The Summer NAPE Expo in Houston is a networking event that brings together all the players necessary to forge, facilitate and close deals. The event offered producers and purchasers a unique chance to connect and make deals. More intimate than the annual NAPE Summit, this show is a “must attend” event to network with the people and players who have firsthand knowledge of opportunities and prospects throughout the area.

NAPE Expo team was looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

Location: Houston, TX
Category: Conference / Energy & Environment / Oil & Gas
Organiser: Nape Expo

1Description of the event

Summer NAPE Expo

on Wednesday August 10, 2016 at 8:00 am (ends Thursday August 11, 2016 at 5:30 pm)

Information:
NAPE serves the upstream oil and gas industry by offering the world’s largest, most successful gatherings with the primary purpose of bringing decision makers together to make deals happen.

2Broadcast and Publish
We published to over 100 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

3Share our expertise

We ensured was distributed across all relative event listing sites locally, nationally, globally and socially with a total site reach of 123.4M!

Industry specific: 32
Targeted: 26
 Global: 13

Summer NAPE Expo - global 2

National: 8

Local: 16
Social: 1

4Use targeted sites

We wanted to reach the maximum number of potential event attendees to participate in the event, we promoted the event to a wide network of industry publishers composed of 32 industry specific, 26 targeted, 13 global, 8 national, 16 local and 1 social.

The following images are examples of the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

Google Yahoo Bing Ask Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google. evvnt customers often ask about the impact of the content distribution we provide on their search rankings, and it is important for us to ensure we continue to make a positive impact on their behalf. To learn more click here.

7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Key figures:

57% of live links within 24 Hours

11 mobile apps

Active in all 5 major search engines.

Tweets by NAPE Expo

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