--- title: Case Study – MCN Festival of Motorcycling | Evvnt Blog description: The MCN Festival of Motorcycling was a two-day event held at the Peterborough Arena from the 14th-15th May. Filled with biking action, it was the only even image: https://blog.evvnt.com/hubfs/evvnt-blog/branded/case-study-mcn-festival-motorcycling-2-223354973980.jpg --- [Skip to content](https://blog.evvnt.com/news/case-study-mcn-festival-motorcycling-2#main-content) [![Evvnt](https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-01%20(1)-2.svg "Evvnt")](http://www.evvnt.com) Search # Case Study – MCN Festival of Motorcycling [Richard Green](https://blog.evvnt.com/news/author/richard-green) Jun 1, 2016, 7:00:27 AM Share - [fFacebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-mcn-festival-motorcycling-2) - [X](https://twitter.com/intent/tweet?text=Case+Study+%E2%80%93+MCN+Festival+of+Motorcycling+%7C+Evvnt+Blog&url=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-mcn-festival-motorcycling-2) - [inLinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-mcn-festival-motorcycling-2) - [WhatsApp](https://wa.me/?text=Case+Study+%E2%80%93+MCN+Festival+of+Motorcycling+%7C+Evvnt+Blog+https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-mcn-festival-motorcycling-2) - [Messenger](fb-messenger://share/?link=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-mcn-festival-motorcycling-2) - [Email](mailto:?subject=Case+Study+%E2%80%93+MCN+Festival+of+Motorcycling+%7C+Evvnt+Blog&body=The+MCN+Festival+of+Motorcycling+was+a+two-day+event+held+at+the+Peterborough+Arena+from+the+14th-15th+May.+Filled+with+biking+action%2C+it+was+the+only+even%0A%0Ahttps%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-mcn-festival-motorcycling-2) - Copy link Follow Evvnt - [YouTube](https://www.youtube.com/channel/UCrMM_e9d4Nwx5uNMvs19KVA) - [TikTok](https://www.tiktok.com/@evvnt) - [Instagram](https://www.instagram.com/evvnt/) **The MCN Festival of Motorcycling** was a two-day event held at the **Peterborough Arena** from the 14th-15th May. Filled with biking action, it was the only event which enabled visitors to **test ride 2016’s latest machines**. It was a must-attend event for every **thrill-seeking** motorcyclist out there. Whether you wanted to seek out those elusive parts from the autojumble or get the chance of grabbing a bargain from the retail zone, **the MCN Festival had** **everything to offer**. **Motorcycle News, Bauer Media** were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**. **Organiser: [MCN Festival](http://www.mcnfestival.com)** ![New top1](https://evvnt.com/wp-content/uploads/2016/05/new-top1.png) ![1Description of the event](https://evvnt.com/wp-content/uploads/2013/03/1Description-of-the-event.jpg) ## MCN Festival of Motorcycling #### on Saturday May 14, 2016 at 9:00 am (ends Sunday May 15, 2016 at 6:00 pm) **Information:** The MCN Festival of Motorcycling is a two day festival packed with biking action. Its the only event where visitors can test ride 2016’s latest machines. Come for the day or camp for the weekend. ![2Broadcast and Publish](https://evvnt.com/wp-content/uploads/2013/03/2Broadcast-and-Publish1.jpg) We published to over **94** event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days. ![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/03/3Share-our-expertise.jpg) We ensured was distributed across all relative event listing sites locally, nationally, globally and socially with a **total site reach of 189.4M!** ##### Industry Specific: 3 ##### Targeted: 53 ##### Global: 15 ##### National: 17 ##### Local: 4 ##### Social: 2 ![4Use targeted sites](https://evvnt.com/wp-content/uploads/2013/03/4Use-targeted-sites.jpg) We wanted to reach the maximum number of potential event attendees to participate in the event, we promoted the event to a wide network of industry publishers composed of **Industry Specific 3, 53 targeted, 15 global, 17 national, 4 local and 2 social.** The following images are examples of the event listed on targeted listing sites: ![5Natural search results](https://evvnt.com/wp-content/uploads/2013/03/5Natural-search-results.jpg) #### **Click on the logos below to view listing results:** [![Google](https://evvnt.com/wp-content/uploads/2013/03/Google-good1.jpg)](https://www.google.co.uk/webhp?sourceid=chrome-instant&rlz=1C5CHFA_enGB693GB693&ion=1&espv=2&ie=UTF-8#q=MCN+Festival+of+Motorcycling) [![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](https://uk.search.yahoo.com/search;_ylc=X1MDMjE0MjQ3ODk0OARfcgMyBGZyA3lmcC10LTkwMwRmcjIDc2EtZ3AEZ3ByaWQDBG5fZ3BzAzYEb3JpZ2luA3VrLnlhaG9vLmNvbQRwb3MDMQRwcXN0cgMEcXVlcnkDbWNuIGZlc3RpdmFsIG9mIG1vdG9yY3ljbGluZwRzYWMDMQRzYW8DMQ--?p=mcn%20festival%20of%20motorcycling&fr=yfp-t-903-s) [![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](https://www.bing.com/search?q=mcn+festival+of+motorcycling&qs=AS&pq=mcn+festival+of+&sc=3-16&sp=1&cvid=6C780620A0CD45BEAA81B031F55158E6&FORM=QBLH) [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://uk.ask.com/web?q=mcn+festival+of+motorcycling&qsrc=0&o=0&l=dir&qo=homepageSearchBox) [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.co.uk/aol/search?s_chn=hp_t2&enabled_terms=&s_it=aoluk-homePage52&q=mcn+festival+of+motorcycling) We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. **evvnt** customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click [here.](https://evvnt.com/2014/11/p-p-p-pick-penguin/) ![7Report](https://evvnt.com/wp-content/uploads/2013/03/7Report.jpg) *To be as transparent as possible, **evvnt** always sends a detailed report to each client.