---
title: Case Study – Infosecurity Europe (20th edition)
description: Reed Exhibitions has a growing portfolio of over 500 events in 43 countries, including trade and consumer exhibitions, conferences and meetings, ranging ac
image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png
---

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# Case Study – Infosecurity Europe (20th edition)

[Richard Green](https://blog.evvnt.com/news/author/richard-green)  Oct 5, 2026, 7:03:12 PM

![](https://evvnt.com/wp-content/uploads/2015/04/unnamed1.jpg)

Reed Exhibitions has a growing portfolio of over 500 events in 43 countries, including trade and consumer exhibitions, conferences and meetings, ranging across 43 industry sectors – from aerospace and aviation to beauty and cosmetics to sports and recreation.

They were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**.

![1Description of the event](https://evvnt.com/wp-content/uploads/2013/03/1Description-of-the-event.jpg)

## Infosecurity Europe (20th edition)

### on Tuesday June 02, 2015 at 9:30 am (ends Thursday June 04, 2015 at 4:00 pm)

**Information :**

Infosecurity Europe is the most-attended information security conference and exhibition in Europe with the largest free educational programme featuring over 165 speakers and 345 exhibitors.

![2Broadcast and Publish](https://evvnt.com/wp-content/uploads/2013/03/2Broadcast-and-Publish1.jpg)

We published to over **142** event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

![](https://evvnt.com/wp-content/uploads/2015/04/Screen-Shot-2015-04-20-at-10.33.01.png)

![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/03/3Share-our-expertise.jpg)

We ensured the event was distributed across all relative platforms as well as locally, nationally, globally and socially with a **total site reach of 87.9 M !**

##### Industry: 14

![](https://evvnt.com/wp-content/uploads/2015/04/Screen-Shot-2015-04-23-at-14.32.10.png)

##### Targeted : 80

![](https://evvnt.com/wp-content/uploads/2015/04/Screen-Shot-2015-04-23-at-14.32.49.png)

##### Global : 16

![](https://evvnt.com/wp-content/uploads/2015/04/Screen-Shot-2015-04-23-at-14.33.27.png)

##### National : 14

![](https://evvnt.com/wp-content/uploads/2015/04/Screen-Shot-2015-04-23-at-14.34.15.png)

##### Local: 14

![](https://evvnt.com/wp-content/uploads/2015/04/Screen-Shot-2015-04-23-at-14.34.50.png)

##### Social: 3

![](https://evvnt.com/wp-content/uploads/2015/04/Screen-Shot-2015-04-20-at-10.44.35.png)

![4Use targeted sites](https://evvnt.com/wp-content/uploads/2013/03/4Use-targeted-sites.jpg)

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of  **14 industry specific, 80 targeted, 16 global, 14 national, 14 local, 3 social.**

The following images are examples of the event listed on targeted listing sites:

![5Natural search results](https://evvnt.com/wp-content/uploads/2013/03/5Natural-search-results.jpg)

#### **Click on the logos below to view listing results:**

[![Google](https://evvnt.com/wp-content/uploads/2013/03/Google-good1.jpg)](https://www.google.co.uk/?gws_rd=ssl#q=Infosecurity+Europe+(20th+edition)) [![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](https://uk.search.yahoo.com/search?p=Infosecurity+Europe+%2820th+edition%29+&fr=yfp-t-903) [![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](http://www.bing.com/search?q=Infosecurity+Europe+%2820th+edition%29+&go=Submit&qs=n&form=QBLH&pq=infosecurity+europe+%2820th+edition%29+&sc=0-0&sp=-1&sk=&cvid=d76f5c17b0ae458f8261b608f390d756) [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://uk.ask.com/web?q=Infosecurity+Europe+%2820th+edition%29+&qsrc=0&o=0&l=dir&qo=homepageSearchBox) [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.co.uk/aol/search?s_chn=hp&enabled_terms=&s_it=aoluk-homePage50&q=Infosecurity+Europe+%2820th+edition%29+)

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. **evvnt** customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click [here.](https://evvnt.com/2014/11/p-p-p-pick-penguin/)

![7Report](https://evvnt.com/wp-content/uploads/2013/03/7Report.jpg)

*To be as transparent as possible, **evvnt** always sends a detailed report to each client.*

**Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

![](https://evvnt.com/wp-content/uploads/2015/04/Screen-Shot-2015-04-20-at-11.01.25.png)

**Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

![](https://evvnt.com/wp-content/uploads/2015/04/Screen-Shot-2015-04-20-at-11.02.11.png)

**Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

![](https://evvnt.com/wp-content/uploads/2015/04/Screen-Shot-2015-04-20-at-11.02.43.png)

**Key figures:**

**61%** of live links

**27** mobile apps

Active in all**5** major search engines.

[Tweets by @Infosecurity](https://twitter.com/Infosecurity)//  
[![Free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/)

## Read On

[![](https://blog.evvnt.com/hs-fs/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png?width=352&name=Evvnt_Rework_Final-Favicon-512-red-1.png)](https://blog.evvnt.com/news/case-study-cimes-2014)

### [Case Study – CIMES 2014](https://blog.evvnt.com/news/case-study-cimes-2014)

 Reed Exhibitions have a growing portfolio of 500 events in 41 countries, including trade and...

[![](https://blog.evvnt.com/hs-fs/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png?width=352&name=Evvnt_Rework_Final-Favicon-512-red-1.png)](https://blog.evvnt.com/news/case-study-inmex-vietnam-2015-2)

### [Case Study – INMEX Vietnam 2015](https://blog.evvnt.com/news/case-study-inmex-vietnam-2015-2)

 Informa Exhibitions delivers over 150 trade and consumer exhibitions annually across the globe....

[![](https://blog.evvnt.com/hs-fs/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png?width=352&name=Evvnt_Rework_Final-Favicon-512-red-1.png)](https://blog.evvnt.com/news/middle-east-event-exhibition-show-2017)

### [We’re at the Middle East Event & Exhibition Show 2017 #MEES](https://blog.evvnt.com/news/middle-east-event-exhibition-show-2017)

 Middle East Event & Exhibition Show 2017 Richard Green the CEO and Founder of evvnt is in Dubai...

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