8 tips for writing great email subject lines

Blog/Definitive Guide To Event Marketing/Email

Everyone knows that you should never judge a book by it’s cover, but the fact is that most people decide whether or not to open an email based purely on the subject line. You could spend hours creating the perfect email newsletter or crafting an unmissable a special offer, but if your subject line is […]

Combining social media & email marketing

Blog/Definitive Guide To Event Marketing/Email/Social

The unstoppable rise of Social Media over the last few years was predicted by many within the industry to spell the end for email marketing. However, this has proven completely untrue with many businesses using the two in conjunction to great result. Check all the article on criterion conferences ! The availability of free analytical data off […]

Top 7 tips: LinkedIn Groups to promote your event

Blog/Definitive Guide To Event Marketing/Email/Link Tracking/LinkedIn/Social

This article explores how to leverage LinkedIn Groups for promoting an event. The beauty and simplicity of using LinkedIn Groups means you can apply these principles for products outside of the events world, too. With content marketing more important than ever and social media changing the way customers behave, events marketing today is about positioning yourself as the thought leaders in […]

The 'hub' of services VS the Specialist

Blog/Definitive Guide To Event Marketing/Email/Event Listings/Event Page/SMS/Social

We get asked a lot how we compare to multi-function software platforms (hubs) and if we ever plan on offering email, SMS or social functions. The answer is NO. If you are going to do something, do it well and stay focused on your product. By looking at the market leaders we can see that they […]