---
title: Case Study – Cut Throat Comedy Edinburgh Preview Special
description: Haircut or straight razor shave, their skilled and experienced barbers use new and old school techniques to create your choice of modern, or classic cuts.
image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png
---

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# Case Study – Cut Throat Comedy Edinburgh Preview Special

[Richard Green](https://blog.evvnt.com/news/author/richard-green)  Oct 5, 2026, 7:03:12 PM

![](https://evvnt.com/wp-content/uploads/2015/01/428153_471416739583237_2049902969_n.png)

Haircut or straight razor shave, their skilled and experienced barbers use new and old school techniques to create your choice of modern, or classic cuts. After hours the venue hosts London’s favourite alternative comedy and you are sure to be laughing from start to finish.

Matt Banks was looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**.

![1Description of the event](https://evvnt.com/wp-content/uploads/2013/03/1Description-of-the-event.jpg)

## CUT THROAT COMEDY EDINBURGH PREVIEW SPECIAL

#### on Thursday July 10, 2014 at 7:30 pm (ends Thursday July 10, 2014 at 10:00 pm)

**Information :**

A fantastic night of exceptional alternative comedy in the heart of East London. You’ll laugh until your head explodes, hooray! Cut Throat opens it’s doors to Edinburgh Preview show’s from two of our favourite acts in one night.

![2Broadcast and Publish](https://evvnt.com/wp-content/uploads/2013/03/2Broadcast-and-Publish1.jpg)

We published to over **50** event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/03/3Share-our-expertise.jpg)

We ensured was distributed across all relative platforms as well as locally, nationally, globally and socially with a **total site reach of 42.3 M !**

##### Industry: 13

##### Targeted : 7

![](https://evvnt.com/wp-content/uploads/2015/01/Capture52.png)

##### Global : 9

##### National : 8

![](https://evvnt.com/wp-content/uploads/2015/01/Capture54.png)

##### Local: 9

##### Social: 3

![Screen Shot 2014-11-18 at 16.52.47](https://evvnt.com/wp-content/uploads/2014/11/Screen-Shot-2014-11-18-at-16.52.47.png)

##### Association: 1

![Screen Shot 2014-11-18 at 16.53.01](https://evvnt.com/wp-content/uploads/2014/11/Screen-Shot-2014-11-18-at-16.53.01.png)

![4Use targeted sites](https://evvnt.com/wp-content/uploads/2013/03/4Use-targeted-sites.jpg)

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of  **13 industry specific, 7 targeted, 9 global, 8 national, 9 local, 3 social and 1 association site.**

The following images are examples of the event listed on targeted listing sites:

![5Natural search results](https://evvnt.com/wp-content/uploads/2013/03/5Natural-search-results.jpg)

#### **Click on the logos below to view listing results:**

[![Google](https://evvnt.com/wp-content/uploads/2013/03/Google-good1.jpg)](https://www.google.co.uk/webhp?hl=fr&tab=ii&ei=dmXLVIj9N4Gv7Aa_k4GwDw&ved=0CBUQ1S4#hl=fr&q=CUT+THROAT+COMEDY+EDINBURGH+PREVIEW+SPECIAL) [![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](https://uk.search.yahoo.com/search;_ylt=AoRVK.1K3hxoC760PRq9nc04hJp4?p=CUT+THROAT+COMEDY+EDINBURGH+PREVIEW+SPECIAL&toggle=1&cop=mss&ei=UTF-8&fr=yfp-t-903&fp=1) [![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](http://www.bing.com/search?q=CUT+THROAT+COMEDY+EDINBURGH+PREVIEW+SPECIAL&go=Submit&qs=n&form=QBLH&pq=cut+throat+comedy+edinburgh+preview+special&sc=0-0&sp=-1&sk=&cvid=b099a30abc4e44c7b582d9cad334a1e9) [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://uk.ask.com/web?q=CUT+THROAT+COMEDY+EDINBURGH+PREVIEW+SPECIAL&qsrc=0&o=312&l=dir&qo=homepageSearchBox) [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.co.uk/aol/search?s_chn=hp_t2&enabled_terms=&s_it=aoluk-homePage52&q=CUT+THROAT+COMEDY+EDINBURGH+PREVIEW+SPECIAL)

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. **evvnt** customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click [here.](https://evvnt.com/2014/11/p-p-p-pick-penguin/)

![7Report](https://evvnt.com/wp-content/uploads/2013/03/7Report.jpg)

*To be as transparent as possible, **evvnt** always sends a detailed report to each client.*

**Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

![](https://evvnt.com/wp-content/uploads/2015/01/Capture58.png)

**Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

![](https://evvnt.com/wp-content/uploads/2015/01/Capture57.png)

**Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

**Key figures:**

**64%** of live links

**22** mobile apps

Active in all**5** major search engines.

[Tweets de @CutThroatComedy](https://twitter.com/CutThroatComedy)  
 //  
[![Free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/)

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