Hashtags can help to increase the exposure of your events online and help other attendees see who’s talking about the event they are at.
Everyday more people turn to social networks to make decisions such as where to eat dinner. Many Twitter enthusiasts follow their favourite places.
Many tweeters scan hashtags on social networks to find the information they are looking for, so expose your event to as many people as possible by trying out hashtags in your next tweets.
4 Twitter Hashtags Every Event Promoter Should Use
Using a special hashtag for your event can add value for your business and followers as it makes it easy to organise information that is relevant to the attendees.
People on Twitter want information. Adding a city or specific location to tweets allows people searching for events in #Soho, #London or #WestEnd to find out about your events.
Most fans of specific music, activities or sports will be keen to get updates. If your event features a certain genre then you should include a hashtag linking this in your tweets.
4. #Giveaway #Competition #Free
Who doesn’t love a deal?! Why not drum up interest in an upcoming event by running an offer to win free tickets in addition to your regular promotions.
#Win and #Competition are two of the most frequently used Hashtags for promotion so although it’s likely that more people will see your tweets, you will also have competitors!
Quick Tips on Using Hashtags on Twitter
If you tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet.
Don’t #spam #with #hashtags, avoid over-tagging a single tweet. We recommend using 2 hashtags. Try not to use more than 3 hashtags per Tweet as engagement could drop.
Register your hashtag. Use wthashtag.com to officially register your chosen hashtag and download a transcript of tweets about your event afterwards.
Promote your event hashtag to your attendees so they can use it at the event to find relevant people. This might also start interesting conversations.
Most of all only use hashtags only where relevant because otherwise they do not work!
If you still aren’t sure which Hashtag would work best for you?… Check out our post 4 Rules to Creating the Perfect Hashtag
Has using hashtags benefitted your events promotion?… Let us know how in the comments below!