---
title: Case Study – Fear The Pier Hudson River Park
description: Fear The Pier transformed Hudson River Park ’s Pier 26 into the most unique obstacle fitness course in New York City. Designed to push you to your limits,
image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png
---

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# Case Study – Fear The Pier Hudson River Park

[Richard Green](https://blog.evvnt.com/news/author/richard-green)  Oct 5, 2026, 7:03:12 PM

**Fear The Pier** transformed **Hudson River Park**’s Pier 26 into the **most unique obstacle fitness course** in New York City. Designed to push you to your **limits,** the course was your **ultimate fitness test**, time presenting only one of the many obstacles that challenged everyone from the **elite athlete** to the **urban thrill-seeker**. Taking place alongside **Manhattan’s stunning waterfront**, Fear the Pier brought together spectators of all ages and had everyone cheering for their favourite contestants.   
**LeadDog Marketing Group** were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**.  
![FEAR THE PIER](https://evvnt.com/wp-content/uploads/2016/05/redactor_inline_1461254945.3554.jpg)  
![1Description of the event](https://evvnt.com/wp-content/uploads/2013/03/1Description-of-the-event.jpg)

### FEAR THE PIER – Hudson River Park

## on Saturday May 21, 2016 at 8:00 am (ends Saturday May 21, 2016 at 7:00 pm)

 **Information :**

Step out of the gym, soak up some sunshine and **kick-off the summer** with a one-of-a-kind personal fitness **challenge** along Manhattan’s stunning waterfront that’s unlike anything you’ve ever dared.  
![2Broadcast and Publish](https://evvnt.com/wp-content/uploads/2013/03/2Broadcast-and-Publish1.jpg)

We published to over **50** event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/03/3Share-our-expertise.jpg)

We ensured was distributed across all relative event listing sites locally, nationally, globally and socially with a **total site reach of 240.4 M !**

##### Industry Specific : 13

##### ![FEAR THE PIER industry specific](https://evvnt.com/wp-content/uploads/2016/05/FEAR-THE-PIER-industry-specific.png)

##### Targeted : 8

##### Global : 14

![FEAR THE PIER global](https://evvnt.com/wp-content/uploads/2016/05/FEAR-THE-PIER-global.png)

##### National : 7

##### Local : 36

##### Social : 1

![FEAR THE PIER social](https://evvnt.com/wp-content/uploads/2016/05/FEAR-THE-PIER-social.png)  
  

![4Use targeted sites](https://evvnt.com/wp-content/uploads/2013/03/4Use-targeted-sites.jpg)

We wanted to reach the maximum number of potential event attendees to participate in the event, we promoted the event to a wide network of industry publishers composed of  **13 Industry Specific, 8 targeted, 14 global, 7 national, 36 local and 1 social.**

The following images are examples of the event listed on targeted listing sites:

![5Natural search results](https://evvnt.com/wp-content/uploads/2013/03/5Natural-search-results.jpg)

#### **Click on the logos below to view listing results:**

#### [![new-google-logo](https://evvnt.com/wp-content/uploads/2016/03/new-google-logo.jpg)](https://www.google.co.uk/webhp?sourceid=chrome-instant&rlz=1C5CHFA_enGB693GB693&ion=1&espv=2&ie=UTF-8#q=Fear+The+Pier+Hudson+River+Park)[![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](https://uk.search.yahoo.com/search;_ylt=A9mSs3HJ0UZX7r8AgK1LBQx.;_ylc=X1MDMjExNDcxNzAwMwRfcgMyBGZyA3lmcC10LTkwMwRncHJpZAM2dTJVNUlBcFNZZVpjSTlDUTVDQm9BBG5fcnNsdAMwBG5fc3VnZwMzBG9yaWdpbgN1ay5zZWFyY2gueWFob28uY29tBHBvcwMwBHBxc3RyAwRwcXN0cmwDBHFzdHJsAzQxBHF1ZXJ5A0ZlYXIlMjBUaGUlMjBQaWVyJTIwSHVkc29uJTIwUml2ZXIlMjBQYXJrBHRfc3RtcAMxNDY0MjU5MTUz?p=Fear+The+Pier+Hudson+River+Park&fr2=sb-top-uk.search&fr=yfp-t-903) [![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](https://www.bing.com/search?q=FEAR+THE+PIER+Hudson+River+Park&qs=n&form=QBRE&pq=fear+the+pier+hudson+river+park&sc=0-31&sp=-1&sk=&cvid=BDC20B21B68345CB96923ACC4EAC9A11) [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://uk.ask.com/web?q=FEAR+THE+PIER+Hudson+River+Park&qsrc=0&o=312&l=dir&qo=homepageSearchBox) [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.co.uk/aol/search?s_it=sb-top&s_chn=hp&v_t=aoluk-homePage50&q=Fear+The+Pier+Hudson+River+Park)

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. **evvnt** customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click [here.](https://evvnt.com/2014/11/p-p-p-pick-penguin/)

![7Report](https://evvnt.com/wp-content/uploads/2013/03/7Report.jpg)

*To be as transparent as possible, **evvnt** always sends a detailed report to each client.*

**Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

**Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

![FEAR THE PIER AUDIENCE](https://evvnt.com/wp-content/uploads/2016/05/FEAR-THE-PIER-AUDIENCE.png)

**Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

![FEAR THE PIER ANALITICS](https://evvnt.com/wp-content/uploads/2016/05/FEAR-THE-PIER-ANALITICS.png)

**Key figures:**

**63%** of live links within 24 Hours

**4** mobile apps

Active in all**5** major search engines.

[Tweets de @HudsonRiverPark](https://twitter.com/HudsonRiverPark)  
 //

[![Free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/)

   
    
 

## Read On

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### [Marketing Tips for Clubbing Promoters – During and after the event](https://blog.evvnt.com/news/marketing-tips-for-clubbing-promoters-during-and-after-the-event-2)

 Howdy y’all. Hopefully you saw our last piece about the best techniques for promoting your event in...

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### [Top 7 Tips: getting the best ROI from your event sponsorship](https://blog.evvnt.com/news/top-tips-getting-best-roi-event-sponsorship)

 So you’ve signed a contract and made the decision to invest in sponsoring an event. What’s next?...

[![](https://blog.evvnt.com/hs-fs/hubfs/Imported_Blog_Media/B8ED7F40-89A9-44F8-9FA2-9A31A025C8D1.jpeg?width=352&name=B8ED7F40-89A9-44F8-9FA2-9A31A025C8D1.jpeg)](https://blog.evvnt.com/news/blog/2020/01/turning-your-online-events-calendar-into-a-print-page-for-publication)

### [Turning your online events calendar into a print page for publication](https://blog.evvnt.com/news/blog/2020/01/turning-your-online-events-calendar-into-a-print-page-for-publication)

One of the neat features that we offer publishers who have [an online events calendar](https://evvnt.com/partners/) on their...

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