Tiger Tiger

Tiger Tiger is a chain of British nightclubs owned by Novus Leisure. The chain has nine branches, located in Aberdeen, Cardiff, Croydon, Glasgow, Leeds, London, Manchester, Newcastle and Portsmouth. Each branch has several bars, a restaurant and several dance floors; each location also has its own unique decor.

They were looking for a simple solution to submit events to their own Facebook, a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

1Description of the event

Tiger Tiger Cardiff Presents – Cirque du Tigre, on Sunday May 05, 2013 at 5:00 pm

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Last bank holidays ‘Cirque Du Tigre’ went off ! They were back with an event biggest bank holiday party with :

★ Fire Breathers
★ Stilt Walkers
★ Dancers
★ Burlesque Hostesses

2Broadcast and Publish
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We published Cirque du Tigre to over 45 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

Broacast and publish

3Share our expertise

We ensured Cirque du Tigre was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of 49.3M !

4Use targeted sites

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 13 targeted sites, 12 global sites, 15 national and local sites and 4 social sites.

Targeted sites

Global sites

National sites

The following images are examples of  the event listed on targeted listing sites:

5Natural search results

Click on the logos below to view listing results:

GoogleYahooBingAsk  Aol

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for Cirque du Tigre reached 70% coverage on the first page and continued to deliver coverage on pages two, three, four and five.

Google results

6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers though ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.

7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Broadcast results

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Audience reach

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Analytics

Key figures:
63% of live links
70% coverage on Google’s first page
Listing on 24 mobile apps
20 direct clicks to date
Active in all 5 major search engines

 

 

 

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