--- title: Case Study – The Gadget Show LIVE @ Christmas description: The Gadget Show Live @ Christmas is coming to Earls Court, 1st – 3rd November 2013. Come and see, try and buy the best tech on the market in the run up to --- [Evvnt Blog](https://blog.evvnt.com/news) # [Case Study – The Gadget Show LIVE @ Christmas](https://blog.evvnt.com/news/case-study-the-gadget-show) Written by [Richard Green](https://blog.evvnt.com/news/author/richard-green) | Oct 5, 2026, 11:03:12 PM The Gadget Show Live @ Christmas is coming to Earls Court, 1st – 3rd November 2013. Come and see, try and buy the best tech on the market in the run up to Christmas. The Gadget Show Live @ Christmas is the Number 1 technology event this festive season. Based around the popular Channel 5 programme, The Gadget Show, this event is jam packed with exciting features including the [Toy Zone](http://www.gadgetshowlive.net/Content/Toy-Zone), [Game Zone](http://www.gadgetshowlive.net/Content/Game-Zone) and [Super Theatre](http://www.gadgetshowlive.net/Content/Super-Theatre). Based around the popular Channel 5 prime time programme, the Gadget Show Live brings the TV series to life. This Christmas edition of the show will be packed full with all the glorious gadgets and gifts which are setting your Christmas lists alight. Far more than just an exhibition – there will be fantastic features to bring the tech to life! On top of that you can see the presenters of the TV show in a stunning hour long performance in the Super Theatre. They will bring you presenter challenges, audience competitions and mass gaming challenges. There’ll be fantastic prize giveaways and outstanding tech on display. Come to Earls Court, London between the 1st-3rd November to buy all of your Christmas shopping and also compile your own Christmas list! Don’t miss out on this fantastic family day out for gadget lovers of all ages. Upper Street Events were looking for a simple solution to submit events to relevant listing sites, including their own Facebook page- by using evvnt they found a big **time** saving tool, **new** audience reach and event marketing momentum that ‘**pings**’ activity into natural search. ## **The Gadget Show Live @ Christmas** on 1st – 3rd November 2013 The Gadget Show Live @ Christmas is coming to Earls Court, 1st – 3rd November 2013. Come and see, try and buy the best tech on the market in the run up to Christmas.   We published  to upto **75 event sites** and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days. We ensured  that The Gadget Show was distributed across all relative platforms as well as locally, nationally, globally and socially with a **total site reach of 63 million people !** We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of **35 targeted** sites, **14 global** sites, **21 national and local** sites and **4 social** sites. Being a B2C show it was important that we put this event in front of as many local consumers as possible. With London being one of the biggest cities in the world the local client reach was massive. Below gives you an idea of the websites where we submitted the information to #### **Click on the logos below to view listing results:**           We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for  *The Gadget Show Live @ Christmas at the Earls Court in London* we reached **40% coverage** on the first page and continued to deliver coverage on pages two, three, four and five. **Social engagement** and interaction became an important part of the post publishing as we started to look at how to engage with consumers though ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.   *To be as transparent as possible, evvnt always sends a detailed report to each client.* **Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event. **Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps. **Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic. As you can see from the report 35.5% of the click throughs came direct from a search engine inquiry. 18.4% from [exhibitons.co.uk](http://www.exhibitions.co.uk/event/gadget-show-live-at-christmas) and 23% from [Lanyrd.com](http://lanyrd.com/2013/gadgetshowlive/) **Key figures:** **68%** of live links **40%** coverage on Google’s first page Listing on **24**mobile apps Active in all **5** major search engines [View full post](https://blog.evvnt.com/news/case-study-the-gadget-show) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Richard Green" }, "dateModified" : "2026-10-05T23:03:14.863Z", "datePublished" : "2026-10-05T23:03:12Z", "headline" : "Case Study – The Gadget Show LIVE @ Christmas", "image" : { "@type" : "ImageObject", "height" : 512, "url" : "https://22104341.fs1.hubspotusercontent-na1.net/hubfs/22104341/Evvnt_Rework_Final-Favicon-512-red-1.png", "width" : 512 }, "mainEntityOfPage" : "https://blog.evvnt.com/news/case-study-the-gadget-show", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60, "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png", "width" : 60 }, "name" : "Evvnt Blog" } } ```