--- title: Case Study – IQPC Asia description: IQPC’s conference producers have day-in, day-out working contact with experts and your peers. Our conferences are based on firsthand, intimate knowledge of image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png --- [Skip to content](https://blog.evvnt.com/news/case-study-iqpc-asia#main-content) [![Evvnt](https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-01%20(1)-2.svg "Evvnt")](http://www.evvnt.com) Search # Case Study – IQPC Asia [Richard Green](https://blog.evvnt.com/news/author/richard-green) Oct 5, 2026, 7:03:12 PM IQPC’s conference producers have day-in, day-out working contact with experts and your peers. Our conferences are based on firsthand, intimate knowledge of what’s going on in a specific subject, functional specialty or industry. Further, IQPC has working relationships (and media partnerships) with the Harvard Business Review, MIT’s Sloan Management Review, and dozens of other niche-based publications. These relationships help IQPC identify cutting-edge solutions that have significant value to participants. They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**. ![1Description of the event](https://evvnt.com/wp-content/uploads/2013/03/1Description-of-the-event.jpg) ## 11th Annual Accounts Payable and Procurement Transformation Summit Asia, on April 09, 2014 at 9:00 am Optimising the procure to pay processes, enhancing efficiencies and adding value. More companies than ever before are acknowledging the value of P2P process improvement as a way to increase visibility and enhance efficiencies to drive strategic value to their business. In today’s market it is essential for businesses to improve processes not only as a way to reduce costs but to manage potential risks and to optimize the business as a whole. Now in its 11th year, the Accounts Payable, P2P and Purchasing Process Summit Asia; is being transformed to the Accounts Payable and Procurement Transformation Summit. This event will focus on the key challenges faced within accounts payable and procurement to help you transform your P2P cycle into an efficient and strategic process. Jam packed with case studies, live interviews, panel discussions and round table brainstorming sessions, this event will give you easy-to-implement knowledge to take back to your business. 4 Key Concepts Covered to Transform Your P2P process • Positioning you P2P cycle to drive strategic value • Managing your suppliers to achieve cost optimization • Mitigating risks and fraud through controlled process • Driving efficiency through technology enhancement and automation Sneak-Peak into our Early Confirmed Speakers: • John Kidd, Chief Global Shared Services, United Nations Development Program • Alexander Aquino, Finance and HR General Manager, ValeServe Malaysia • Michael Koh, Regional Head of Procurement, T-systems • Sukhvinder Singh, Head Shared Service Centre – Account Payables, Pernod Ricard India • Jake Chia, Product Line Purchasing Leader, Delphi Automotive Systems ![2Broadcast and Publish](https://evvnt.com/wp-content/uploads/2013/03/2Broadcast-and-Publish1.jpg) We published to over **50** event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days. ![Screen Shot 2015-02-27 at 11.41.05](https://evvnt.com/wp-content/uploads/2014/04/Screen-Shot-2015-02-27-at-11.41.05.png) ![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/03/3Share-our-expertise.jpg) We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a **total site reach of  24.8M !** ![4Use targeted sites](https://evvnt.com/wp-content/uploads/2013/03/4Use-targeted-sites.jpg) We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of **11** **industry specific, 21 targeted, 11 global** sites, **1 national, 2 local** sites and **4 social**. ##### Industry Specific : 11 ![Screen Shot 2015-02-27 at 11.43.57](https://evvnt.com/wp-content/uploads/2014/04/Screen-Shot-2015-02-27-at-11.43.57.png) ##### **Targeted : 21** ##### ![Screen Shot 2015-02-27 at 11.44.02](https://evvnt.com/wp-content/uploads/2014/04/Screen-Shot-2015-02-27-at-11.44.02.png) ##### **Global : 11** ![Screen Shot 2015-02-27 at 11.44.08](https://evvnt.com/wp-content/uploads/2014/04/Screen-Shot-2015-02-27-at-11.44.08.png) ##### **Local : 1** ##### ![Screen Shot 2015-02-27 at 11.44.18](https://evvnt.com/wp-content/uploads/2014/04/Screen-Shot-2015-02-27-at-11.44.181.png) ##### **Social : 4** ![Screen