---
title: Case Study – Balls Brothers of London
description: Balls Brothers of London is a group of 16 bar and restaurant venues across the city that have been an institution for over 50 years. They came to evvnt for
---

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# [Case Study – Balls Brothers of London](https://blog.evvnt.com/news/case-study-balls-brothers-of-london)

 Written by [Richard Green](https://blog.evvnt.com/news/author/richard-green) | Oct 5, 2026, 11:03:12 PM

**<https://evvnt.com/wp-content/uploads/2012/12/Ball-Brothers-Logo.jpg>Balls Brothers of London** is a group of 16 bar and restaurant venues across the city that have been an institution for over 50 years.

They came to **evvnt** for help promoting a volume of events they were hosting with a range of legends from the world of sport, stars of the screen and prominent public figures. With their events already popular within a niche clientele, we were tasked with widening their reach to a greater audience. Targeting local London sites was high on our agenda to increase Balls Brothers online marketing and expand awareness of their many events.

**Balls Brothers of London – Andy and Owen Farrell Christmas Dinner 12th December,** on Wednesday December 12, 2012 at 7:00 pm

    
    
    
    
 The event description that **Ball Brothers** wanted to promote:

Minster Exchange are delighted to invite you to join us at one of our legendary sporting dinners.

Join us for Christmas dinner with father and son Andy and Owen Farrell to recap the Autumn International series and look ahead to the Six nations competition and 2012 British and Irish Lions tour.

Tickets £75 per person to include 3 Course Dinner.  
 Meet at the bar at 7pm.

We published the conference to over **35 event sites** and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

<https://evvnt.com/wp-content/uploads/2012/12/Broadcast1.jpg>

 

We distributed their event across all relative platforms as well as locally, nationally, globally and socially with a **total site reach of 68.1 M!**

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of **3 targeted** sites, **8 global** sites, **20 national and local** sites and **4 social** sites.

<https://evvnt.com/wp-content/uploads/2012/12/Targeted.jpg>

<https://evvnt.com/wp-content/uploads/2012/12/Global.jpg>

<https://evvnt.com/wp-content/uploads/2012/12/National.jpg>

The following images are examples of  the event listed on targeted listing sites:

#### **Click on the logos below to view listing results:**

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for **Balls Brothers of London**, we reached **60% coverage** on the first page of search and continued to deliver coverage on pages two, three, four and five.  
<https://evvnt.com/wp-content/uploads/2012/12/Google-Page.jpg>  
**Social engagement** and interaction became an important part of the post publishing as we started to look at how to engage with consumers though ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.

*To be as transparent as possible, evvnt always sends a detailed report to each client.*

**Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.  
<https://evvnt.com/wp-content/uploads/2012/12/Sites.jpg>  
**Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.  
<https://evvnt.com/wp-content/uploads/2012/12/Site-reach.jpg>

**Key figures:**

**51%** of live links  
**60%** coverage on Google’s first page Listing  
 On **22** mobile apps  
 Active in all **5** major search engines

                                  **We can make this happen for your event**

[View full post](https://blog.evvnt.com/news/case-study-balls-brothers-of-london)

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