--- title: Case Study – Contract Negotiation & Influence Masterclass description: Informa Australia is the nation’s leading conference organiser and specialist trade publisher. Their conferences allow delegates to learn from leading Aust --- [Evvnt Blog](https://blog.evvnt.com/news) # [Case Study – Contract Negotiation & Influence Masterclass](https://blog.evvnt.com/news/case-study-contract-negotiation-influence-masterclass) Written by [Richard Green](https://blog.evvnt.com/news/author/richard-green) | Oct 5, 2026, 11:03:12 PM Informa Australia is the nation’s leading conference organiser and specialist trade publisher. Their conferences allow delegates to learn from leading Australian and International experts as well as providing unique networking experiences. Conferences are held in Sydney, Melbourne, Brisbane, Perth, Canberra and Adelaide, as well as a number of regional conferences. They were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**. ## Contract Negotiation & Influence Masterclass, #### on Wednesday September 10, 2014 at 9:00 am Advanced contract negotiation strategies for win-win outcomes Apply advanced strategies & further develop your persuasion & influence skills to take your contract negotiation ability to the next level \_ in both pre-contract & post-award phases of the contracting lifecycle. Key Learning Outcomes: Discover how to prepare strategically for every contract negotiation Understand how to negotiate resolution of obstacles to contract formation Improve your capacity to achieve your contractual entitlements by negotiation rather than dispute resolution procedures Effectively execute contract negotiations from both contract conditions and financial/ technical performance perspectives Make the best of contract determined power balances in negotiating various issues in the post award contract administration context Understand and apply various aspects of the psychology of relationships to negotiation scenarios in the contracts environment Comprehend the pros and cons of failure to reach negotiated agreements during the administration of contracts About the Course: Contracts are the economic lifeblood of many organisations, and poor contract negotiations can thus be a major factor in organisational anaemia. When engaged in contract negotiations of all types and value, your skill as a contracts negotiator may not only prevent losses and increase gains for you and your organisation, but also could establish the foundation for long and mutually fruitful relationships. This course can offer you key strategies and techniques to appreciably enhance your ability to negotiate better contracts and to better negotiate solutions to the inevitable conflict and (often) disputes that can arise in the post-award contracts environment. We published to over **55** event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.     We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a **total site reach of  29.5M !** ##### Industry Specific : 5 ##### Targeted : 32 ##### Global : 10 ##### National : 2 ##### Local : 1 ##### Social : 4 ##### Association : 1 We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of **5 industry specific, 32 targeted, 10 global, 2 national, 1 local, 4 social and 1 association site.** The following images are examples of  the event listed on targeted listing sites: #### **Click on the logos below to view listing results:**           We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google,when searching for reached **70% coverage** on the first page and continued to deliver coverage on pages two, three and four. *To be as transparent as possible, **evvnt** always sends a detailed report to each client.* **Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event. **Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps. **Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic. **Key figures:** **70%** Google coverage **60%** of live links **15** mobile apps Active in all **5** major search engines. 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