logo city academyCity Academy runs evening, weekend and weekday creative and performing arts classes at over 25 locations across London. City Academy has an extensive range of dance, singing, acting, filmmaking, screen & TV, musical theatre, photography, fitness, comedy & life skills classes.

From beginner through to advanced levels, City Academy’s exciting mix of expert tuition, practical experience and live performance has something for everyone whether a nervous first timer or seasoned performer.

1Description of the event Photography Foundations – Level 1, on Saturday March 09, 2013 at 10:00 am .  .2   3    4

Photography Foundations gives a course that will begin to cover essential principles you need to take great shots and help you to understand the most important functions of your digital SLR camera. The main focus of this course is beginning to understand some of the key elements of photography as well as the most important functions of your camera.

2Broadcast and Publish

We submitted Photography Foundations to over 40 event sites. We carefully selected 4 event listing sites specifically related to Classes & Courses.

Broadcast 3Share our expertise

We worked with City Academy and introduced new best of bread industry tools to deliver calculated insights to ensure we built the events listings to work effectively in natural search.  We began our marketing strategy by concentrating on local, regional and national coverage.

4Use targeted sites

We specifically wanted to ensure we reached classes and courses event attendees and submitted the event onto 4 targeted sites,  13 global sites, 18 national and local sites, and 4 social sites. 

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sss City academy - tableau local et national

The following images are examples of the classes and courses listed on relevant listing sites:

5Natural search results

Click on the logos below to view listing results:

GoogleYahooBingAsk    Aol

We aim to expand audience reach and achieve better natural search. City Academy can expect to appear on the first page of Google, when searching for the event. City Academy reached 56% coverage on the first two page and continued to deliver coverage on pages two, three, four and five.

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6 Grow your audience reach

Social engagement and interaction became an important part of the post publishing as we started to look at how to engage with consumers though ‘likes’,  shares’, ‘tweets’, ‘retweets’ then lastly through visuals and pinning.

7Report

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast resultsTotal number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

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Audience Reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

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Key figures: 56% of live links 40coverage on Google’s first page Listing on 23  mobile apps  Unique site reach of 71.4 million for this event Active in all 5 major search engines

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