---
title: Case Study – Romeo+Juliet in DUCTAC
description: The Dubai production of Romeo+Juliet took place in the Kilachand Theatre, celebrating Shakespeare’s 400th anniversary and bringing a highly entertaining an
image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png
---

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# Case Study – Romeo+Juliet in DUCTAC

[Richard Green](https://blog.evvnt.com/news/author/richard-green)  Oct 5, 2026, 7:03:12 PM

The Dubai production of **Romeo+Juliet** took place in the Kilachand Theatre, celebrating **Shakespeare’s 400th anniversary** and bringing a **highly entertaining and interactive production** to the stage. This ancient tale of love, revenge and death between the Capulets and the Montagues was set in **modern-day Dubai** and offered an **engaging experience** for audiences of all ages.

**DUCTAC** were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**.

**Organiser: [DUCTAC](http://www.ductac.org)**

![](https://evvnt.com/wp-content/uploads/2016/05/10557334_727172277318742_5105664420503421887_n.jpg)  
![1Description of the event](https://evvnt.com/wp-content/uploads/2013/03/1Description-of-the-event.jpg)

# ROMEO + JULIET

#### on Thursday April 21, 2016 at 8:00 pm (ends Saturday April 23, 2016 at 9:30 pm)

 **Information:**  
Romeo+Juliet, in association with The British Council Shakespeare Lives, has celebrated Shakespeare’s 400th anniversary with a highly entertaining and interactive production in and around DUCTAC.

![2Broadcast and Publish](https://evvnt.com/wp-content/uploads/2013/03/2Broadcast-and-Publish1.jpg)

We published to over **32** event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

![](https://evvnt.com/wp-content/uploads/2016/05/Report-DUCTAC.png)

![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/03/3Share-our-expertise.jpg)

We ensured was distributed across all relative event listing sites locally, nationally, globally and socially with a **total site reach of 139.9M!**

##### Targeted: 4 ![](https://evvnt.com/wp-content/uploads/2016/05/Targeted.png)

##### Global: 13

![](https://evvnt.com/wp-content/uploads/2016/05/Global-DUCTAC.png)

##### National: 8

##### Local: 6

##### ![](https://evvnt.com/wp-content/uploads/2016/05/Local-DUCTAC.png)

##### Social: 1

![](https://evvnt.com/wp-content/uploads/2016/05/Social-DUCTAC.png)

![4Use targeted sites](https://evvnt.com/wp-content/uploads/2013/03/4Use-targeted-sites.jpg)

We wanted to reach the maximum number of potential event attendees to participate in the event, we promoted the event to a wide network of industry publishers composed of  **4 Targeted, 13 global, 8 national, 6 local and 1 social.**

The following images are examples of the event listed on targeted listing sites:

![5Natural search results](https://evvnt.com/wp-content/uploads/2013/03/5Natural-search-results.jpg)

#### **Click on the logos below to view listing results:**

[![Google](https://evvnt.com/wp-content/uploads/2013/03/Google-good1.jpg)](https://www.google.co.uk/#q=Romeo%2BJuliet+DUCTAC) [![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](https://uk.search.yahoo.com/search?p=Romeo%2BJuliet+DUCTAC&fr=yfp-t-903) [![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](http://www.bing.com/search?q=Romeo%2BJuliet+DUCTAC&go=Invia&qs=n&form=QBLH&pq=romeo%2Bjuliet+ductac&sc=0-19&sp=-1&sk=&ghc=1&cvid=D5586EAF88214AA9A4A1CA1794D99BF2) [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://uk.ask.com/web?q=Romeo%2BJuliet+DUCTAC&qsrc=0&o=312&l=dir&qo=homepageSearchBox) [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.co.uk/aol/search?s_it=sb-top&s_chn=hp_t2&v_t=aoluk-homePage52&q=Romeo+%2B+Juliet+DUCTAC)

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. **evvnt** customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click [here.](https://evvnt.com/2014/11/p-p-p-pick-penguin/)

![7Report](https://evvnt.com/wp-content/uploads/2013/03/7Report.jpg)

*To be as transparent as possible, **evvnt** always sends a detailed report to each client.*

**Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

![](https://evvnt.com/wp-content/uploads/2016/05/Distribution-DUCTAC.png)

**Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

![](https://evvnt.com/wp-content/uploads/2016/05/AUDIENCE-DUCTAC.png)

**Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

![](https://evvnt.com/wp-content/uploads/2016/05/Screen-Shot-2016-05-16-at-13.57.00.png)

**Key figures:**

**47%** of live links within 24 Hours

**7** mobile apps

Active in all**5** major search engines.

[Tweets of DUCTAC](https://twitter.com/DUCTAC)

[![Free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/)

 

## Read On

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