--- title: Case Study – Aura Mayfair nightclub description: Aura Mayfair nightclub is where we specialise and the market fit is perfect as every club night is an event. Here is how we delivered market reach in 72 ho image: https://blog.evvnt.com/hubfs/evvnt-blog/branded/case-study-aura-mayfair-nightclub-223354527883.jpg --- [Skip to content](https://blog.evvnt.com/news/case-study-aura-mayfair-nightclub#main-content) [![Evvnt](https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-01%20(1)-2.svg "Evvnt")](http://www.evvnt.com) Search # Case Study – Aura Mayfair nightclub [Richard Green](https://blog.evvnt.com/news/author/richard-green) Aug 21, 2012, 4:14:55 PM Share - [fFacebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-aura-mayfair-nightclub) - [𝕏X](https://twitter.com/intent/tweet?text=Case+Study+%E2%80%93+Aura+Mayfair+nightclub&url=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-aura-mayfair-nightclub) - [inLinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-aura-mayfair-nightclub) - [WhatsApp](https://wa.me/?text=Case+Study+%E2%80%93+Aura+Mayfair+nightclub+https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-aura-mayfair-nightclub) - [Messenger](fb-messenger://share/?link=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-aura-mayfair-nightclub) - [✉Email](mailto:?subject=Case+Study+%E2%80%93+Aura+Mayfair+nightclub&body=Aura+Mayfair+nightclub+is+where+we+specialise+and+the+market+fit+is+perfect+as+every+club+night+is+an+event.+Here+is+how+we+delivered+market+reach+in+72+ho%0A%0Ahttps%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-aura-mayfair-nightclub) - 🔗Copy link #### Aura Mayfair nightclub  is where we specialise and the market fit is perfect as every club night is an event. Here is how we delivered market reach in 72 hours for Aura London. ### Broadcast and publish ### Share our expertise in the field The focus was on getting the event to a broad range of targeted genre specific sites first then following up with hyper local targeting – in this case London. We understand the issues faced with online promotion of an event so we took a traditional view of ‘online flyering’ or ‘fly posting’ the event across a large network of sites to reach 29.1 million event consumers. ### Use targeted sites ### Better natural search (Click logo for results) ### Grow your audience reach ### Detailed reporting Share this post - [fFacebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-aura-mayfair-nightclub) - [𝕏X](https://twitter.com/intent/tweet?text=Case+Study+%E2%80%93+Aura+Mayfair+nightclub&url=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-aura-mayfair-nightclub) - [inLinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-aura-mayfair-nightclub) - [WhatsApp](https://wa.me/?text=Case+Study+%E2%80%93+Aura+Mayfair+nightclub+https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-aura-mayfair-nightclub) - [Messenger](fb-messenger://share/?link=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-aura-mayfair-nightclub) - [✉Email](mailto:?subject=Case+Study+%E2%80%93+Aura+Mayfair+nightclub&body=Aura+Mayfair+nightclub+is+where+we+specialise+and+the+market+fit+is+perfect+as+every+club+night+is+an+event.+Here+is+how+we+delivered+market+reach+in+72+ho%0A%0Ahttps%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-aura-mayfair-nightclub) - 🔗Copy link [← All posts from the **EVVNT** blog](https://blog.evvnt.com/news) ## For Events Success [Promote](https://new.evvnt.com/?with_navbar&partner=evvntPUB&publisher_id=5293&partner_name=Evvnt) [Ticket](https://platform.evvnt.com/submissions/new?portal=evvnt) [Advertise](https://wow.evvnt.com/advertise-with-wow) [City Guides](https://wow.evvnt.com/cities) ## Read On [![evvnt logo with sparkler in background](https://blog.evvnt.com/hs-fs/hubfs/evvnt-blog/promoting-new-year-events-online-2.jpg?width=352&height=185&name=promoting-new-year-events-online-2.jpg)](https://blog.evvnt.com/news/promoting-new-year-events-online-2) ### [Promoting New Year Events Online](https://blog.evvnt.com/news/promoting-new-year-events-online-2) Love it or hate it, New Year’s Eve is one of the biggest night party nights of the year. 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All rights reserved.  [Terms & conditions](https://evvnt.com/terms/) | [Privacy policy](https://evvnt.com/terms/privacy/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Richard Green", "url" : "https://blog.evvnt.com/news/author/richard-green" }, "dateModified" : "2026-10-05T22:50:37.869Z", "datePublished" : "2012-08-21T20:14:55.000Z", "headline" : "Case Study – Aura Mayfair nightclub", "image" : [ "https://blog.evvnt.com/hubfs/evvnt-blog/branded/case-study-aura-mayfair-nightclub-223354527883.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.evvnt.com/news/case-study-aura-mayfair-nightclub", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-01%20(1)-2.svg" }, "name" : "Evvnt Inc" } } ```