Pacha

Pacha

The first Pacha opened in the beach town of Sitges in 1967. Six years later, in 1973 during the hippy movement, Pacha arrived in Ibiza.  Since then the brand has been constantly developing together with time, fashion and trends, and bringing new ideas, improvements and all kind of extravagances to the night scene; although always maintaining its singularity, its particular style and spirit.

They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

WISDOM OF THE GLOVE at Pacha Ibiza – Guy Gerber – June 12 on Wednesday June 12, 2013 at 11:00 pm.

After a winter of rumour and gossip Pacha can finally reveal one of its secret superstar guests for Pacha Ibiza Summer 2013. Guy Gerber is one of the worlds standout “Deep Beats Underground” electronic artists. Recognised in the readers’ poll for “Electronic Live Acts of 2012” by underground digital info bible “Resident Advisor”.

2Broadcast and Publish

We published to over 40 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

Wisdom_of_the_Glove

3Share our expertise

We ensured  was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of 30.6M !

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 15 targeted sites, 13 global sites, 7 national and local sites and 4 social sites.

15 targeted sites bis 13 global sites bis 7 national and local sites 1

The following images are examples of  the event listed on targeted listing sites:

 

5Natural search results

Click on the logos below to view listing results:

Google Yahoo  Bing  Ask    Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for  reached 50% coverage on the first page and continued to deliver coverage on pages two, three, four and five.

Google bis

 

6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers though ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.

 

7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Broadcast

 

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Audiance

 

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Analytic

 

Key figures:
67.5% of live links
50% coverage on Google’s first page
Listing on 15 mobile apps
Active in all 5 major search engines

Free demo