---
title: Case Study – Luminar Entertainment
description: Luminar Entertainment – part of the Luminar Group came to evvnt to create awareness of a mobile app launch event across 52 Luminar venues. We had two weeks
image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png
---

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# Case Study – Luminar Entertainment

[Richard Green](https://blog.evvnt.com/news/author/richard-green)  Oct 5, 2026, 7:03:12 PM

#### Luminar Entertainment – part of the Luminar Group came to evvnt to create awareness of a mobile app launch event across 52 Luminar venues. We had two weeks to create online, mobile and social buzz for all 52 events, generate great coverage for the UKCN mobile app launch as well as delivering local and national engagement across multi platforms and devices/.

### Broadcast and publish![](https://evvnt.com/wp-content/uploads/2012/11/Evvnt-161856.png "ukcn app launch report evvnt") ![](https://evvnt.com/wp-content/uploads/2012/11/Evvnt-175815.png "boadcast results evvnt ukcn")

### Share our expertise in the field

We submitted all 52 events for UKCN App Launch Party to an extensive list of targeted nightlife, global, national, local and social sites. For each of the 52 events we targeted local area sites to pull in more ticket sales and general scope. Within 72 hours we had fully broadcast and marketed each event to over 30 sites, with London events reaching up to 42 event sites. We worked together with the Head of Marketing and Central Opperations at Luminar Group editing Luminar Entertainment’s events to create a perfect event listing submission for all 52 events. This way we were able to share our knowledge as to how to market event information in the best possible way. A comprehensive report was produced in under 72 hours and sent over to our client.

### Use targeted sites

![](https://evvnt.com/wp-content/uploads/2012/11/Evvnt-163345.png "ukcn app launch party targeted sites evvnt")

### Better natural search (Click logo for results)

[![](https://evvnt.com/wp-content/uploads/2012/11/n_google-57431f4323dc3ba2d4b0181bab29866212.png "google ukcn evvnt")](https://www.google.co.uk/search?q=UKCN+App+Launch+Party+at+Cav)[![](https://evvnt.com/wp-content/uploads/2012/11/n_yahoo-ad935cd92ff502bb2da105d604ddebc513.png "yahoo ukcn evvnt")](http://search.yahoo.com/search?p=UKCN+App+Launch+Party+at+Cav)[![](https://evvnt.com/wp-content/uploads/2012/11/n_bing-8ca3907401a70cba7b910a3426fe4ab113.png "bing ukcn evvnt")](http://www.bing.com/search?q=UKCN+App+Launch+Party+at+Cav)[![](https://evvnt.com/wp-content/uploads/2012/11/n_ask-b8bfbbe3d0dee2a76c183fca11e91a9612.png "ask ukcn evvnt")](http://www.ask.com/web?q=UKCN+App+Launch+Party+at+Cav)[![](https://evvnt.com/wp-content/uploads/2012/11/n_aol-f10c9cae7692f5f6e566b0731a4237d412.png "aol ukcn evvnt")](http://search.aol.com/aol/search?q=UKCN+App+Launch+Party+at+Cav)

### Grow your audience reach

![](https://evvnt.com/wp-content/uploads/2012/11/ukcn-app-launch-party-at-cav-Google-Search1.jpg "ukcn app launch party at cav - Google Search")

### Detailed reporting

![](https://evvnt.com/wp-content/uploads/2012/11/Evvnt-174617.png "ukcn broadcast results evvnt") **Summary**

1. 61% live links for UKCN App Launch Party at Cav
2. 70% coverage on Google
3. Listing on 23 mobile apps
4. Active in all 5 major search engines
5. 52% average for live links across all 52 UKCN App Launch Party events

[![Free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/)

## Read On

[![](https://blog.evvnt.com/hs-fs/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png?width=352&name=Evvnt_Rework_Final-Favicon-512-red-1.png)](https://blog.evvnt.com/news/luminar-press-release)

### [evvnt to Provide API Integration to the Luminar Group](https://blog.evvnt.com/news/luminar-press-release)

 LONDON, UK, November 13, 2013 – London-based event marketing specialist evvnt has partnered with...

[![](https://blog.evvnt.com/hs-fs/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png?width=352&name=Evvnt_Rework_Final-Favicon-512-red-1.png)](https://blog.evvnt.com/news/7-elements-of-successful-online-event-promotion)

### [7 Elements of Successful Online Event Promotion](https://blog.evvnt.com/news/7-elements-of-successful-online-event-promotion)

 Promoting events is hard work. It takes a lot of effort to get the word out and drum up...

[![](https://blog.evvnt.com/hs-fs/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png?width=352&name=Evvnt_Rework_Final-Favicon-512-red-1.png)](https://blog.evvnt.com/news/interested-in-contributing-to-evvnt)

### [Would you be Interested in contributing to evvnt?](https://blog.evvnt.com/news/interested-in-contributing-to-evvnt)

 Interested in contributing to evvnt? Here at evvnt we welcome contributions. We love events! Our...

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