Twitter

Viral marketing scientist Dan Zarella studied around 5 million tweets and 40 million retweets to discover what’s popular and what’s not. He’s written up an interesting report, called the Science of Retweets, but here are the top tips about RTs that we’ve learnt from his research for twitter: THE GUIDE TO RETWEETING – Event Marketing […]

Chairs at a table

In an ideal world, event planning should takes place over several months, but sometimes circumstances can work against even the most organised event manager. We’ve crowdsourced some great suggestions from our LinkedIn Group on how to promote events at short notice.

To drive up attendance at your events and get customers through the door venue owners and event organisers must centre their marketing activity around appealing to customers to reach the ultimate goal of event success. Competing for attention in a city with thriving nightlife can be tricky, but with forward planning it can be easy to […]

Twitter hashtags can help to greatly increase the exposure of your events online and help other attendees see who’s talking about they event they are at. What are the most popular event related hashtags for event promoters?

Hashtags have become one of the most used tools on social media networks since they can easily drive traffic to a specific topic or problem. Creating an effective event hashtag is maybe the most valuable asset of an online marketing campaign. The pound symbol has a history of grouping metadata but since its rise to prominence […]

Make your network work for you with 5 simple social media tips… It’s interesting that in such a ubiquitously digital world, many people are still sceptical or scared of using social media. To remove some of the fear, and make social marketing a little easier to comprehend, here are 5 simple social marketing tips that anyone […]