* **Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event. **Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps. **Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic. ![Screenshot illustrating "Case Study – MCN Festival of Motorcycling"](https://evvnt.com/wp-content/uploads/2016/05/Screen-Shot-2016-05-16-at-13.57.00.png) **Key figures:** **61%** of live links within 24 Hours **16** mobile apps Active in all**5** major search engines. [Tweets @MCNFestival](https://twitter.com/MCNFestival)// [![Free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/)   Share this post - [fFacebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-mcn-festival-motorcycling-2) - [X](https://twitter.com/intent/tweet?text=Case+Study+%E2%80%93+MCN+Festival+of+Motorcycling+%7C+Evvnt+Blog&url=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-mcn-festival-motorcycling-2) - [inLinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-mcn-festival-motorcycling-2) - [WhatsApp](https://wa.me/?text=Case+Study+%E2%80%93+MCN+Festival+of+Motorcycling+%7C+Evvnt+Blog+https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-mcn-festival-motorcycling-2) - [Messenger](fb-messenger://share/?link=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-mcn-festival-motorcycling-2) - [Email](mailto:?subject=Case+Study+%E2%80%93+MCN+Festival+of+Motorcycling+%7C+Evvnt+Blog&body=The+MCN+Festival+of+Motorcycling+was+a+two-day+event+held+at+the+Peterborough+Arena+from+the+14th-15th+May.+Filled+with+biking+action%2C+it+was+the+only+even%0A%0Ahttps%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-mcn-festival-motorcycling-2) - Copy link Follow Evvnt - [YouTube](https://www.youtube.com/channel/UCrMM_e9d4Nwx5uNMvs19KVA) - [TikTok](https://www.tiktok.com/@evvnt) - [Instagram](https://www.instagram.com/evvnt/) [Case Studies](https://blog.evvnt.com/news/tag/case-studies) [← All posts from the **EVVNT** blog](https://blog.evvnt.com/news) ## For Event Success... [Promote](https://new.evvnt.com/?with_navbar&partner=evvntPUB&publisher_id=5293&partner_name=Evvnt) [Ticket](https://platform.evvnt.com/submissions/new?portal=evvnt) [Advertise](https://wow.evvnt.com/advertise-with-wow) [City Guides](https://wow.evvnt.com/cities) ## Join the conversation Talk shop with other event creators in the Evvnt community. [Join the Evvnt community](https://evvnt-creators.beehiiv.com/community) ## Read On [![EVVNT announces partnerships with industry-leading publishers and ticketing platforms](https://blog.evvnt.com/hs-fs/hubfs/evvnt-blog/branded/evvnt-announces-partnership-opportunities-223355152971.jpg?width=352&height=185&name=evvnt-announces-partnership-opportunities-223355152971.jpg)](https://blog.evvnt.com/news/evvnt-announces-partnership-opportunities) ### [evvnt announces partnerships with industry-leading publishers and ticketing platforms](https://blog.evvnt.com/news/evvnt-announces-partnership-opportunities) LONDON, UK, February 14, 2014 – – London-based event marketing specialist evvnt is proud to... [![PRESS RELEASE – EVVNT continues global expansion with key appointment for the Middle East](https://blog.evvnt.com/hs-fs/hubfs/evvnt-blog/branded/press-release-evvnt-global-expansion-223355152647.jpg?width=352&height=185&name=press-release-evvnt-global-expansion-223355152647.jpg)](https://blog.evvnt.com/news/press-release-evvnt-global-expansion) ### [PRESS RELEASE – evvnt continues global expansion with key appointment for the Middle East](https://blog.evvnt.com/news/press-release-evvnt-global-expansion) LONDON, UK, Jan. 13, 2016– London-based event marketing specialist evvnt has appointed Kent Daniels... [![evvnt.ae](https://blog.evvnt.com/hs-fs/hubfs/evvnt-blog/evvnt-launch-their-service-in-the-united-arab-emirates-evvnt-ae.jpg?width=352&height=185&name=evvnt-launch-their-service-in-the-united-arab-emirates-evvnt-ae.jpg)](https://blog.evvnt.com/news/evvnt-launch-their-service-in-the-united-arab-emirates-evvnt-ae) ### [evvnt Increase their premium services in the Middle East – evvnt.ae](https://blog.evvnt.com/news/evvnt-launch-their-service-in-the-united-arab-emirates-evvnt-ae) LONDON, UK, May 14th, 2017 – London-based marketing specialist evvnt announces the launch of their... © 2026 Evvnt. All rights reserved.  [Terms & conditions](https://evvnt.com/terms/) | [Privacy policy](https://evvnt.com/terms/privacy/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Richard Green", "url" : "https://blog.evvnt.com/news/author/richard-green" }, "dateModified" : "2026-10-05T22:54:20.287Z", "datePublished" : "2016-06-01T11:00:27.000Z", "headline" : "Case Study – MCN Festival of Motorcycling | Evvnt Blog", "image" : [ "https://blog.evvnt.com/hubfs/evvnt-blog/branded/case-study-mcn-festival-motorcycling-2-223354973980.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.evvnt.com/news/case-study-mcn-festival-motorcycling-2", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-01%20(1)-2.svg" }, "name" : "Evvnt Inc" } } ```