2017-03-06-at-14.58.17.png) ##### National: 7 ![](https://evvnt.com/wp-content/uploads/2017/03/Screen-Shot-2017-03-06-at-14.58.28-2.png) ##### Local: 11![](https://evvnt.com/wp-content/uploads/2017/03/Screen-Shot-2017-03-06-at-14.58.36.png) ##### Social: 1 ![](https://evvnt.com/wp-content/uploads/2017/03/Screen-Shot-2017-03-06-at-14.58.44-1.png) ![4Use targeted sites](https://evvnt.com/wp-content/uploads/2013/03/4Use-targeted-sites.jpg) We wanted to reach the maximum number of potential event attendees to participate in the event, we promoted the event to a wide network of industry publishers composed of **22 industry specific, 10 targeted, 14 global, 7 national, 11 local and 1 social.** The following images are examples of the event listed on targeted listing sites: ![5Natural search results](https://evvnt.com/wp-content/uploads/2013/03/5Natural-search-results.jpg) #### **Click on the logos below to view listing results:** [![Google](https://evvnt.com/wp-content/uploads/2013/03/Google-good1.jpg)](https://www.google.co.uk/search?q=XPLORE+Seattle+-+Urban+Adventure+Race&gws_rd=cr&ei=_Hq9WJazDNSogAbLnJuwBg) [![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](https://search.yahoo.com/search?p=XPLORE+Seattle+-+Urban+Adventure+Race) [![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](http://www.bing.com/search?q=XPLORE+Seattle+-+Urban+Adventure+Race) [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://us.ask.com/web?q=XPLORE+Seattle+-+Urban+Adventure+Race) [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.com/aol/search?q=XPLORE+Seattle+-+Urban+Adventure+Race) We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. **evvnt** customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click [here.](https://evvnt.com/2014/11/p-p-p-pick-penguin/) ![7Report](https://evvnt.com/wp-content/uploads/2013/03/7Report.jpg) *To be as transparent as possible, **evvnt** always sends a detailed report to each client.* **Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event. ![](https://evvnt.com/wp-content/uploads/2017/03/Screen-Shot-2017-03-06-at-15.08.13.png) **Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps. ![](https://evvnt.com/wp-content/uploads/2017/03/Screen-Shot-2017-03-06-at-15.08.20.png) **Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic. ![](https://evvnt.com/wp-content/uploads/2017/03/Screen-Shot-2017-03-06-at-15.08.26.png) **Registration & Ticketing Revenue:** We continue to integrate in to ticketing and registration companies to bring you registration and ticketing information from your event marketing. ![](https://evvnt.com/wp-content/uploads/2017/03/Screen-Shot-2017-03-06-at-15.08.35.png) **Key figures:** **65%** of live links within 24 Hours **8** mobile apps Active in all**5** major search engines. 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