---
title: Case Study – 2016 International Surgical Pathology Symposium
description: The 21st International Surgical Pathology Symposium addresses unique challenges and problems encountered in today’s practice. Participants will simultaneou
image: https://blog.evvnt.com/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png
---

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# Case Study – 2016 International Surgical Pathology Symposium

[Richard Green](https://blog.evvnt.com/news/author/richard-green)  Oct 5, 2026, 7:03:12 PM

![Screen Shot 2016-03-01 at 13.35.57](https://evvnt.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-01-at-13.35.57.png)**The 21st International Surgical Pathology Symposium** addresses unique challenges and problems encountered in today’s practice. Participants will simultaneously review case histories, examine images by virtual microscopy, and formulate diagnoses. The unique subtleties and differentiating characteristics of each diagnosis will then be highlighted. Participants will also discuss the patient management strategy used in each case.

**Mayo Medical Laboratories** was looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is **evvnt**.

![1Description of the event](https://evvnt.com/wp-content/uploads/2013/03/1Description-of-the-event.jpg)

## 2016 International Surgical Pathology Symposium

#### on Tuesday May 3, 2016 at 6:30 pm (ends Friday May 06, 2016 at 1:00 pm)

 **Information :**  
The 21st International Surgical Pathology Symposium addresses unique challenges and problems encountered in today’s practice.

![2Broadcast and Publish](https://evvnt.com/wp-content/uploads/2013/03/2Broadcast-and-Publish1.jpg)

We published to over **95** event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

![](https://evvnt.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-01-at-13.08.25.png)

![3Share our expertise](https://evvnt.com/wp-content/uploads/2013/03/3Share-our-expertise.jpg)

We ensured was distributed across all relative event listing sites locally, nationally, globally and socially with a **total site reach of 44.3 M !**

##### Industry: 34

![](https://evvnt.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-01-at-13.09.25-1.png)

##### Targeted : 38

![](https://evvnt.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-01-at-13.09.41-1.png)

##### Global : 14

![](https://evvnt.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-01-at-13.09.52-1.png)

##### National : 5

![](https://evvnt.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-01-at-13.10.04-1.png)

##### Local: 1

![](https://evvnt.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-01-at-13.10.15-1.png)

##### Social: 3

![](https://evvnt.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-01-at-13.10.23-1.png)

![4Use targeted sites](https://evvnt.com/wp-content/uploads/2013/03/4Use-targeted-sites.jpg)

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of **34 industry specific, 38 targeted, 14 global, 5 national, 1 local and 3 social.**

The following images are examples of the event listed on targeted listing sites:

![5Natural search results](https://evvnt.com/wp-content/uploads/2013/03/5Natural-search-results.jpg)

#### **Click on the logos below to view listing results:**

[![Google](https://evvnt.com/wp-content/uploads/2013/03/Google-good1.jpg)](https://www.google.es/search?q=2016+International+Surgical+Pathology+Symposium) [![Yahoo](https://evvnt.com/wp-content/uploads/2013/03/Yahoo-good.jpg)](https://es.search.yahoo.com/search?p=2016+International+Surgical+Pathology+Symposium) [![Bing](https://evvnt.com/wp-content/uploads/2013/03/Bing-good.jpg)](http://www.bing.com/search?q=2016+International+Surgical+Pathology+Symposium) [![Ask](https://evvnt.com/wp-content/uploads/2013/03/Ask-good.jpg)](http://es.ask.com/web?q=2016+International+Surgical+Pathology+Symposium) [![Aol](https://evvnt.com/wp-content/uploads/2013/03/Aol-good.jpg)](http://search.aol.com/aol/search?q=2016+International+Surgical+Pathology+Symposium)

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. **evvnt** customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click [here.](https://evvnt.com/2014/11/p-p-p-pick-penguin/)

**60% first page of Google for the event**

![Screen Shot 2016-03-01 at 13.31.43](https://evvnt.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-01-at-13.31.43.png)

![7Report](https://evvnt.com/wp-content/uploads/2013/03/7Report.jpg)

*To be as transparent as possible, **evvnt** always sends a detailed report to each client.*

**Broadcast results:** Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

![](https://evvnt.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-01-at-13.13.20-1.png)

**Audience reach:** See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

![](https://evvnt.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-01-at-13.13.36-1.png)

**Detailed reporting:** A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

![](https://evvnt.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-01-at-13.13.51-1.png)

**Key figures:**

**65%** of live links within 24 Hours

**12** mobile apps

Active in all**5** major search engines.

[Tweets de @mayocliniclabs](https://twitter.com/mayocliniclabs)//  
[![Free demo](https://evvnt.com/wp-content/uploads/2013/03/free-demo.png)](https://evvnt.com/free/)

## Read On

[![](https://blog.evvnt.com/hs-fs/hubfs/Evvnt_Rework_Final-Favicon-512-red-1.png?width=352&name=Evvnt_Rework_Final-Favicon-512-red-1.png)](https://blog.evvnt.com/news/case-study-22nd-regional-conference-dermatology-rcd)

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 The 22nd Regional Conference of Dermatology took place from the 21st – 24th of April in Singapore,...

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 The Seven Sins Immortal Sinner Run 2015 took place in the scenic Forest of Dean on the 28th of...

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### [Case study – GESS](https://blog.evvnt.com/news/case-study-gess)

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