---
title: Case Study – The Royal International Air Tattoo
description: RAFCTE is best known for staging the world’s largest military airshow – The Royal International Air Tattoo – each year at RAF Fairford in Gloucestershire.
image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png
---

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# Case Study – The Royal International Air Tattoo

[Richard Green](https://blog.evvnt.com/news/author/richard-green)  Oct 5, 2026, 7:03:12 PM

![The Royal International Air Tattoo](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-.png "The Royal International Air Tattoo")

RAFCTE is best known for staging the world’s largest military airshow – The Royal International Air Tattoo – each year at RAF Fairford in Gloucestershire.

The origins of the Royal International Air Tattoo stretch back to an airshow first held at North Weald Airfield in 1971. Inspired by two air traffic controllers, Paul Bowen and Tim Prince, this modest event, organised wholly by volunteers, was originally held in support of the Royal Air Forces Association.

Over the years this volunteer force has grown into an army, more than 3,500-strong, who bring with them a wealth of aviation and event-management experience that has helped the Air Tattoo grow into the enormous event it is today.

They were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**.

![1Description of the event](https://evvnt.com/wp-content/uploads/2013/03/1Description-of-the-event.jpg)

## Case Study – The Royal International Air Tattoo

### on Friday July 17, 2015 at 6:00 am (ends Sunday July 19, at 8:00 pm)

**Information :**

The Royal International Air Tattoo (RIAT) is the world’s largest military air show. The show typically attracts around 140,000 spectators over the 3 days. Super Earlybird £10 discount ends 31 Jan!!

![2Broadcast and Publish](https://evvnt.com/wp-content/uploads/2013/03/2Broadcast-and-Publish1.jpg)

We published to over **38** event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-30-at-10.59.24.png)

![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/03/3Share-our-expertise.jpg)

We ensured the event was distributed across all relative platforms as well as locally, nationally, globally and socially with a **total site reach of 21.7 M !**

##### Targeted : 15

![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-30-at-11.02.58.png)

##### Global : 10

![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-30-at-11.06.10.png)

##### National : 9

![](https://evvnt.com/wp-content/uploads/2015/05/Natiomale.jpg)

##### Local: 1

![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-30-at-11.22.23.png)

##### Social: 3

![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-30-at-11.22.56.png)

![4Use targeted sites](https://evvnt.com/wp-content/uploads/2013/03/4Use-targeted-sites.jpg)

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of  **15 targeted, 10 global, 9 national, 1 local, and 3 social sites.**

The following images are examples of the event listed on targeted listing sites:

![5Natural search results](https://evvnt.com/wp-content/uploads/2013/03/5Natural-search-results.jpg)

#### **Click on the logos below to view listing results:**

[![Google](https://evvnt.com/wp-content/uploads/2013/03/Google-good1.jpg)](https://www.google.co.uk/#q=The+Royal+International+Air+Tattoo) [![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](https://uk.search.yahoo.com/search?p=The+Royal+International+Air+Tattoo&fr=yfp-t-903) [![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](https://www.bing.com/search?q=The+Royal+International+Air+Tattoo&go=Submit&qs=n&form=QBLH&pq=the+royal+international+air+tattoo&sc=4-34&sp=-1&sk=&cvid=2e9c807013de4caba7cff9c9e6c1319d) [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://uk.ask.com/web?q=The+Royal+International+Air+Tattoo&qsrc=0&o=312&l=dir&qo=homepageSearchBox) [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.co.uk/aol/search?s_chn=hp_t2&enabled_terms=&s_it=aoluk-homePage52&q=The+Royal+International+Air+Tattoo)

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. **evvnt** customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click [here.](https://evvnt.com/2014/11/p-p-p-pick-penguin/)

![7Report](https://evvnt.com/wp-content/uploads/2013/03/7Report.jpg)

*To be as transparent as possible, **evvnt** always sends a detailed report to each client.*

**Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-30-at-11.30.43.png)

**Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-30-at-11.30.55.png)

**Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-30-at-11.32.39.png)

**Key figures:**

**170** clicks

**74%** of live links

**12** mobile apps

Active in all**5** major search engines.  
 //  
[![Free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/)

 

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