---
title: "Case Study – Hub Live: Retail Experience Symposium"
description: The Hub Live is a membership-based community of brand-experience leaders dedicated to developing knowledge, understanding and applications to optimize the
image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png
---

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# Case Study – Hub Live: Retail Experience Symposium

[Richard Green](https://blog.evvnt.com/news/author/richard-green)  Oct 5, 2026, 7:03:12 PM

![](https://evvnt.com/wp-content/uploads/2015/04/fond-blanc-1hyehnyhnnhg.png)

The Hub Live is a membership-based community of brand-experience leaders dedicated to developing knowledge, understanding and applications to optimize the brand experience, which we define as each and every opportunity to either make or break a brand’s promise to its customers (consumers, shoppers, businesses).

They were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**.

![1Description of the event](https://evvnt.com/wp-content/uploads/2013/03/1Description-of-the-event.jpg)

## Hub Live: Retail Experience Symposium

### on Thursday April 23, 2015 at 9:00 am (ends Thursday April 23, 2015 at 8:00 pm)

**Information :**

 Take a trip to the future of the retail experience with CMOs and other leaders from Whole Foods, IKEA, Krispy Kreme, eBay and 7-Eleven. Also featuring the 2015 Hub Top 20 of Shopper Marketing.

![2Broadcast and Publish](https://evvnt.com/wp-content/uploads/2013/03/2Broadcast-and-Publish1.jpg)

We published to over **115** event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

![](https://evvnt.com/wp-content/uploads/2015/04/Screen-Shot-2015-04-30-at-13.01.52.png)

![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/03/3Share-our-expertise.jpg)

We ensured the event was distributed across all relative platforms as well as locally, nationally, globally and socially with a **total site reach of 158.4 M !**

##### Industry: 13

![](https://evvnt.com/wp-content/uploads/2015/04/Screen-Shot-2015-04-30-at-14.21.32.png)  
  

##### Targeted : 34

![](https://evvnt.com/wp-content/uploads/2015/04/Screen-Shot-2015-04-28-at-16.01.25.png)

##### Global : 12

![](https://evvnt.com/wp-content/uploads/2015/04/Screen-Shot-2015-04-30-at-14.22.14.png)

##### National : 5

![](https://evvnt.com/wp-content/uploads/2015/04/Screen-Shot-2015-04-30-at-14.22.541.png)

##### Local: 47

![](https://evvnt.com/wp-content/uploads/2015/04/Screen-Shot-2015-04-30-at-14.23.54.png)

##### Social: 3

![](https://evvnt.com/wp-content/uploads/2015/04/Screen-Shot-2015-04-30-at-14.24.47.png)  
  

##### Association: 1

![](https://evvnt.com/wp-content/uploads/2015/04/Screen-Shot-2015-04-30-at-14.25.23.png)

![4Use targeted sites](https://evvnt.com/wp-content/uploads/2013/03/4Use-targeted-sites.jpg)

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of  **13 industry specific, 34 targeted, 12 global, 5 national, 47 local, 3 social, 1 association.**

The following images are examples of the event listed on targeted listing sites:

![5Natural search results](https://evvnt.com/wp-content/uploads/2013/03/5Natural-search-results.jpg)

#### **Click on the logos below to view listing results:**

[![Google](https://evvnt.com/wp-content/uploads/2013/03/Google-good1.jpg)](https://www.google.co.uk/search?q=Hub+Live:+Retail+Experience+Symposium&espv=2&biw=1435&bih=738&site=webhp&source=lnms&sa=X&ei=BxhCVb2gCYvKaLDzgPAO&ved=0CAUQ_AUoAA&dpr=1) [![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](https://uk.search.yahoo.com/search?p=Hub+Live%3A+Retail+Experience+Symposium&fr=yfp-t-203) [![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](http://www.bing.com/search?q=Hub+Live%3A+Retail+Experience+Symposium&go=Submit&qs=n&form=QBLH&pq=hub+live%3A+retail+experience+symposium&sc=0-0&sp=-1&sk=&cvid=4bfe7f51923b4e739df24be847abd7cd) [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://uk.ask.com/web?q=Hub+Live%3A+Retail+Experience+Symposium&qsrc=0&o=312&l=dir&qo=homepageSearchBox) [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.co.uk/aol/search?s_chn=hp&enabled_terms=&s_it=aoluk-homePage50&q=Hub+Live%3A+Retail+Experience+Symposium)

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. **evvnt** customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click [here.](https://evvnt.com/2014/11/p-p-p-pick-penguin/)

![7Report](https://evvnt.com/wp-content/uploads/2013/03/7Report.jpg)

*To be as transparent as possible, **evvnt** always sends a detailed report to each client.*

**Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

![](https://evvnt.com/wp-content/uploads/2015/04/Screen-Shot-2015-04-30-at-14.44.13.png)

**Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

![](https://evvnt.com/wp-content/uploads/2015/04/Screen-Shot-2015-04-30-at-14.44.48.png)

**Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

![](https://evvnt.com/wp-content/uploads/2015/04/Screen-Shot-2015-04-30-at-14.46.17.png)

**Key figures:**

**61%** of live links

**16** mobile apps

Active in all**5** major search engines.

//  
[![Free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/)

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