--- title: Case Study – Informa Netherlands description: Informa is one of the world’s leading knowledge providers. They create and deliver highly specialised information through publishing, events, training, mar image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png --- [Skip to content](https://blog.evvnt.com/news/case-study-informa-netherlands#main-content) [![Evvnt](https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-01%20(1)-2.svg "Evvnt")](http://www.evvnt.com) Search # Case Study – Informa Netherlands [Richard Green](https://blog.evvnt.com/news/author/richard-green) Oct 5, 2026, 7:03:12 PM ![Informa logo](https://evvnt.com/wp-content/uploads/2014/02/Informa.png)Informa is one of the world’s leading knowledge providers. They create and deliver highly specialised information through publishing, events, training, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organisations around the world. They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**. ![1Description of the event](https://evvnt.com/wp-content/uploads/2013/03/1Description-of-the-event.jpg) ## Next Learning Event, Wednesday April 2, at 9:00 am During this day, a lot of interesting topics will be discussed, such as: learning within organisations, design thinking for educators, Learning Analytics, HR as a business partner, Gamification, Do-it-yourself-learning, Flipped classrooms, MOOCs and Performance support. Amongst numerous experts, two international keynotes will share their opinion with you: – Charles Jennings will talk about his 70:20:10 framework for enhancing learning and improving performance. In this framework learning is integrated with work and the focus is on achieving high performance through embedding, extracting and sharing learning from the performance itself. – Ben Betts will talk about traditional learning models upside down. Ben believes that learning will be completely different the next years. We still use old fashioned models in new techniques. The new technical tools are opening a complete new world of learning, but we still don’t use it. He shows us how to do so! These lectures will be in English, all other lectures will be in Dutch. Take a look at our website (Dutch) for a complete overview of the program and keynotes! ![2Broadcast and Publish](https://evvnt.com/wp-content/uploads/2013/03/2Broadcast-and-Publish1.jpg) We published to over **45 event sites** and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days. ![Screen Shot 2015-02-27 at 11.48.59](https://evvnt.com/wp-content/uploads/2014/02/Screen-Shot-2015-02-27-at-11.48.59.png) ![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/03/3Share-our-expertise.jpg) We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a **total site reach of  27.8M !** ![4Use targeted sites](https://evvnt.com/wp-content/uploads/2013/03/4Use-targeted-sites.jpg) We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of **29 targeted** sites,**11 global** sites, and **4 social** sites. ##### Targeted: ![Screen Shot 2015-02-27 at 11.49.20](https://evvnt.com/wp-content/uploads/2014/02/Screen-Shot-2015-02-27-at-11.49.20.png) ##### Global; ![Screen Shot 2015-02-27 at 11.49.25](https://evvnt.com/wp-content/uploads/2014/02/Screen-Shot-2015-02-27-at-11.49.25.png) ##### Local: ![Screen Shot 2015-02-27 at 11.49.31](https://evvnt.com/wp-content/uploads/2014/02/Screen-Shot-2015-02-27-at-11.49.31.png) ##### Social: ![Screen Shot 2015-02-27 at 11.49.36](https://evvnt.com/wp-content/uploads/2014/02/Screen-Shot-2015-02-27-at-11.49.36.png) ##### Association: ![Screen Shot 2015-02-27 at 11.49.40](https://evvnt.com/wp-content/uploads/2014/02/Screen-Shot-2015-02-27-at-11.49.40.png) The following images are examples of  the event listed on targeted listing sites: ![5Natural search results](https://evvnt.com/wp-content/uploads/2013/03/5Natural-search-results.jpg) #### **Click on the logos below to view listing results:** [![Google](https://evvnt.com/wp-content/uploads/2013/03/Google-good1.jpg)](http://www.google.co.uk/search?client=safari&rls=en&q=Next+learnig+event+16+April,+2014+Congrescentrum+Brabanthallen&ie=UTF-8&oe=UTF-8&gws_rd=cr&ei=QikLU_JBrY7tBoC-gOgJ#q=Next+learning+event+16+April,+2014+Congrescentrum+Brabanthallen&rls=en&spell=1) [![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](http://uk.search.yahoo.com/search;_ylt=Atz2YbHnQkiY7ha2pzaOFAo4hJp4?p=Next+learning+event+16+April%2C+2014+Congrescentrum+Brabanthallen&toggle=1&cop=mss&ei=UTF-8&fr=yfp-t-903)  [![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](http://www.bing.com/search?q=Next+learning+event+16+April%2C+2014+Congrescentrum+Brabanthallen&go=&qs=n&form=QBLH&filt=all&pq=next+learning+event+16+april%2C+2014+congrescentrum+brabanthallen&sc=0-0&sp=-1&sk=)  [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://uk.ask.com/web?q=Next+learning+event+16+April%2C+2014+Congrescentrum+Brabanthallen&search=&qsrc=0&o=1536&l=sem)    [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.co.uk/aol/search?s_it=searchbox.webhome&v_t=na&q=Next+learning+event+16+April%2C+2014+Congrescentrum+Brabanthallen) We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for reached **50% coverage** on the first page and continued to deliver coverage on pages two, three, four and five. ![Google](https://evvnt.com/wp-content/uploads/2014/02/Google-search1.jpg) ![6 Grow your audience reach](https://evvnt.com/wp-content/uploads/2013/03/6-Grow-your-audience-reach.jpg) **Social engagement** and interaction became an important part of the post publishing as we started to look at how to engage with consumers through ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.![](https://evvnt.com/wp-includes/js/tinymce/plugins/wpgallery/img/t.gif "gallery columns=\"4\" ids=\"7557,7558,7559,7560\"") ![](https://evvnt.com/wp-includes/js/tinymce/plugins/wpgallery/img/t.gif "gallery columns=\"4\" ids=\"7681,7682,7684,7683\"") ![7Report](https://evvnt.com/wp-content/uploads/2013/03/7Report.jpg) *To be as transparent as possible, evvnt always sends a detailed report to each client.* **Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event. **Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps. **Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic. ![Screen Shot 2015-02-27 at 11.52.55](https://evvnt.com/wp-content/uploads/2014/02/Screen-Shot-2015-02-27-at-11.52.55.png) **Key figures:** **66%** of live links **50%** coverage on Google’s first page Listing on **16**mobile apps Active in all **5** major search engines [![Free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/) ## Read On [![](https://blog.evvnt.com/hs-fs/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png?width=352&name=Evvnt_Rework_Final-Favicon-512-red-1.png)](https://blog.evvnt.com/news/case-study-informa-2) ### [Case Study – Informa](https://blog.evvnt.com/news/case-study-informa-2) Informa is one of the world’s leading knowledge providers. They create and deliver highly... 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