---
title: Case Study – Doctors 2.0 & You
description: Doctors 2.0 & You was a conference in Paris, which broke down the silos, giving participants a deeper insight into lessons learned in digital health . Berc
image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png
---

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# Case Study – Doctors 2.0 & You

[Richard Green](https://blog.evvnt.com/news/author/richard-green)  Oct 5, 2026, 7:03:12 PM

**Doctors 2.0 & You** was a conference in Paris, which broke down the silos, giving participants a **deeper insight** into lessons learned in **digital health**. Berci Mesko, digital health thought leader and ambassador for the conference described it as ‘the **most content-rich conference** in Europe’, as it covered 30 hours of content and 6 hours of networking in just 2 days.

**Structured around workshops, master classes and networking sessions, the event included topics like Artificial Intelligence, Online Communities, Creating Videos for Health and Designing Successful Digital Health Solutions.**  

**Basil Strategies** were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**.

Organiser : [Basil Strategies](http://www.basilstrategies.com/en/)

![Doctors 2.0](https://evvnt.com/wp-content/uploads/2016/03/Doctors-2.0.png)  
![1Description of the event](https://evvnt.com/wp-content/uploads/2013/03/1Description-of-the-event.jpg)

## Doctors 2.0 & You

#### on Thursday June 04, 2015 at 10:00 am (ends Friday June 05, 2015 at 6:30 pm)

 **Information :**

Innovative, Insightful, Inspiring, **Doctors 2.0 & You** is THE must attend digital health conference in Europe. Of interest to all working on patient and physician digital tools and services.![2Broadcast and Publish](https://evvnt.com/wp-content/uploads/2013/03/2Broadcast-and-Publish1.jpg)

We published to over **117** event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

![](https://evvnt.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-14-at-10.24.50.png)

![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/03/3Share-our-expertise.jpg)

We ensured was distributed across all relative event listing sites locally, nationally, globally and socially with a **total site reach of 95.5 M !**

##### Industry: 38 ![](https://evvnt.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-14-at-10.26.15.png)

##### Targeted : 49

![](https://evvnt.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-14-at-10.26.48.png)

##### Global : 14

![](https://evvnt.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-14-at-10.26.58.png)

##### National : 9

##### ![](https://evvnt.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-14-at-10.27.06.png)

##### Local : 3

![](https://evvnt.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-14-at-10.27.15.png)

##### Social : 4

![](https://evvnt.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-14-at-10.27.22.png)

![4Use targeted sites](https://evvnt.com/wp-content/uploads/2013/03/4Use-targeted-sites.jpg)

We wanted to reach the maximum number of potential event attendees to participate in the event, we promoted the event to a wide network of industry publishers composed of **38 industry specific,  49 targeted, 14 global, 9 national, 3 local and 4 social.**

The following images are examples of the event listed on targeted listing sites:

![5Natural search results](https://evvnt.com/wp-content/uploads/2013/03/5Natural-search-results.jpg)

#### **Click on the logos below to view listing results:**

#### [![new-google-logo](https://evvnt.com/wp-content/uploads/2016/03/new-google-logo.jpg)](https://www.google.co.uk/search?q=Doctors+2.0+%26+You&gws_rd=cr&ei=NJTmVoKkEIL6Uu67rNgN)[![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](https://search.yahoo.com/search?p=Doctors+2.0+%26+You) [![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](http://www.bing.com/search?q=Doctors+2.0+%26+You) [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://www.ask.com/web?q=Doctors+2.0+%26+You) [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.com/aol/search?q=Doctors+2.0+%26+You)

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. **evvnt** customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click [here.](https://evvnt.com/2014/11/p-p-p-pick-penguin/)

![7Report](https://evvnt.com/wp-content/uploads/2013/03/7Report.jpg)

*To be as transparent as possible, **evvnt** always sends a detailed report to each client.*

**Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

![](https://evvnt.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-14-at-10.41.48.png)

**Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

![](https://evvnt.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-14-at-10.41.55.png)

**Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

![](https://evvnt.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-10-at-14.50.00.png)

**Key figures:**

**50%** of live links within 24 Hours

**14** mobile apps

Active in all**5** major search engines.

[Tweets de @doctors20](https://twitter.com/doctors20)//

[![Free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/)

   
    
 

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