---
title: Case Study – Italian Food Festival
description: "From 12 noon each day: “P eterborough has a large Italian community and there will be entertainment such as traditional flag dancing, singing and lots of f"
image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png
---

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# Case Study – Italian Food Festival

[Richard Green](https://blog.evvnt.com/news/author/richard-green)  Oct 5, 2026, 7:03:12 PM

![italian festival](https://evvnt.com/wp-content/uploads/2014/05/Screen-Shot-2014-05-22-at-11.20.24.png)

From 12 noon each day: “Peterborough has a large Italian community and there will be entertainment such as traditional flag dancing, singing and lots of food and wine tasting!”

They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**.

![1Description of the event](https://evvnt.com/wp-content/uploads/2013/03/1Description-of-the-event.jpg)

## **Italian Food Festival in Peterborough**

The fourth Peterborough Italian Festival will include a special appearance from Italian chef and TV star Gino D’Acampo. The 2009 ‘I’m A Celebrity’ winner will attend the event, which is being held for the first time over two days this summer. The event will take place in Cathedral Square on Saturday 15th and Sunday 16th September from 12 noon each day – the first time it has been spread over two days. A spokesman for the Italian Festival said: “It will once again provide visitors with the opportunity to buy traditional produce from an Italian market.

“Some of the finest ingredients available will be used in cooking demonstrations by top chefs flown in from Peterborough’s twin town of Forli’ and visitors can sample the results for themselves. Thousands are expected to visit the city centre on both days, but Gino will only be there on the Sunday. He will appear live on stage in Cathedral Square before signing copies of his book at Barista in St Peter’s Arcade.

On both days, there wlil be dance artists from Florence, a string quartet and a Ferrari memorabilia stand. No Italian celebration would be complete without pizza and people will be encouraged to enter the World Pizza Eating Championships. Children can make their own pizza in the ‘take and bake’ stand.

Activities also include demonstration of Italian sausage making, authentic Italian food tasting, and a pop-up restaurant on Saturday evening at Riva, which you can book your place at today. Additional activities and displays are being added to the festival every week.

![2Broadcast and Publish](https://evvnt.com/wp-content/uploads/2013/03/2Broadcast-and-Publish1.jpg)

We published to over **75** event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

![Food festival](https://evvnt.com/wp-content/uploads/2014/05/Screen-Shot-2014-05-22-at-11.22.21.png)

![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/03/3Share-our-expertise.jpg)

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a **total site reach of  59.8M !**

##### **Industry Specific : 3**

### ![industry](https://evvnt.com/wp-content/uploads/2014/05/Screen-Shot-2014-05-22-at-11.24.11.png)

##### **Targeted : 17**

### ![targeted](https://evvnt.com/wp-content/uploads/2014/05/Screen-Shot-2014-05-22-at-11.24.51.png)

##### **Global : 14**

![global](https://evvnt.com/wp-content/uploads/2014/05/Screen-Shot-2014-05-22-at-11.25.09.png)

##### **National : 22**

![local](https://evvnt.com/wp-content/uploads/2014/05/Screen-Shot-2014-05-22-at-11.25.29.png)

##### **Social : 4**

![case study](https://evvnt.com/wp-content/uploads/2014/05/Screen-shot-2014-05-19-at-10.52.59.png)

##### **Association : 1**

![capture5](https://evvnt.com/wp-content/uploads/2014/05/capture5.jpg)

![4Use targeted sites](https://evvnt.com/wp-content/uploads/2013/03/4Use-targeted-sites.jpg)

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of **3 industry specific, 17 targeted, 14 global sites, 22 national and  4 social and 1 association site.**

![5Natural search results](https://evvnt.com/wp-content/uploads/2013/03/5Natural-search-results.jpg)

