--- title: Case Study – CATS the Musical starring Jane McDonald description: Jane McDonald is to take the starring role in Andrew Lloyd Webber’s CATS when it returns to Blackpool direct from its sell-out season at the London Palladi image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png --- [Skip to content](https://blog.evvnt.com/news/case-study-cats-the-musical-starring-jane-mcdonald#main-content) [![Evvnt](https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-01%20(1)-2.svg "Evvnt")](http://www.evvnt.com) Search # Case Study – CATS the Musical starring Jane McDonald [Richard Green](https://blog.evvnt.com/news/author/richard-green) Oct 5, 2026, 7:03:12 PM ![CATS the Musical starring Jane McDonald](https://evvnt.com/wp-content/uploads/2015/06/logo1.png "CATS the Musical starring Jane McDonald")Jane McDonald is to take the starring role in Andrew Lloyd Webber’s CATS when it returns to Blackpool direct from its sell-out season at the London Palladium in the West End. Winter Gardens Blackpool were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**. ![1Description of the event](https://evvnt.com/wp-content/uploads/2013/03/1Description-of-the-event.jpg) ## CATS the Musical starring Jane McDonald ### on Thursday July 09, 2015 at 7:30 pm (ends Sunday September 06, 2015 at 9:30 pm) **Information :** Andrew Lloyd Webber’s record-breaking 2015 Olivier award nominated musical CATS returns to Blackpool, direct from its sell-out season at the London Palladium, for a strictly limited 8 week run. ![2Broadcast and Publish](https://evvnt.com/wp-content/uploads/2013/03/2Broadcast-and-Publish1.jpg) We published to over **60** event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days. ![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-26-at-15.07.27.png) ![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/03/3Share-our-expertise.jpg) We ensured the event was distributed across all relative platforms as well as locally, nationally, globally and socially with a **total site reach of 24.5M !** **Industry specific: 8** ![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-26-at-15.08.33.png) **Targeted: 13** ![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-26-at-15.09.10.png)**Global: 14** ![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-26-at-15.09.39.png) **National: 17**![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-26-at-15.10.15.png) **Local: 6** ![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-26-at-15.10.46.png) **Social: 2** ![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-26-at-15.11.18.png) ![4Use targeted sites](https://evvnt.com/wp-content/uploads/2013/03/4Use-targeted-sites.jpg) We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of  **8 industry specific, 13 targeted, 14 global, 17 national, 6 local, 2 social.** The following images are examples of the event listed on targeted listing sites: ![5Natural search results](https://evvnt.com/wp-content/uploads/2013/03/5Natural-search-results.jpg) #### **Click on the logos below to view listing results:** [![Google](https://evvnt.com/wp-content/uploads/2013/03/Google-good1.jpg)](https://www.google.co.uk/?gfe_rd=cr&ei=qV6NVYj0M7Pj8wfarr6gAw#q=CATS+the+Musical+starring+Jane+McDonald+) [![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](https://uk.search.yahoo.com/search?p=CATS+the+Musical+starring+Jane+McDonald+&fr=yfp-t-204) [![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](https://www.bing.com/search?q=CATS+the+Musical+starring+Jane+McDonald+&go=Submit&qs=n&form=QBLH&pq=cats+the+musical+starring+jane+mcdonald+&sc=0-0&sp=-1&sk=&cvid=e35539c94c6149358be34349721ad0c9) [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://uk.ask.com/web?q=CATS+the+Musical+starring+Jane+McDonald+&qsrc=0&o=312&l=dir&qo=homepageSearchBox) [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.co.uk/aol/search?s_chn=hp&enabled_terms=&s_it=aoluk-homePage50&q=CATS+the+Musical+starring+Jane+McDonald+) We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. **evvnt** customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click [here.](https://evvnt.com/2014/11/p-p-p-pick-penguin/) ![7Report](https://evvnt.com/wp-content/uploads/2013/03/7Report.jpg) *To be as transparent as possible, **evvnt** always sends a detailed report to each client.* **Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event. ![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-26-at-15.18.121.png) **Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps. ![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-26-at-15.18.22.png) **Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic. ![](https://evvnt.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-26-at-15.18.36.png) **Key figures:** **65%** of live links **14** mobile apps Active in all**5** major search engines. 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All rights reserved.  [Terms & conditions](https://evvnt.com/terms/) | [Privacy policy](https://evvnt.com/terms/privacy/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Richard Green", "url" : "https://blog.evvnt.com/news/author/richard-green" }, "dateModified" : "2026-10-05T23:03:33.334Z", "datePublished" : "2026-10-05T23:03:12.000Z", "headline" : "Case Study – CATS the Musical starring Jane McDonald", "image" : [ "https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png" ], "mainEntityOfPage" : { "@id" : "https://blog.evvnt.com/news/case-study-cats-the-musical-starring-jane-mcdonald", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-01%20(1)-2.svg" }, "name" : "Evvnt Technologies Corp" } } ```