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jonleursJongleurs is a chain of comedy clubs in the United Kingdom. Jongleurs currently operates 8 Venues: Bristol The Cuban, Cardiff Oceana, Croydon Tiger Tiger, Glasgow Mansion House, London: Covent Garden Sway, Nottingham Oceana, Portsmouth Tiger Tiger, London The Happenstance. Each show features a Compere who will host the evening, and they introduce 3 top acts who will do their finest to make you laugh.  The shows sometimes include open spots –  a chance to see brand new talent trying out for the first time on a professional stage.

They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

Bristol Jongleurs at Jongleurs Club Bristol, Friday March 14, 2014 at 7:00 pm

The best comedians on the circuit perform every Friday and Saturday night to create the perfect night out for all group sizes and any occasion. Slap bang in the centre of Bristol, Jongleurs provides all the entertainment as well as a large drinks range and freshly prepared food. No need for the fun to stop once the comedy’s over, as after the show there is an after party which goes on until the early hours.

2Broadcast and Publish

We published to over 40 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

jongleurs logo

3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of  28.6M !

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 8 industry specific sites, 1 targeted sites, 12 global sites, 14 national and local sites and 4 social.

Industry Specifics : 8

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Targeted : 1

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Global : 12

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National : 8

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Local : 6

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Social : 4

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The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for reached 70% coverage on the first page and continued to deliver coverage on pages two, three, four and five.

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6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers through ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.


7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

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Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

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Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Jongleurs

Key figures:

62% of live links

70% coverage on Google’s first page

Listing on 16 mobile apps

Active in all 5 major search engines
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