LONDON, UK, February 14, 2014– – London-based event marketing specialist evvnt is proud to announce a series of partnerships with industry-leading companies in the event, ticketing and publishing sectors.
The partnerships with Johnston Press ‘WOW247’, Splash That, Chortle, RSN Tickets and Xibo will result in evvnt’s market leading premium event marketing product being promoted and sold to the partners customers.
evvnt’s premium product will be sold alongside partners’ free and premium marketing services, giving event organisers exciting new marketing opportunities to drive increased awareness of their events, sell more tickets and ensure their success. This is achieved by promoting the events across the evvnt publisher network of 4,000 publishers that are globally available, which can be targeted by location and genre, with a combined audience of up to 50m worldwide across online, mobile and search.
“The reason WOW247 exists is simply to help people across the UK find great things to do in their hometown or when they are travelling. We’ve seen a huge demand from local, regional and national venues and event planners to promote their events,” added Steven Thomas, General Manager of WOW247. “By partnering with evvnt we can now offer an unrivalled integrated event marketing package that is low-cost and delivers results.”
Each partnership makes use of the evvnt APIs which allow for the real time exchange of event and client data with partners. The APIs allow them to integrate evvnt’s products seamlessly into their current online and mobile offerings maximising conversions and revenue.
“We’re proud that Chortle already has the most comprehensive listing of comedy events in the country,” added Steve Bennett, editor of Chortle. “This partnership with evvnt will strengthen that, making it easier for even more clubs and promoters to get their information to the tens of thousands of comedy fans who visit the site every week.”
The seamless offering for partners also includes a reporting interface which can be white labelled to the partners requirements.
These partnerships mark the beginning of evvnt’s global strategy to offer its premium product to established event brands and publications, re-energising the event industry with technology focused on marketing services that deliver value, create new business revenues and improve conversion to tracked event attendees.
evvnt has reinvented the way event organisers around the globe find new customers, processing 10,000 events per month. Through one simple interface, organisers can distribute and publish events to 90+ targeted listing sites in one click. The evvnt platform creates events awareness and momentum in organic search, mobile and social streams via a customised network on listing sites and feeds, maximising exposure prior to any event.
Digital start-up WOW247 is a national online entertainment platform, part of Johnston Press Digital Ventures. Launched into beta in December 2012 it provides Guides, News, Reviews and Listings covering the whole of the UK. It has the largest event database available on the market covering categories including theatre, cinema and music. In its launch phase c1.1m unique users entered the site with 72% of traffic coming from outwith the Johnston Press network (Source: Webtrends Jan-Dec 2013).
Chortle is the UK’s most popular source of comedy information, providing industry news, listings and reviews to more than 175,000 unique visitors per month. Established in 2000, Chortle allows event organisers, attendees and comedians to upload information to their platform alongside offering a weekly digest to newsletter subscribers. It also organises the respected Chortle Awards recognising the best in live comedy, the Chortle Student Awards seeking new stand-ups, the Chortle Conference for the comedy industry, and the Chortle Comedy Book Festival.
SplashThat enable event organisers to create a complete online event experience. From the creation of easy-to-style event pages through to email invitations, RSVP’s and social media integrations, SplashThat helps an organiser centralise their event planning. The real winner comes in Splash’s event ticketing, meaning users can sell tickets from their own created event page.
Established in 2009, Xibo is a fast growing online marketing company. Having worked with some of the biggest conference companies in the world, XIBO has built a solid reputation for helping these companies reach more relevant, high-quality prospects through LinkedIn.
About RSN Tickets
RSN Tickets is an independent online ticket shop for electronic music events, comedy, gigs & festivals. Established in 1999 it’s also a powerful white-label event registration and ticketing software solution. Built by people who’ve run and been involved with events and developed high end digital products and concepts for over 30 years combined it’s a fully customisable and integrated mobile responsive platform, packed full of useful tools to help get the word out about events and maximise sales.