---
title: Case Study – Digital Marketing Show
description: Freshly Made Content is one of the UK’s leading business to online publishers and event organisers. Their online portfolio spans investment and business ne
image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png
---

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# Case Study – Digital Marketing Show

[Richard Green](https://blog.evvnt.com/news/author/richard-green)  Oct 5, 2026, 7:03:12 PM

![Freshly made](https://evvnt.com/wp-content/uploads/2014/11/Freshly-made-.jpg)

Freshly Made Content is one of the UK’s leading business to online publishers and event organisers. Their online portfolio spans investment and business news, intentional trade and digital marketing.

They were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**.

![1Description of the event](https://evvnt.com/wp-content/uploads/2013/03/1Description-of-the-event.jpg)

## The Digital Marketing Show 19th November 2014

#### on Wednesday November 19, 2014 at 10:00 am (ends Thursday November 20, 2014 at 5:00 pm)

**Information :**

Digital Marketing Show is the essential resource for the UK marketing community. It provides up-to-the minute digital ideas, inspiration and information on how to maximise digital marketing success. Returning to ExCeL on 19th & 20th November 2014, the Digital Marketing Show will deliver a thought leadership platform for a line-up of expert industry speakers, showcase a host of businesses offering practical and timely solutions for every digital need, and offer the opportunity to engage with like-minded digital marketers.

![2Broadcast and Publish](https://evvnt.com/wp-content/uploads/2013/03/2Broadcast-and-Publish1.jpg)

We published to over **90** event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

![Screen Shot 2014-11-18 at 16.49.58](https://evvnt.com/wp-content/uploads/2014/11/Screen-Shot-2014-11-18-at-16.49.58.png)

![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/03/3Share-our-expertise.jpg)

We ensured was distributed across all relative platforms as well as locally, nationally, globally and socially with a **total site reach of 67.2 M !**

##### Industry: 8

![Screen Shot 2014-11-18 at 16.51.06](https://evvnt.com/wp-content/uploads/2014/11/Screen-Shot-2014-11-18-at-16.51.06.png)

##### Targeted : 42

![Screen Shot 2014-11-18 at 16.51.23](https://evvnt.com/wp-content/uploads/2014/11/Screen-Shot-2014-11-18-at-16.51.23.png)

##### Global : 14

![Screen Shot 2014-11-18 at 16.51.48](https://evvnt.com/wp-content/uploads/2014/11/Screen-Shot-2014-11-18-at-16.51.48.png)

##### National : 12

![Screen Shot 2014-11-18 at 16.52.20](https://evvnt.com/wp-content/uploads/2014/11/Screen-Shot-2014-11-18-at-16.52.20.png)

##### Local: 13

![Screen Shot 2014-11-18 at 16.52.32](https://evvnt.com/wp-content/uploads/2014/11/Screen-Shot-2014-11-18-at-16.52.32.png)

##### Social: 3

![Screen Shot 2014-11-18 at 16.52.47](https://evvnt.com/wp-content/uploads/2014/11/Screen-Shot-2014-11-18-at-16.52.47.png)

##### Association: 1

![Screen Shot 2014-11-18 at 16.53.01](https://evvnt.com/wp-content/uploads/2014/11/Screen-Shot-2014-11-18-at-16.53.01.png)

![4Use targeted sites](https://evvnt.com/wp-content/uploads/2013/03/4Use-targeted-sites.jpg)

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of  **8 industry specific, 42 targeted, 14 global, 12 national, 10 local, 3 social and 1 association site.**

The following images are examples of the event listed on targeted listing sites:

![5Natural search results](https://evvnt.com/wp-content/uploads/2013/03/5Natural-search-results.jpg)

#### **Click on the logos below to view listing results:**

[![Google](https://evvnt.com/wp-content/uploads/2013/03/Google-good1.jpg)](https://www.google.com/search?q=The+Digital+Marketing+Show) [![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](http://search.yahoo.com/search?p=The+Digital+Marketing+Show) [![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](http://www.bing.com/search?q=The+Digital+Marketing+Show) [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://www.ask.com/web?q=The+Digital+Marketing+Show) [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.com/aol/search?q=The+Digital+Marketing+Show)

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. **evvnt** customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click [here.](https://evvnt.com/2014/11/p-p-p-pick-penguin/)

![7Report](https://evvnt.com/wp-content/uploads/2013/03/7Report.jpg)

*To be as transparent as possible, **evvnt** always sends a detailed report to each client.*

**Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

![Screen Shot 2014-11-18 at 16.54.18](https://evvnt.com/wp-content/uploads/2014/11/Screen-Shot-2014-11-18-at-16.54.181.png)

**Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

![Screen Shot 2014-11-18 at 16.54.29](https://evvnt.com/wp-content/uploads/2014/11/Screen-Shot-2014-11-18-at-16.54.29.png)

**Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

![Screen Shot 2014-11-18 at 16.54.35](https://evvnt.com/wp-content/uploads/2014/11/Screen-Shot-2014-11-18-at-16.54.35.png)

**Key figures:**

**62%** of live links

**26** mobile apps

Active in all**5** major search engines.

//  
[Tweets by @DMSLDN](https://twitter.com/DMSLDN)  
 //  
[![Free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/)

## Read On

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