#### **Click on the logos below to view listing results:**

[![Google](https://evvnt.com/wp-content/uploads/2013/03/Google-good1.jpg)](https://www.google.com/search?q=Italian+Food+Festival+in+Peterborough+#q=Italian+Food+Festival+in+Peterborough+21+september+2013) [![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](https://uk.search.yahoo.com/search;_ylt=AscQ2i.Ta1KeQCo4yOHbgFw4hJp4?p=Italian+Food+Festival+in+Peterborough+21+september+2013&toggle=1&cop=mss&ei=UTF-8&fr=yfp-t-402)  [![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](http://www.bing.com/search?q=Italian+Food+Festival+in+Peterborough+21+september+2013&go=&qs=n&form=QBLH&filt=all&pq=italian+food+festival+in+peterborough+21+september+2013&sc=0-0&sp=-1&sk=&cvid=e6a8fadb13ac4086b20674724361ea15)  [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://uk.ask.com/web?q=Italian+Food+Festival+in+Peterborough+21+september+2013&qsrc=0&o=312&l=dir&qo=homepageSearchBox)    [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.co.uk/aol/search?s_chn=hp&enabled_terms=&s_it=aoluk-homePage50&q=Italian+Food+Festival+in+Peterborough+21+september+2013)

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for reached **90% coverage** on the first page and continued to deliver coverage on pages two, three and four.

![6 Grow your audience reach](https://evvnt.com/wp-content/uploads/2013/03/6-Grow-your-audience-reach.jpg)

**Social engagement** and interaction became an important part of the post publishing as we started to look at how to engage with consumers through ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.

 

![7Report](https://evvnt.com/wp-content/uploads/2013/03/7Report.jpg)

*To be as transparent as possible, **evvnt** always sends a detailed report to each client.*

**Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

![44444](https://evvnt.com/wp-content/uploads/2014/05/44444.jpg)

**Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

**Key figures:**

**90%** coverage on Google’s first page

Listing on **19**mobile apps

Active in all **5** major search engines.

[![Free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/)

 

### Better natural search (Click logo for results)

[![](https://evvnt.com/wp-content/uploads/2012/11/n_google-57431f4323dc3ba2d4b0181bab29866211.png "Italian Food Festival")](https://www.google.co.uk/search?q=Italian+Food+Festival+in+Peterborough+with+Gino+D%E2%80%99Acampo+15th+and+16th+September+2012)[![](https://evvnt.com/wp-content/uploads/2012/11/n_yahoo-ad935cd92ff502bb2da105d604ddebc512.png "Italian Food Festival")](http://search.yahoo.com/search?p=Italian+Food+Festival+in+Peterborough+with+Gino+D%E2%80%99Acampo+15th+and+16th+September+2012)[![](https://evvnt.com/wp-content/uploads/2012/11/n_bing-8ca3907401a70cba7b910a3426fe4ab112.png "Italian Food Festival")](http://www.bing.com/search?q=Italian+Food+Festival+in+Peterborough+with+Gino+D%E2%80%99Acampo+15th+and+16th+September+2012)[![](https://evvnt.com/wp-content/uploads/2012/11/n_ask-b8bfbbe3d0dee2a76c183fca11e91a9611.png "Italian Food Festival")](http://www.ask.com/web?q=Italian+Food+Festival+in+Peterborough+with+Gino+D%E2%80%99Acampo+15th+and+16th+September+2012)[![](https://evvnt.com/wp-content/uploads/2012/11/n_aol-f10c9cae7692f5f6e566b0731a4237d411.png "Italian Food Festival")](http://search.aol.com/aol/search?q=Italian+Food+Festival+in+Peterborough+with+Gino+D%E2%80%99Acampo+15th+and+16th+September+2012)

### Grow your audience reach

![](https://evvnt.com/wp-content/uploads/2012/11/italian-food-festival-in-peterborough-with-gino-d’acampo-15th-and-16th-september-2012-Google-Search.jpg "italian food festival in peterborough with gino d’acampo 15th and 16th september 2012 - Google Search")

### Detailed reporting

![](https://evvnt.com/wp-content/uploads/2012/11/Evvnt-181953.png "Italian Food Festival report")

### Broadcast and publish

1\. 34% live links.  
 2\. 70% coverage on Google  
 3\. Listing on 22 mobile apps  
 4\. Broadcast to 38 sites  
 5\. Active in all 5 major search engines

[![Free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/)

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