Shot 2015-02-27 at 11.44.21](https://evvnt.com/wp-content/uploads/2014/04/Screen-Shot-2015-02-27-at-11.44.21.png) The following images are examples of  the event listed on targeted listing sites: ![5Natural search results](https://evvnt.com/wp-content/uploads/2013/03/5Natural-search-results.jpg) #### **Click on the logos below to view listing results:** [![Google](https://evvnt.com/wp-content/uploads/2013/03/Google-good1.jpg)](https://www.google.co.uk/#q=11th+Annual+Accounts+Payable+and+Procurement+Transformation+Summit+Asia) [![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](http://uk.search.yahoo.com/search;_ylt=AujCn3HWLpCw2Wh4NbJ2d7o4hJp4?p=Asthma+%26+COPD+on+Wednesday+April+02%2C+2014+at+8%3A30+am&toggle=1&cop=mss&ei=UTF-8&fr=yfp-t-903)  [![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](http://www.bing.com/search?q=11th+Annual+Accounts+Payable+and+Procurement+Transformation+Summit+Asia&go=&qs=n&form=QBLH&filt=all&pq=11th+annual+accounts+payable+and+procurement+transformation+summit+asia&sc=0-0&sp=-1&sk=&cvid=d5de39799fcd47bc97fc346d2f4f5d4d)  [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://uk.ask.com/web?q=11th+Annual+Accounts+Payable+and+Procurement+Transformation+Summit+Asia&qsrc=0&o=312&l=dir&qo=homepageSearchBox)    [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.co.uk/aol/search?s_chn=hp&enabled_terms=&s_it=aoluk-homePage50&q=11th+Annual+Accounts+Payable+and+Procurement+Transformation+Summit+Asia) We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for reached **50% coverage** on the first page and continued to deliver coverage on pages two, three and four. ![GOOGLE](https://evvnt.com/wp-content/uploads/2014/04/GOOGLE-.png) ![6 Grow your audience reach](https://evvnt.com/wp-content/uploads/2013/03/6-Grow-your-audience-reach.jpg) **Social engagement** and interaction became an important part of the post publishing as we started to look at how to engage with consumers through ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning. [Tweets by @IQPC](https://twitter.com/IQPC)// // ![7Report](https://evvnt.com/wp-content/uploads/2013/03/7Report.jpg) *To be as transparent as possible, **evvnt** always sends a detailed report to each client.* **Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event. ![Screen Shot 2015-02-27 at 11.46.45](https://evvnt.com/wp-content/uploads/2014/04/Screen-Shot-2015-02-27-at-11.46.45.png) **Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps. ![Screen Shot 2015-02-27 at 11.46.50](https://evvnt.com/wp-content/uploads/2014/04/Screen-Shot-2015-02-27-at-11.46.50.png) **Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic. ![Screen Shot 2015-02-27 at 11.46.56](https://evvnt.com/wp-content/uploads/2014/04/Screen-Shot-2015-02-27-at-11.46.56.png) **Key figures:** **62%** of live links **50%** coverage on Google’s first page Listing on **14**mobile apps Active in all **5** major search engines [![Free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/) ## Read On [![](https://blog.evvnt.com/hs-fs/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png?width=352&name=Evvnt_Rework_Final-Favicon-512-red-1.png)](https://blog.evvnt.com/news/case-study-11th-annual-shutdowns-turnarounds-summit) ### [Case Study – 11th Annual Shutdowns & Turnarounds Summit](https://blog.evvnt.com/news/case-study-11th-annual-shutdowns-turnarounds-summit) IQPC’s conference producers have day-in, day-out working contact with experts and your peers. Their... [![](https://blog.evvnt.com/hs-fs/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png?width=352&name=Evvnt_Rework_Final-Favicon-512-red-1.png)](https://blog.evvnt.com/news/case-study-customer-experience-transformation-gambling) ### [Case Study – Customer Experience Transformation: Gambling](https://blog.evvnt.com/news/case-study-customer-experience-transformation-gambling) IQPC’s conference producers have day-in, day-out working contact with experts and your peers. Their... [![](https://blog.evvnt.com/hs-fs/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png?width=352&name=Evvnt_Rework_Final-Favicon-512-red-1.png)](https://blog.evvnt.com/news/case-study-iqcp-germany) ### [Case Study – IQPC Germany](https://blog.evvnt.com/news/case-study-iqcp-germany) IQPC’s conference producers have day-in, day-out working contact with experts and your peers. Their... © 2026 Evvnt. 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