---
title: Case Study – The 2nd International Neonatology Association Conference
description: The 2nd International Neonatology Association Conference (INAC 2016) provided a unique platform to discuss a wide range of topics related to neonatology. T
---

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# [Case Study – The 2nd International Neonatology Association Conference](https://blog.evvnt.com/news/case-study-2nd-international-neonatology)

 Written by [Richard Green](https://blog.evvnt.com/news/author/richard-green) | Oct 5, 2026, 11:03:12 PM

The **2nd** **International** **Neonatology** **Association** **Conference** **(INAC 2016)** provided a unique platform to discuss a wide range of topics related to neonatology. The Scientific Committee developed a programme with topics, such as Neonatal Perinatal Medicine, Neonatal Nutrition, Nutritional Management and the Importance of Human Milk, Neonatal Ophthalmology, New Advances in Fetal Evaluation and Testing, Maternal-Fetal Medicine, High Tech Neonatology, Neonatal Infections – Congenital, Early and Late Onset and many more! An international audience attended and presentations were given by renowned professionals.

**Paragon Group** were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**.

 **Organiser: [Paragon Group](http://www.paragong.com)**

## The 2nd International Neonatology Association Conference (INAC 2016)

## on Friday July 15, 2016 at 1:00 pm (ends Sunday July 17, 2016 at 4:30 pm)

 **Information:**  
The 2nd International Neonatology Association Conference (INAC 2016) provides a unique platform to discuss a wide range of topics related to neonatology and to meet peers and key opinion leaders in Vienna, Austria, 15-17 July, 2016.

We published to over **93** event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

We ensured was distributed across all relative event listing sites locally, nationally, globally and socially with a **total site reach of 56.1M!**

##### Industry specific: 33

##### Targeted: 38

##### Global: 15

##### National: 3

##### Local: 1

##### Social: 3

We wanted to reach the maximum number of potential event attendees to participate in the event, we promoted the event to a wide network of industry publishers composed of **33 industry specific, 38 targeted, 15 global, 3 national, 1 local and 3 social.**

The following images are examples of the event listed on targeted listing sites:

#### **Click on the logos below to view listing results:**

<https://www.google.co.uk/#q=The+2nd+International+Neonatology+Association+Conference+%28INAC+2016%29&btnK=Cerca+con+Google> <https://uk.search.yahoo.com/search?p=The+2nd+International+Neonatology+Association+Conference+%28INAC+2016%29&fr=yfp-t-424> <http://www.bing.com/search?q=The+2nd+International+Neonatology+Association+Conference+%28INAC+2016%29&go=Invia&qs=n&form=QBLH&pq=the+2nd+international+neonatology+association+conference+%28inac+2016%29&sc=0-68&sp=-1&sk=&cvid=713DB92458D844ED80EB39F1E62E4CA7> <http://uk.ask.com/web?q=The+2nd+International+Neonatology+Association+Conference+%28INAC+2016%29&qsrc=0&o=312&l=dir&qo=homepageSearchBox> <http://search.aol.co.uk/aol/search?query=The+2nd+International+Neonatology+Association+Conference+%28INAC+2016%29&s_it=aoluk-homePage50&s_chn=hp&rp=&s_qt=>

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. **evvnt** customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click [here.](https://evvnt.com/2014/11/p-p-p-pick-penguin/)

*To be as transparent as possible, **evvnt** always sends a detailed report to each client.*

**Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

**Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

**Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

**Key figures:**

**63%** of live links within 24 Hours

**12** mobile apps

Active in all**5** major search engines.  
 //

<https://evvnt.com/free/>

   
 

[View full post](https://blog.evvnt.com/news/case-study-2nd-international-neonatology)

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