---
title: Case Study – MCN Festival of Motorcycling
description: The MCN Festival of Motorcycling was a two-day event held at the Peterborough Arena from the 14th-15th May. Filled with biking action, it was the only even
image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png
---

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# Case Study – MCN Festival of Motorcycling

[Richard Green](https://blog.evvnt.com/news/author/richard-green)  Oct 5, 2026, 7:03:12 PM

**The MCN Festival of Motorcycling** was a two-day event held at the **Peterborough Arena** from the 14th-15th May. Filled with biking action, it was the only event which enabled visitors to **test ride 2016’s latest machines**. It was a must-attend event for every **thrill-seeking** motorcyclist out there. Whether you wanted to seek out those elusive parts from the autojumble or get the chance of grabbing a bargain from the retail zone, **the MCN Festival had** **everything to offer**.

**Motorcycle News, Bauer Media** were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**.

**Organiser: [MCN Festival](http://www.mcnfestival.com)**

![](https://evvnt.com/wp-content/uploads/2016/05/new-top1.png)  
![1Description of the event](https://evvnt.com/wp-content/uploads/2013/03/1Description-of-the-event.jpg)

# MCN Festival of Motorcycling

#### on Saturday May 14, 2016 at 9:00 am (ends Sunday May 15, 2016 at 6:00 pm)

 **Information:**  
The MCN Festival of Motorcycling is a two day festival packed with biking action. Its the only event where visitors can test ride 2016’s latest machines. Come for the day or camp for the weekend.

![2Broadcast and Publish](https://evvnt.com/wp-content/uploads/2013/03/2Broadcast-and-Publish1.jpg)

We published to over **94** event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/03/3Share-our-expertise.jpg)

We ensured was distributed across all relative event listing sites locally, nationally, globally and socially with a **total site reach of 189.4M!**

##### Industry Specific: 3

##### Targeted: 53

##### Global: 15

##### National: 17

##### Local: 4

##### Social: 2

![4Use targeted sites](https://evvnt.com/wp-content/uploads/2013/03/4Use-targeted-sites.jpg)

We wanted to reach the maximum number of potential event attendees to participate in the event, we promoted the event to a wide network of industry publishers composed of **Industry Specific 3, 53 targeted, 15 global, 17 national, 4 local and 2 social.**

The following images are examples of the event listed on targeted listing sites:

![5Natural search results](https://evvnt.com/wp-content/uploads/2013/03/5Natural-search-results.jpg)

#### **Click on the logos below to view listing results:**

[![Google](https://evvnt.com/wp-content/uploads/2013/03/Google-good1.jpg)](https://www.google.co.uk/webhp?sourceid=chrome-instant&rlz=1C5CHFA_enGB693GB693&ion=1&espv=2&ie=UTF-8#q=MCN+Festival+of+Motorcycling) [![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](https://uk.search.yahoo.com/search;_ylc=X1MDMjE0MjQ3ODk0OARfcgMyBGZyA3lmcC10LTkwMwRmcjIDc2EtZ3AEZ3ByaWQDBG5fZ3BzAzYEb3JpZ2luA3VrLnlhaG9vLmNvbQRwb3MDMQRwcXN0cgMEcXVlcnkDbWNuIGZlc3RpdmFsIG9mIG1vdG9yY3ljbGluZwRzYWMDMQRzYW8DMQ--?p=mcn%20festival%20of%20motorcycling&fr=yfp-t-903-s) [![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](https://www.bing.com/search?q=mcn+festival+of+motorcycling&qs=AS&pq=mcn+festival+of+&sc=3-16&sp=1&cvid=6C780620A0CD45BEAA81B031F55158E6&FORM=QBLH) [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://uk.ask.com/web?q=mcn+festival+of+motorcycling&qsrc=0&o=0&l=dir&qo=homepageSearchBox) [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.co.uk/aol/search?s_chn=hp_t2&enabled_terms=&s_it=aoluk-homePage52&q=mcn+festival+of+motorcycling)

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. **evvnt** customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click [here.](https://evvnt.com/2014/11/p-p-p-pick-penguin/)

![7Report](https://evvnt.com/wp-content/uploads/2013/03/7Report.jpg)

*To be as transparent as possible, **evvnt** always sends a detailed report to each client.*

**Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

**Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

**Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

![](https://evvnt.com/wp-content/uploads/2016/05/Screen-Shot-2016-05-16-at-13.57.00.png)

**Key figures:**

**61%** of live links within 24 Hours

**16** mobile apps

Active in all**5** major search engines.

[Tweets @MCNFestival](https://twitter.com/MCNFestival)//

[![Free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/)

 

## Read On

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