Incisive Media is an award-winning B2B information and events business. Our customers rely on us to deliver news, opinion and insight to inform critical business decisions; networking to engage them with industry peers and partners; and create marketing solutions to enable their business to perform.

The Incisive Media team was looking for a simple solution to submit events with a time-saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

Location: Toronto
Category: Conferences  | Business & Economics
Organiser: Incisive Media

1Description of the event

Incisive Media –TORONTO FINANCIAL INFORMATION & TECHNOLOGY SUMMIT

on 07 June 2016 at 8:20 am

Bringing together 40+ industry leading speakers and over 200 IT and data professionals, join us for a day of debate, networking, problem-solving and learning as we navigate through the challenges of the modern day financial data function.2Broadcast and Publish

We published to over 80 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

3Share our expertise

We ensured was distributed across all relative event listing sites locally, nationally, globally and socially with a total site reach of 14.7M!

Industry specific: 2
Targeted: 59
 Global: 14

National: 4

Social: 1

4Use targeted sitesWe wanted to reach the maximum number of potential event attendees to participate in the event, we promoted the event to a wide network of industry publishers composed of 2 industry specific, 59 targeted, 14 global, 4 national, and 1 social.

The following images are examples of the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo Bing Ask Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. evvnt customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click here.

7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

 

Key figures:

48% of live links within 24 Hours
mobile apps
Active in all 5 major search engines.

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