Frog-Bucket logoThe Frog & Bucket has four venues in the UK: Manchester, Preston, Wigan Roadshow and The Millpond Roadshow, where they provide the perfect amount of laughs in every event they run. They pride themselves in developing some of the best comic talents on the circuit.

Their Work in Progress events provides a great opportunity to test new material – Some acts may be reading freshly written words from their notebooks and others may be honing their new pieces of material.

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Work In Progress, on Sunday April 21, 2013 at 7:00 pm.

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Every comedian needs a safe place to road test their new material and Work In Progress is just that place! Frog & Bucket invite 5 fantastic comics sculpt their scribbles into something magical.

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We submitted Frog & Bucket Comedy Club: Work In Progress to over 40 event sites with a total site reach of 218.5M – submitted sites go live within 24 hours to 7 working days.

Broadcast-and-publish

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We worked with Frog & Bucket and introduced new best of bread industry tools to deliver calculated insights to ensure we built the events listings to work effectively in natural search.  We began our marketing strategy by concentrating on local, regional and national coverage.

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We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 8 targeted sites, 12 global sites, 15 national and local and 4 social sites.

Targeted sites

Global Sites

National and local Sites

The following images are examples of  the conference listed on relevant listing sites:

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Click on the logos below to view listing results:

Google goodYahoo goodBing goodAsk good  Aol good

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google, when searching for the event. Frog & Bucket Comedy Club: Work In Progress reached 60% coverage on the first page and continued to deliver coverage on pages two, three, four and five.

Google results

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Social engagement and interaction is an important part of the experience as we started to look at how to engage with online attendees though ‘likes’ and ‘shares’, and then ‘tweets’ and ‘retweets’, then lastly through visuals, check-ins and pinning.

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To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Broadcast

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Audience Reach

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.

Analytics

 Key figures:
51% of live links.
60% coverage on Google’s first two pages
Listing on 22 mobile apps
14 direct clicks to date
Active in all 5 major search engines

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