--- title: Case Study – Asthma & COPD | Evvnt Event Marketing description: A must attend for respiratory professionals, the sell-out Asthma and COPD show returns to London next Spring to explore the future of therapeutics, diagnos image: https://evvnt.com/wp-content/uploads/2015/08/Screen-Shot-2015-08-07-at-10.19.10.png --- [Skip to content](https://blog.evvnt.com/news/case-study-asthma-copd#main-content) [![Evvnt](https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-01%20(1)-2.svg "Evvnt")](http://www.evvnt.com) Search # Case Study – Asthma & COPD [Richard Green](https://blog.evvnt.com/news/author/richard-green) Aug 7, 2015, 6:42:33 AM ![Case Study – Asthma & COPD](https://evvnt.com/wp-content/uploads/2015/08/Screen-Shot-2015-08-07-at-10.19.10.png) Share - [fFacebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-asthma-copd) - [X](https://twitter.com/intent/tweet?text=Case+Study+%E2%80%93+Asthma+%26amp%3B+COPD+%7C+Evvnt+Event+Marketing&url=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-asthma-copd) - [inLinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-asthma-copd) - [WhatsApp](https://wa.me/?text=Case+Study+%E2%80%93+Asthma+%26amp%3B+COPD+%7C+Evvnt+Event+Marketing+https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-asthma-copd) - [Messenger](fb-messenger://share/?link=https%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-asthma-copd) - [Email](mailto:?subject=Case+Study+%E2%80%93+Asthma+%26amp%3B+COPD+%7C+Evvnt+Event+Marketing&body=A+must+attend+for+respiratory+professionals%2C+the+sell-out+Asthma+and+COPD+show+returns+to+London+next+Spring+to+explore+the+future+of+therapeutics%2C+diagnos%0A%0Ahttps%3A%2F%2Fblog.evvnt.com%2Fnews%2Fcase-study-asthma-copd) - Copy link Follow Evvnt - [YouTube](https://www.youtube.com/channel/UCrMM_e9d4Nwx5uNMvs19KVA) - [TikTok](https://www.tiktok.com/@evvnt) - [Instagram](https://www.instagram.com/evvnt/) ![Image illustrating "Case Study – Asthma & COPD"](https://evvnt.com/wp-content/uploads/2015/08/nbkjghuhjhb.jpg) A must attend for respiratory professionals, the sell-out Asthma and COPD show returns to London next Spring to explore the future of therapeutics, diagnosis and care. SMi Group were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**. ![1Description of the event](https://evvnt.com/wp-content/uploads/2013/03/1Description-of-the-event.jpg) ## Asthma & COPD **on Monday April 13, 2015 at 8:30 am (ends Tuesday April 14, 2015 at 5:00 pm)** **Information :** With the global market for asthma and COPD drugs set to reach $41.23bn in 2017, Asthma & COPD 2015 comes at the perfect time to explore the future of therapeutics, diagnosis and care. Join us we ask questions such as: How is severe asthma in children pathophysiologically different to the adult disease? Is airway remodelling dependent on inflammation? What value can patient charities bring to multi-partner collaborations? What are the drug development challenges associated with inhaled and intranasal antivirals? What are the key areas of unmet clinical needs for COPD clinical care? ![2Broadcast and Publish](https://evvnt.com/wp-content/uploads/2013/03/2Broadcast-and-Publish1.jpg) We published to over **74** event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days. ![Screenshot illustrating "Case Study – Asthma & COPD"](https://evvnt.com/wp-content/uploads/2015/08/Screen-Shot-2015-08-07-at-10.19.10.png) ![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/03/3Share-our-expertise.jpg) We ensured the event was distributed across all relative platforms as well as locally, nationally, globally and socially with a **total site reach of 64M !** **Industry Specific: 11** ![Screenshot illustrating "Asthma & COPD"](https://evvnt.com/wp-content/uploads/2015/08/Screen-Shot-2015-08-07-at-10.20.52.png) **National: 11**![Screenshot illustrating "Asthma & COPD"](https://evvnt.com/wp-content/uploads/2015/08/Screen-Shot-2015-08-07-at-10.21.31.png) **Global: 11**![Screenshot illustrating "Asthma & COPD"](https://evvnt.com/wp-content/uploads/2015/08/Screen-Shot-2015-08-07-at-10.22.20.png) **Targeted: 24**![Screenshot illustrating "Asthma & COPD"](https://evvnt.com/wp-content/uploads/2015/08/Screen-Shot-2015-08-07-at-10.23.03.png) **Social: 2**![Screenshot illustrating "Asthma & COPD"](https://evvnt.com/wp-content/uploads/2015/08/Screen-Shot-2015-08-07-at-10.23.54.png) ![4Use targeted sites](https://evvnt.com/wp-content/uploads/2013/03/4Use-targeted-sites.jpg) We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of  **15 Industry Specific, 24 Targeted, 11 Global, 11 National, 2  Social.** The following images are examples of the event listed on targeted listing sites: ![5Natural search results](https://evvnt.com/wp-content/uploads/2013/03/5Natural-search-results.jpg) #### **Click on the logos below to view listing results:** [![Google](https://evvnt.com/wp-content/uploads/2013/03/Google-good1.jpg)](https://www.google.co.uk/?client=safari&channel=mac_bm&gws_rd=cr&ei=TnTEVdraBKes7Ab7zJLYBg#channel=mac_bm&q=Asthma+%26+COPD) [![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](https://uk.search.yahoo.com/search?p=Asthma+%26+COPD&fr=yfp-t-903) [![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](https://www.bing.com/search?q=Asthma+%26+COPD&go=Submit&qs=n&form=QBLH&pq=asthma+%26+copd&sc=6-13&sp=-1&sk=&cvid=4761897f6dad443db3816e11a50aa901) [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://uk.ask.com/web?q=Asthma+%26+COPD&qsrc=0&o=0&l=dir&qo=homepageSearchBox) [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.co.uk/aol/search?s_chn=hp&enabled_terms=&s_it=aoluk-homePage50&q=Asthma+%26+COPD) We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. **evvnt** customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click [here.](https://evvnt.com/2014/11/p-p-p-pick-penguin/) ![7Report](https://evvnt.com/wp-content/uploads/2013/03/7Report.jpg) *To be as transparent as possible, **evvnt** always sends a detailed report to each client.* **Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event. ![Screenshot illustrating "Case Study – Asthma & COPD"](https://evvnt.com/wp-content/uploads/2015/08/Screen-Shot-2015-08-07-at-10.39.33.png) **Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps. ![Screenshot illustrating "Case Study – Asthma & COPD"](https://evvnt.com/wp-content/uploads/2015/08/Screen-Shot-2015-08-07-at-10.39.41.png) **Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic. ![Screenshot illustrating "Case Study – Asthma & COPD"](https://evvnt.com/wp-content/uploads/2015/08/Screen-Shot-2015-08-07-at-10.39.54.png)   **Key figures:** **76%** of live links **19** mobile apps Active in all**5** major search engines. 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