---
title: Case Study – Asthma & COPD
description: A must attend for respiratory professionals, the sell-out Asthma and COPD show returns to London next Spring to explore the future of therapeutics, diagnos
image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png
---

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# Case Study – Asthma & COPD

[Richard Green](https://blog.evvnt.com/news/author/richard-green)  Oct 5, 2026, 7:03:12 PM

![](https://evvnt.com/wp-content/uploads/2015/08/nbkjghuhjhb.jpg)

A must attend for respiratory professionals, the sell-out Asthma and COPD show returns to London next Spring to explore the future of therapeutics, diagnosis and care.

SMi Group were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**.

![1Description of the event](https://evvnt.com/wp-content/uploads/2013/03/1Description-of-the-event.jpg)

## Asthma & COPD

**on Monday April 13, 2015 at 8:30 am (ends Tuesday April 14, 2015 at 5:00 pm)**

**Information :**

With the global market for asthma and COPD drugs set to reach $41.23bn in 2017, Asthma & COPD 2015 comes at the perfect time to explore the future of therapeutics, diagnosis and care.  
 Join us we ask questions such as: How is severe asthma in children pathophysiologically different to the adult disease? Is airway remodelling dependent on inflammation? What value can patient charities bring to multi-partner collaborations? What are the drug development challenges associated with inhaled and intranasal antivirals? What are the key areas of unmet clinical needs for COPD clinical care?

![2Broadcast and Publish](https://evvnt.com/wp-content/uploads/2013/03/2Broadcast-and-Publish1.jpg)

We published to over **74** event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

![](https://evvnt.com/wp-content/uploads/2015/08/Screen-Shot-2015-08-07-at-10.19.10.png)

![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/03/3Share-our-expertise.jpg)

We ensured the event was distributed across all relative platforms as well as locally, nationally, globally and socially with a **total site reach of 64M !**

**Industry Specific: 11**  
![](https://evvnt.com/wp-content/uploads/2015/08/Screen-Shot-2015-08-07-at-10.20.52.png)  
**National: 11**![](https://evvnt.com/wp-content/uploads/2015/08/Screen-Shot-2015-08-07-at-10.21.31.png) **Global: 11**![](https://evvnt.com/wp-content/uploads/2015/08/Screen-Shot-2015-08-07-at-10.22.20.png) **Targeted: 24**![](https://evvnt.com/wp-content/uploads/2015/08/Screen-Shot-2015-08-07-at-10.23.03.png)  
**Social: 2**![](https://evvnt.com/wp-content/uploads/2015/08/Screen-Shot-2015-08-07-at-10.23.54.png)

![4Use targeted sites](https://evvnt.com/wp-content/uploads/2013/03/4Use-targeted-sites.jpg)

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of  **15 Industry Specific, 24 Targeted, 11 Global, 11 National, 2  Social.**

The following images are examples of the event listed on targeted listing sites:

![5Natural search results](https://evvnt.com/wp-content/uploads/2013/03/5Natural-search-results.jpg)

#### **Click on the logos below to view listing results:**

[![Google](https://evvnt.com/wp-content/uploads/2013/03/Google-good1.jpg)](https://www.google.co.uk/?client=safari&channel=mac_bm&gws_rd=cr&ei=TnTEVdraBKes7Ab7zJLYBg#channel=mac_bm&q=Asthma+%26+COPD) [![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](https://uk.search.yahoo.com/search?p=Asthma+%26+COPD&fr=yfp-t-903) [![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](https://www.bing.com/search?q=Asthma+%26+COPD&go=Submit&qs=n&form=QBLH&pq=asthma+%26+copd&sc=6-13&sp=-1&sk=&cvid=4761897f6dad443db3816e11a50aa901) [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://uk.ask.com/web?q=Asthma+%26+COPD&qsrc=0&o=0&l=dir&qo=homepageSearchBox) [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.co.uk/aol/search?s_chn=hp&enabled_terms=&s_it=aoluk-homePage50&q=Asthma+%26+COPD)

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. **evvnt** customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click [here.](https://evvnt.com/2014/11/p-p-p-pick-penguin/)

![7Report](https://evvnt.com/wp-content/uploads/2013/03/7Report.jpg)

*To be as transparent as possible, **evvnt** always sends a detailed report to each client.*

**Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

![](https://evvnt.com/wp-content/uploads/2015/08/Screen-Shot-2015-08-07-at-10.39.33.png)

**Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

![](https://evvnt.com/wp-content/uploads/2015/08/Screen-Shot-2015-08-07-at-10.39.41.png)

**Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

![](https://evvnt.com/wp-content/uploads/2015/08/Screen-Shot-2015-08-07-at-10.39.54.png)

 

**Key figures:**

**76%** of live links

**19** mobile apps

Active in all**5** major search engines.

[![Free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/)

     
   
 

## Read On

[![](https://blog.evvnt.com/hs-fs/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png?width=352&name=Evvnt_Rework_Final-Favicon-512-red-1.png)](https://blog.evvnt.com/news/case-study-iv-international-congress-on-dual-disorders-and-dual-psycho-pathology)

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 The 2nd International Neonatology Association Conference (INAC 2016) provided a unique platform to...

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